What is culture?
• “that complex whole which includes
knowledge, belief, art, morals, law, custom, an
d any other capabili...
Communication and Culture
Communication is cultural
• It draws on speech
patterns, language, and nonverbal
messages
• It i...
Why Cross Culture
Communication is important ?
◦ Business Opportunities
◦ Job Opportunities
◦ Improves the contribution of...
What is different?
1. Communication Styles
2. Attitudes toward conflicts
3. Decision making style
4. Approaches to knowing...
Nonverbal Communication
Different cultures use different
systems of understanding
nonverbal cues
• Low-context cultures --...
Face and Face-Saving
Face is the standing a person has in
the eyes of others
The importance of “face” and
face-saving vari...
130210107013
130210107013
130210107013
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130210107013

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130210107013

  1. 1. What is culture? • “that complex whole which includes knowledge, belief, art, morals, law, custom, an d any other capabilities and habits acquired by man as a member of society”
  2. 2. Communication and Culture Communication is cultural • It draws on speech patterns, language, and nonverbal messages • It is interactive • It operates through social relationships
  3. 3. Why Cross Culture Communication is important ? ◦ Business Opportunities ◦ Job Opportunities ◦ Improves the contribution of employees in a diverse workforce ◦ Sharing of views and ideas ◦ Talent improvisation ◦ An understanding of diverse market Globalization: Cross border movement of people, goods and data brings more and more cultures into contact with one another and increases the potential of cross culture communication.
  4. 4. What is different? 1. Communication Styles 2. Attitudes toward conflicts 3. Decision making style 4. Approaches to knowing What is hidden below the surface? 1. Beliefs 2. Values 3. Expectations 4. Attitudes Four Fundamental Patterns of Cultural Difference
  5. 5. Nonverbal Communication Different cultures use different systems of understanding nonverbal cues • Low-context cultures -- place relatively less emphasis on nonverbal cues • High-context cultures -- place relatively more emphasis on nonverbal cues
  6. 6. Face and Face-Saving Face is the standing a person has in the eyes of others The importance of “face” and face-saving varies across cultures • Some cultures value “face” more than their own well-being • Other cultures do not care about face all that much
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