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SAP TechEd Las Vegas Onsite Guide
 

SAP TechEd Las Vegas Onsite Guide

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SAP TechEd 2012 Las Vegas ...

SAP TechEd 2012 Las Vegas
The Venetian|Palazzo Congress Center
October 15–19
SAP TechEd is the premier technical conference offering over 1,000 hours on SAP technologies, focused on SAP NetWeaver, analytics, and mobile platforms. Enhance your skills by attending hands-on workshops, demo-driven lectures, and Q&A sessions on the latest developments in analytics, mobile, cloud, database, and in-memory computing. Make valuable connections with peers and distinguished IT professionals from our SAP community.
Visit us at: http://www.sapteched.com/usa

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    SAP TechEd Las Vegas Onsite Guide SAP TechEd Las Vegas Onsite Guide Document Transcript

    • Innovate LikeNever BeforeSAP® TechEd Las VegasOctober 15–19, 2012The Venetian|Palazzo Congress CenterOn-Site Guide
    • WELCOME ToSAP® TechEd Las VegasThank you for joining us at SAP® TechEd, our premier technical conference.Join me on Tuesday morning for my keynote. This year is all about theSAP HANA® platform as an open platform for new innovation and how thisplatform enables you to build applications that were not possible before.Now in its 16th year, SAP TechEd gives you the opportunity to networkand take advantage of extraordinary educational sessions to meet yourprofessional and business goals. Take the opportunity to learn aboutthe latest innovations in database, analytics, in-memory, and mobiletechnologies from SAP. Most important, learn how you will benefit fromthe convergence of technologies and an open SAP HANA platform.SAP TechEd will deliver more than 1,000 hours of technical sessionsfocused on SAP technology, including SAP HANA, the SAP NetWeavertechnology platform, the SAP BusinessObjects™ Business Intelligenceplatform, and SAP Mobile Platform.Attend technical sessions and visit the show floor to connect andnetwork with our ecosystem of customers, partners, and employees.There you will find the Expert Networking Lounge, Q&A sessions withspeakers, and the Technology Showcase where you can get hands-onaccess to the latest SAP technologies. On Tuesday evening, vote for thebest live demo of the night at Demo Jam. Tour the partner exhibit hall tosee our most strategic partners show their latest innovations. And finally,visit the Clubhouse on the show floor to take a break, connect withcolleagues, and recharge. Wrap up your week at our Thursday eveningconcert with 3 Doors Down.Enjoy your time here in Las Vegas! Vishal Sikka Member of the SAP Executive Board Technology and InnovationSAP TechEd Las Vegas 3
    • TABLE OF CONTENTS 6 Agenda at a Glance 8 Guest Keynote, Clay Shirky 9 SAP Executive Keynote, Vishal Sikka 10 Show Floor Plan 11 Show Floor 18 Evening Events 20 Venetian|Palazzo Congress Center Floor Plans 25 Sustainability 26 Session Specifics Stay on point 28 33 Conference Logistics Americas’ SAP Users’ Group (ASUG) with trusted SAP information 34 Visit Our Exhibitors 36 Exhibitor Listing 38 Exhibit Hall Floor Plan 39 Stay Connected ©2012 SAP AG. All rights reserved. SAP, R/3, SAP NetWeaver, Duet, PartnerEdge, ByDesign, SAP BusinessObjects Explorer, StreamWork, Your #1 SAP TechEd destination for: SAP HANA, and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and other countries. • Free magazines brimming Business Objects and the Business Objects logo, BusinessObjects, Crystal Reports, Crystal with practical advice to Decisions, Web Intelligence, Xcelsius, and other Business Objects products and services get the most from your mentioned herein as well as their respective logos are trademarks or registered trademarks of Business Objects Software Ltd. Business Objects is an SAP company. SAP technology Sybase and Adaptive Server, iAnywhere, Sybase 365, SQL Anywhere, and other Sybase products • Comprehensive technical and services mentioned herein as well as their respective logos are trademarks or registered trademarks of Sybase Inc. Sybase is an SAP company. books about SAP Crossgate, m@gic EDDY, B2B 360°, and B2B 360° Services are registered trademarks of • Trusted information and Crossgate AG in Germany and other countries. Crossgate is an SAP company. training resources to keep All other product and service names mentioned are the trademarks of their respective companies. Data contained in this document serves informational purposes only. National product your SAP skills sharp specifications may vary.Find us across from the Technology These materials are subject to change without notice. These materials are provided by SAP AG and its affiliated companies (“SAP Group”) for informational purposes only, without representation or warranty of any kind, and SAP Group shall not be liable for errors or omissions with respect to the Showcase on the Show Floor! materials. The only warranties for SAP Group products and services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing herein should be construed as constituting an additional warranty. Show special: All books 10% off SAP TechEd Las Vegas 5
    • AGENDA AT A GLANCEmonday, OCTOBER 15 THURSday, OCTOBER 187:00 a.m.–7:00 p.m. Registration Check-In Sands Upper Lobby, 6:45 a.m.–7:45 a.m. Continental Breakfast Hall D, Level 2 Level 2 Buffet5:45 p.m.–7:00 p.m. Guest Keynote: Venetian Ballroom, 8:00 a.m.–6:45 p.m. Educational Breakout Throughout the VPCC Clay Shirky Level 2 Sessions 10:00 a.m.–6:00 p.m. Show Floor Hall C, Level 2 11:30 a.m.–3:00 p.m. Exhibit Hall Hall C, Level 2TUESday, OCTOBER 16 11:30 a.m.–2:00 p.m. Lunch Hall C, Level 26:45 a.m.–7:45 a.m. Continental Breakfast Hall D, Level 2 Dinner on Your Own Buffet 9:00 p.m.–10:30 p.m. SAP® TechEd Presents: Venetian Ballroom, 7:00 a.m.–6:00 p.m. Registration Check-In Sands Upper Lobby, 3 Doors Down Level 2 Level 2 in Concert8:00 a.m.–9:30 a.m. SAP® Executive Keynote: Venetian Ballroom, Vishal Sikka Level 2 SAP Executive Board Member Technology and Innovation FRIday, OCTOBER 1910:00 a.m.–6:45 p.m. Educational Breakout Throughout the VPCC 6:45 a.m.–7:45 a.m. Continental Breakfast Hall D, Level 2 Sessions Buffet10:00 a.m.–6:00 p.m. Show Floor Hall C, Level 2 8:00 a.m.–12:30 p.m. Educational Breakout Throughout the VPCC Sessions 11:30 a.m.–3:00 p.m. Exhibit Hall Hall C, Level 2 VPCC = Venetian|Palazzo Congress Center11:30 a.m.–2:00 p.m. Lunch Hall C, Level 26:00 p.m.–8:00 p.m. Networking Reception Hall C, Level 28:00 p.m.–9:30 p.m. Demo Jam Venetian Ballroom, Level 2WEDNESday, OCTOBER 176:45 a.m.–7:45 a.m. Continental Breakfast Hall D, Level 2 Buffet8:00 a.m.–6:45 p.m. Educational Breakout Throughout the VPCC Sessions 10:00 a.m.–6:00 p.m. Show Floor Hall C, Level 211:30 a.m.–3:00 p.m. Exhibit Hall Hall C, Level 211:30 a.m.–2:00 p.m. Lunch Hall C, Level 2VPCC = Venetian|Palazzo Congress Center6 SAP TechEd Las Vegas 7
    • GUEST KEYNOTE SAP EXECUTIVE KEYNOTEMONday, OCTOber 15: 5:45 p.m.–7:00 p.m. TUESDAY, OCTOBER 16: 8:00 a.m.–9:30 a.m.VENETIAN ballroom, level 2 VENETIAN ballroom, level 2Clay Shirky Vishal SikkaClay Shirky is today’s leading Member of the SAP Executive Boardvoice on the social and Technology and Innovationeconomic impact of Internettechnologies. Considered one Vishal Sikka is a member of the Executive Board of SAP AG, headingof the finest thinkers on the technology and innovation for the company. Sikka has responsibility forInternet revolution, Shirky technology and platform products, including database, especially theprovides an insightful and industry breakthrough in-memory database SAP HANA®, as well asoptimistic view of networks, analytics, mobile, application platform, and middleware. He drivessocial software, and emerging technologies and advanced development for the next-technology’s effects on society. generation technology platform, applications, and tools. He also overseesWriting extensively about the key technology partnerships, customer co-innovation, and incubation ofInternet since 1996, he is the author of the best-selling Here Comes emerging businesses. He has global responsibility for the SAP ResearchEverybody and Cognitive Surplus. In Here Comes Everybody – selected organization, as well as academic and government relations.by Guardian as one of the 100 greatest nonfiction books of all time –Shirky explores how organizations and industries are being upended by Sikka has been chief technology officer of SAP since 2007, responsibleopen networks, collaboration, and user appropriation of content for the overall technology, architecture, and product standards across theproduction and dissemination. Cognitive Surplus reveals how new entire SAP product portfolio. He is the creator of the concept of “timelesstechnology is changing us from consumers to collaborators, unleashing software,” which underpins SAP architecture and innovation strategy.a torrent of creative production that will transform our world. Sikka holds a doctorate in computer science from Stanford UniversityClay holds a joint appointment at New York University (NYU) as an in California, and his experience includes research in artificialassociate arts professor at the Interactive Telecommunications Program intelligence, programming models, and automatic programming, as(ITP) and as a distinguished writer in residence in the journalism well as information management and integration – at Stanford, at Xeroxdepartment. He is also a fellow at the Berkman Center for Internet and Palo Alto Labs, and as founder of two start-up companies.Society and was the Edward R. Murrow Visiting Lecturer at Harvard’sJoan Shorenstein Center on the Press, Politics, and Public Policy in 2010.Over the years, he has had regular columns in Business 2.0 and FEED,among other publications, and his writings have appeared in the NewYork Times, the Wall Street Journal, Harvard Business Review, Wired,Computerworld, and Foreign Affairs. In addition to writing, Clay has aconsulting practice focused on the rise of decentralized technologiessuch as peer-to-peer, Web services, and wireless networks that providealternatives to the wired client-server infrastructure that characterizesthe Web.Prior to his appointment at NYU, Shirky was a partner at the invest-ment firm the Accelerator Group, an international investment company.Shirky was the original professor of new media in the media studiesdepartment at Hunter College, where he created the department’s firstundergraduate and graduate offerings in new media and helped designthe current MFA in Integrated Media Arts program.8 SAP TechEd Las Vegas 9
    • SHOW FLOOR PLAN SHOW FLOORHALL C, Level 2 HALL C, Level 2 Tuesday–thursday: 10:00 a.m.–6:00 p.m. Please see pages 36–37 for Exhibitor Listing and corresponding booth numbers. Visit the show floor to experience the latest in SAP technology and meet 115 214 215 314 315 415 514 513 614 615 face-to-face with some of the best minds in the industry. Learn how the 112 113 213 313 412 612 SAP ecosystem and partners provide a unique approach to harnessing 110 111 210 211 310 311 410 411 510 511 610 611 collective knowledge. Find out how others – just like you – are expanding Exhibit Hall their capabilities and maximizing their impact through this ecosystem. 106 206 306 307 406 506 507 604 607 Or take time to connect with other attendees, relax and play a game, and 104 105 205 304 305 405 505 605 recharge while enjoying an espresso in the Clubhouse. 202 402 502 602 102 103 203 302 303 403 503 603 To Lunch Expert Networking Lounge In 30-minute face-to-face small Q&A Sessions group sessions, experts host open discussions on specific topics, Clubhouse answer questions, or simply ISUG spend quality time networking Expert with attendees. Experts include Networking SAP TechEd conference speakers, Lounge SAP mentors, Demo Jam finalists, SAP executives, and SAP partners, among others. Q&A Sessions Q&A Sessions Speaker Q&A sessions complement the lectures and hands-on workshops, giving you extra time to ask speakers detailed follow-up HP questions related to session topics. Road map Q&A sessions focus op Sh P on specific solution and product road maps that are covered in the SA o sessions. Stop by any time within the scheduled one-hour Q&A sc Technology Ci RE r & Showcase session. Space is limited, and we want you to have quality time with SS P P ide SA Pins these experts. So if a Q&A session is busy when you first arrive, just l SA te come back a little later within the scheduled time for that topic. In SAP TechEd SAP Global Live Studio Communications Entrance Registration10 SAP TechEd Las Vegas 11
    • SHOW FLOOR[CONTINUED] M  obile Expert Tables SAP HANA® Real-Time Race Our experts are on hand to show you We who are about to deploy the best of what mobile can do for your SAP HANA salute you! business. Make it easy to develop Stop by to see two expert mobile apps with SAP Mobile Platform. solution deployment teams Manage your entire mobile environment go head-to-head to deploy, with the SAP® Afaria mobile device configure, and develop on top management solution. Learn about of the SAP HANA® platform. simple, innovative ways to distribute, Teams from SAP partners configure, and manage mobile apps Bluefin Solutions and Optimal for personal and corporate devices. Solutions Integration Inc. will And learn how to use next-generation try to outsmart and out-code mobile technology and solutions each other before your eyes, across your enterprise. competing for bragging rights over who can deploy the Platform Expert Tables fastest and most valuable See the latest technology innovations system on SAP HANA before for application development and SAP TechEd closes. operations in action. Develop applications and leverage on-premise and cloud assets with the SAP NetWeaver Cloud platform. Browse andTechnology Showcase understand your SAP software support for business processes andThe technology showcase is an exhibit area designed to show the workflows as a starting point for modeling extensions that meet youramazing things you can do with SAP® technology. Sit and talk with unique business needs. And learn about the latest technologies that helptechnical experts from the teams for the SAP HANA platform, mobile, you create contemporary user experiences.and platform technology. Get your hands on the latest generation of SAP Architect Clinicsapplications and analytics these technologies make possible. Or visit our Sit down with experts who can help you crack your toughest problemsarchitect clinics to find out how to solve tough problems and capitalize and capitalize on the latest business trends. Join members of the SAPon new business trends. If you are a developer, an architect, or an global IT team to see how “SAP Runs SAP,” and learn their secrets foradministrator, or if you just want to test drive some of the latest demos managing your own SAP software environment. Join the SAP Servicesshowing the power and potential of SAP technology, the showcase has organization to take steps into the cloud using virtualization and cloudsomething for you to see and explore. management solutions. And see how a sustainable IT strategy can helpTest-Drive Tables you achieve long-term success by managing energy, cost, and risk.These tables allow you to experience the best in new applications andanalytics made possible by SAP technology. Demos include consumer,analytic, and predictive applications built on SAP HANA. Try mobilesolutions for your industry and line of business, running on a widevariety of devices. And see new visualization, modeling, and userinterface technologies.SAP HANA: Expert TablesExperience this breakthrough technology from the silicon to the screen.Experts from the product and solutions teams for SAP HANA will beon hand to answer your questions about operations, data modelingand integration, and application development on SAP HANA. See newapplications built on SAP HANA, including third-party and start-upsolutions. Learn how to take your SAP NetWeaver® Business Warehousecomponent and analytics to the next level. And see SAP HANA up close,with our eye-popping display of partner hardware.12 SAP TechEd Las Vegas 13
    • SHOW FLOOR[CONTINUED]Clubhouse Experience Amazing Mobile Apps from SAP and Our PartnersThe Clubhouse offers a great opportunity to take some time away from The SAP Store is the place for the newest and hottest applications fromsessions to connect, collaborate, and recharge. In the Clubhouse, you SAP and our partners. Stop by the SAP Store and mobile apps partnercan drop in for a coffee, jump in the photo booth for a snapshot, or play a program connection point to see for yourself. While there, you can alsoclassic game. No time to play? Grab a session at the Clubhouse Theater talk to some of our experts about the newest mobile apps available bythat features 30-minute presentations on a wide variety of topics, or start line of business, industry, or solution need. You will also discover what’sa discussion of your own in the open area with seating and whiteboards. new with the SAP Store, from a seriously supercharged user experienceThe Clubhouse is also the place to explore key SAP programs and to new devices and platforms, and how developers and ISVs can signinitiatives that you need to fully leverage the power of the SAP ecosystem. up for the SAP mobile apps partner program. Experience the breadth and depth of vibrant mobile apps available from SAP and partners forSAP Community Network customers via a few easy clicks.SAP Community Network enables access to the collective power ofmore than 2 million SAP software professionals worldwide. You can SAP Servicesconnect with other members – developers and business process Organizations today are looking for their services partner to deliverexperts – to benefit from a wealth of SAP solution knowledge and innovation, address their unique business challenges, help simplify theirexperience. If you are already an SAP software expert, or aspire to be software landscape, provide greater predictability, and ultimately,one, SAP Community Network is the place to build a strong online improve business outcomes. The SAP Services organization can help youreputation and share knowledge you have amassed. Stop by the SAP achieve that, and much more, with a comprehensive portfolio of servicesCommunity Network pod, where we can help you improve your online and solutions that address every aspect of your software and businessbrand with a professional profile picture and tips and tricks to be a suc- lifecycle. With SAP Services, you get the most knowledgeable expertscessful community member. Be sure to check our calendar of events in leveraging best practices, methodologies, and tools to help you addressthe Clubhouse. You could be the lucky winner of two backstage passes to your business challenges right now and help maximize the value of yourthe Thursday night concert! software investment. Whether you’re migrating databases, optimizing landscapes, implementing or customizing SAP applications, or seeking toSocial Media Hub better educate your workforce, SAP Services has an offering to meet yourBe sure to stop by the Social Media Hub at SAP TechEd to learn more needs. Come see why SAP Services offerings are “Essential to Success.”about social media strategies at SAP and the importance of building anonline social presence. Heroes: Can You Beat the “SolMan”? You want to be a hero? Then come to our home base in the ClubhouseDeveloper Center and try to beat the “SolMan” at his own game. We are proud to offerDevelopers! Whether you are a professional developer, moonlighter, you this possibility to learn more about release 7.1 of the SAP Solutionhobbyist, hard-core geek, or just an interested friend, come and visit the Manager application management solution and the respective trainingsdeveloper center at the Clubhouse. Meet other developers and experts with the SolMan board game. This gives you the opportunity to testwho are interested in our latest technologies. Find out what SAP offers your knowledge within SAP Solution Manager 7.1 and learn in a new wayfor developers and how you can start developing your next killer app. because, well, when do we learn most? When we are young! And how doEcosystem and Channels: Explore SAP and Partner Co-Innovation we learn when we are young? When we play! But don’t be afraid; you willMeet with SAP experts to find out how SAP is working with its partner also have the possibility to interact with one of our experts for SAPecosystem to drive technology innovation. Experience firsthand how to Solution Manager on a live demo system.optimize your SAP software deployment with solution extensions fromSAP that can help IT improve day-to-day operations and implement orupgrade SAP applications, as well as help you create a better-runbusiness. Learn about embedded solutions and the OEM platform, anddiscover how to leverage SAP technology to create new product andservice offerings for your customers. Discover technical enablementprograms and other resources to help partners and independentsoftware vendors (ISVs) integrate their add-ons with the latest SAPinnovations, available through SAP Integration and Certification Center.14 SAP TechEd Las Vegas 15
    • SHOW FLOOR[CONTINUED]Help Portal 2.0 SAP MentorsExplore and enjoy the new features on the Help Portal content pages, SAP mentors are the top community influencersincluding easy orientation with product, release, and content visible at in the SAP ecosystem. They are experts on an SAPa glance. The portal provides PDF-downloading and printing options product or service, and they engage in collaborative(on page and node levels), intuitive feedback options, tweet options for activities to improve or influence their area ofeasier blogging, improved bookmarking options to help you to refind the expertise within the SAP ecosystem. In thecontent, links to related content from SAP Community Network, and Clubhouse and throughout SAP TechEd, look formuch more. mentors, who will be wearing SAP mentor shirts with a number and a Twitter handle on the back.Hasso Plattner Institute Find out more about this exciting, influential group,The Hasso Plattner Institute (HPI) in Potsdam, and learn what it takes to become a mentor.Germany, is the only university-level institutein Germany offering study programs in ITsystems engineering. HPI has no tuition fees Visit ASUGand is financed entirely through private funds During SAP TechEd, the ASUG Lounge is the place to take a break,donated by its founder, Professor Hasso Plattner, who cofounded SAP explore, and connect. Stop by to network with SAP customers, partners,and is currently its chairman of the supervisory board. Plattner is the experts, and Americas’ SAP Users’ Group (ASUG) members. Find outmost important private supporter of science in Germany and will how ASUG can help you maximize your investment in SAP technologies.contribute a total of more than €200 million to further promote this Learn more about ASUG’s 90-plus special interest groups (SIGs) and 37unique university-level training in IT systems engineering. One of HPI’s regional chapters. Get information about our educational and network-major goals is to become an elite, world-class educational facility. HPI ing events, and discover valuable member resources on www.asug.com.also maintains strong international contacts, for example with Stanford Find out what ASUG has to offer by joining the 100,000+ individualsUniversity, in Palo Alto, California. enjoying the benefits of ASUG membership.SAP TechEd: Live Studio ISUG: International Sybase User GroupCatch interviews filmed in the open live studio, where SAP executives, International Sybase User Group (ISUG) is an independent association thatspeakers, Demo Jammers, and other experts will be streamed live. Tell represents and supports thousands of users of products from Sybase, anyour colleagues to tune in this week for live interviews, keynotes, and SAP company, in more than 60 countries. Our members are the technicallectures. After the conference, catch up on what you missed and watch experts that connect technology with business-enabling real solutions tohighlights and behind-the-scenes videos at www.sapteched.com/online. be delivered across every industry sector. Come talk to us on the show floor and learn how we can help you get ahead of the pack in the IT world and deliver the solutions that the business world thrives on. SAP Shop Visit the SAP shop and check out the latest in SAP-branded merchandise. You’ll find a wide assortment of items, from shirts and caps to tech accessories to a variety of gifts for work, sport, and leisure. SAPinsider, SAP PRESS & SAPexperts Visit SAPinsider, SAP PRESS & SAPexperts located on the show floor, and pick up complimentary copies of leading publications. Learn about the current offerings from SAPinsider, SAP PRESS & SAPexperts; browse the latest titles in the SAP PRESS bookstore; and view a demo of the online knowledge base SAPexperts. More than 200,000 professionals worldwide rely on the products and events from SAPinsider, SAP PRESS & SAPexperts to improve their company’s ROI in information technology.16 SAP TechEd Las Vegas 17
    • EVENING EVENTSNetworking ReceptionTuesday, October 16: 6:00 p.m.–8:00 p.m.Hall C, Level 2All SAP TechEd conference attendees are invited to join our exhibitingpartners at the Networking Reception on Tuesday evening in the exhibithall. Enjoy hearty fare, beer, and wine, while meeting with technology,software solution, services, andsupport partners and otherSAP experts. Refer to theExhibitor Listing on pages36–37 in this guide to learnabout each of the exhibitors’products and services. Checkthe exhibitor directories on theshow floor to find exhibitorsand their locations.Demo JamTuesday, October 16: 8:00 p.m.–9:30 p.m. SAP Presents: 3 Doors Down (Private Event)Venetian Ballroom, Level 2 Thursday, October 18: 9:00 p.m.–10:30 p.m. Venetian Ballroom, Level 2. Doors open at 8:00 p.m.During the summer, SAP customers, partners, and employeessubmitted proposals to demo electrifying technologies or applications Another amazing concert for SAP TechEd – don’t miss it!at Demo Jam. Now the time has come for the finalists to shine live onstage. Check the SAP TechEd conference Web site for a complete listing The Mississippi quintet best known for the songs “Kryptonite,” “Loser,”and descriptions of the finalist demos featured at Demo Jam: “Let Me Go,” “It’s Not My Time,” “Here Without You,” and “Train” iswww.sapteched.com/12/usa/activities/demojam.htm currently touring in support of its fifth studio album, Time of My Life. The 2011 release contains the singles “When You’re Young” and “Every Time You Go.” 3 Doors Down’s acclaimed charity, The Better Life Foundation, www.thebetterlifefoundation.org, is currently nearing the $3 million mark in donations raised for various children’s organizations along the Mississippi Coast and beyond. The band was among the first music artists to step in to aid Hurricane Katrina victims. Visit www.sapteched. com/12/usa/activities/3DoorsDown.htm for concert details, 3 Doors Down videos, and more. Have dinner on your own before the concert, and then come and enjoy 3 Doors Down live on stage. Admission to this private event is included in your conference registration. The concert is open seating. Your conference badge is required for admission. No one under 21 will be admitted. Photography and video recording of any kind are strictly prohibited. This is a live concert experience with loud music. Free earplugs will be provided. A limited number of guest tickets are available for purchase on-site exclusively for conference attendees for $75 each. You may purchase tickets on Thursday, October 18, from 7:00 a.m. to 6:00 p.m. at registration check-in, located in the Sands Upper Lobby. We accept cash and credit cards.18 SAP TechEd Las Vegas 19
    • LEVEL 2 floor planvenetian|palazzo congress center Registration and Info Counter Hall C Show Floor Exhibit Hall Bassano 2805 2706 2707 2708 To Hall C Networking Reception 2804 2705 2709 2606 To Hall D 2803 2704 2710 2601 Venetian 2801 2703 2702 2701 Foyer East Veronese 2501B 2505 2504 GLOBAL 2501A COMM. 2502 2401B2406 2405 2404 2401A EE Titian Escalators Venetian Hall D 2305 2303 2302 2301B 2301A Ballroom Breakfast (Hall D entrance) 2201B Venetian Keynotes Lunch (enter through Hall C) Demo Jam 2202 Foyer West 2201A Bellini 3 Doors Down Concert 2101B 2101A 2001B 2001A Business Center To Hotel and Casino Floor Plan Key Lecture Session Rooms Hands-On Workshops20 SAP TechEd Las Vegas 21
    • LEVEL 3 floor plan LEVEL 4 floor planvenetian|palazzo congress center venetian|palazzo congress center Floor Plan Key Lecture Session Rooms Hands-On Workshops Security 3805–3806 3706 3707 3708 3608 3804 3705 3709 3803 3703 3603 3801–3802 3505 3503 3501B 3406 3404 3402 3302 3301B 3206 3204 3202 3201A 3102 3101B22 SAP TechEd Las Vegas 23
    • LEVEL 5 floor plan sustainabilityvenetian|palazzo congress center In line with SAP corporate strategy and Floor Plan Key policies, SAP TechEd is committed to Lecture Session Rooms continuously improving our operations, Hands-On Workshops marketing, and events to become more sustainable. Below you will find some of our sustainability initiatives. Learn more at www.sapteched.com/12/usa/activities/sustainability.htm. To reduce paper waste, we: •  ffer the choice during the registration process to opt out of receiving O printed session schedules and abstracts that we normally provide at check-in P O N M • Display conference and session information digitally, including online access to session handouts, on-site session schedule tickers, and a mobile on-site guide •  ontinue to limit printed handouts and the size of the printed on-site C guide •  se recycled paper (printed on both sides whenever possible) U I J K L •  rovide each full conference attendee with a gift of a USB flash drive P containing session material PDFs, instead of a conference backpack • Reuse banners and decorative materials at other events whenever possible We also partner with the Venetian, the Palazzo, and the Sands Expo and Convention Center to reduce our environmental impact in the following ways: •  rovide water coolers and individual reusable water bottles P F E (prewashed and distributed to attendees at registration) •  ort all waste collected throughout the meeting space and recycle and S compost as much as possible (Note: There are no separate recycling receptacles.) •  se cleaning products that are low volatile organic compound (VOC) in U the meeting space and guest rooms •  rovide china and flatware and ecofriendly disposables throughout the P conference • Donate unused food to Las Vegas Rescue Mission • Ensure lights and air conditioning are switched off when not in use The Venetian, the Palazzo, and the Sands Expo and Convention Center comprise the largest “green” building on the planet.24 SAP TechEd Las Vegas 25
    • SESSION SPECIFICS SESSION SPECIFICSBASICS SESSION TYPESStay Up-to-Date on Schedule Changes Lecture SessionsYou can find updates to schedules: One-hour and two-hour lecture sessions are open to all attendees on a first-come, first-served basis only. Adding a lecture session to your•  osted to www.sapteched.com/usa under My Agenda/Sessions P personal agenda does not guarantee a seat.•  ent to the mobile on-site guide at www.sapteched.com/mobile S• Tweeted from www.twitter.com/sapteched with #sapteched Hands-On Workshops #schedulechange In two-hour and four-hour hands-on workshops, two students share one laptop. Full conference registrants may reserve up to two workshop• Displayed on video monitors throughout the venue seats. The cutoff for reserving seats is 8:00 p.m. the evening before the workshop. Advance sign-up is required for reserved seating and isAll printed conference and session information is subject to change or available on a first-come, first-served basis. Registrants must claim theircancellation. reserved seats before the start of a hands-on workshop.Check the prerequisites in the session details on the conferenceWeb site to ensure you are qualified to attend a particular session. Important: We reserve the right to release any unclaimed seat at the scheduled start of a hands-on workshop, so plan to arrive early. Arriving even one minute late may result in forfeiture of your seat.Agenda BuilderThe agenda builder is open throughout the event so you can update Full conference registrants may attend any hands-on workshop withyour personal agenda of lecture sessions, hands-on workshops, expert open seats, including audit seats, at the start of the workshop on anetworking sessions, and Q&A sessions. Visit the My Agenda/Sessions first-come, first-served basis.section of www.sapteched.com/usa. Q&A Sessions on the Show FloorSession Assistance Counter Speaker Q&A sessions complement the lectures and hands-onIf you have questions about your schedule on-site, visit the session workshops, giving you extra time to ask speakers detailed follow-upassistance counter located on level 4 of the Venetian|Palazzo Congress questions related to session topics. Road map Q&A sessions focusCenter. For questions about expert networking sessions, go to the on specific solution and product road maps that are covered in theExpert Networking desk on the show floor. sessions. Stop by any time within the scheduled one-hour Q&A session. Space is limited, and we want you to have quality time with these experts. So if a Q&A session is busy when you first arrive, justMaximum Session Capacity come back a little later within the scheduled time for that topic.Session capacity is strictly limited to the seating capacity of a room.We do not permit overcrowded or standing-room-only rooms. Expert Networking Sessions on the Show Floor In 30-minute face-to-face small group sessions, experts host openSession Handouts discussions on specific topics, answer questions, or simply spendLecture and hands-on quality time networking with attendees. Experts include SAP TechEdworkshop handouts conference speakers, SAP mentors, Demo Jam finalists, SAP executives,are available in Adobe and SAP partners, among others.PDF on the conferenceWeb site and the USBdrive distributed atregistration check-in.26 SAP TechEd Las Vegas 27
    • CONFERENCE LOGISTICS CONFERENCE LOGISTICSEMERGENCIES and on-site safety information and servicesEmergency Conference BadgeTo report a life-threatening emergency within the Venetian|Palazzo A conference badge is required to access all SAP TechEd conferenceCongress Center, dial 49311 from any hotel phone or +1 702-414-9311 activities, including sessions, the show floor, exhibit hall, meals, andfrom any other phone. evening events. Uniformed security officers and conference staff will continually check badges. Please ensure that your badge remains visibleThese numbers connect you with security dispatch for an immediate at all times. Do not misplace your badge or lend your badge to anyone.response to any medical or security emergency. This expedites the Replacement cost of a lost badge is equal to the cost of your conferenceresponse of emergency medical personnel, as security can help them registration fee.access the building. Thank you to Zebra Technologies,You may also alert an SAP TechEd conference staff member or booth 603, for sponsoring theuniformed security officer. registration badge printers.First Aid Station Conference Staff AssistanceBellini 2001A, Level 2 If you have any questions or need assistance, just look for an SAP TechEd conference staff member identified by a black shirt.October 14 6:00 a.m.–10:00 p.m. Or visit registration check-in in the Sands Upper Lobby.October 15–18 6:00 a.m.–midnightOctober 19 6:00 a.m.–12:30 p.m. Refillable Water BottlesShould the need arise, the Venetian|Palazzo has an EMT team on duty Staff members of SAP TechEd are pleased to provide each attendee with24 hours a day, 7 days a week. a stainless steel refillable water bottle that has been prewashed for your convenience. We recommend that you label or mark your bottle. WaterConference Security Office and Lost and Found coolers are available throughout the Venetian|Palazzo Congress CenterZeno 4706, Level 4 meeting space, show floor, and the exhibit hall.October 14–19 Open 24 hours daily Suggested Dress Suggested dress is casual for both day and evening events. We recommendPersonal Property that you wear comfortable shoes and bring a sweater or light jacket withSAP TechEd and the Venetian|Palazzo Congress Center are not you to the Venetian|Palazzo Congress Center meeting space.responsible for lost or stolen items. We recommend that you secure yourvaluables in your hotel room. If you choose to bring a laptop, PDA, orother personal items with you to the Venetian|Palazzo Congress Center,you do so at your own risk. Do not leave any items unattended.Unattended ItemsFor the safety and protection of conference attendees and staff, pleasemaintain control of your personal items. All items brought into theVenetian|Palazzo Congress Center may be subject to search. Any itemleft unattended is subject to confiscation. Please report any unattendeditems to the nearest SAP TechEd conference staff member or uniformedsecurity officer.Nonsmoking PolicyThe Venetian|Palazzo Congress Center meeting space is a smoke-freeenvironment.28 SAP TechEd Las Vegas 29
    • CONFERENCE LOGISTICS[continued]Business Center Session Surveys: Tell Us What You ThinkThe Venetian|Palazzo Congress Center offers a full-service Business and To complete session evaluations for each session you attend, go toPackage Center located on level 2. Available business services include www.sapteched.com/usa/survey.photocopying, faxing, limited office equipment rental, Internet access,boarding-pass printing, package handling, and shipping. Office supplies Conference Surveyare also available for purchase. Credit cards are accepted. The Business Get a chance to win a free registration for next year’s SAP® TechEd inand Package Center is open Monday through Friday, 7:00 a.m. to 6:00 Las Vegas!p.m., and Saturday and Sunday, 9:00 a.m. to 5:00 p.m. The Businessand Package Center can be reached at extension 44489 from any hotel Attendee satisfaction is the cornerstone of SAP TechEd. Your commentsphone, or +1 702-414-4489 from any other phone. and feedback enable us to continually improve and fine-tune the conference for your next SAP TechEd experience. Look for a postconferencePlease Be Considerate e-mail that will direct you to an online survey form. After completing theIf you bring any food or beverage items into a classroom, be considerate of online survey, you will have the opportunity to enter a drawing for a freeothers and take any trash or empty containers with you when you leave. SAP TechEd Las Vegas conference registration for 2013. We appreciate your comments. Watch for an e-mail coming your way.Help your fellow classmates gain the full benefit of the conference bysilencing all mobile electronic devices. Disclaimer All session information is subject to change.Please Act and Party ResponsiblyStaff members of SAP TechEd hope all conference attendees enjoy SAP may record attendee’s image, photograph, and voice by any tech-our hosted evening events. Please be advised that while we may serve nology or means at the event (“Recording”) and use it in various mediaalcoholic beverages, any consumption is entirely a personal decision. for the event, advertising, or any other lawful purposes, and attendeeIf you choose to drink, we urge you to drink responsibly. releases SAP from any claims resulting from such use of the Recording. SAP shall not be liable for damages of any kind resulting from errors orBar-Code Badge Scanning omissions in its conference materials, nor shall SAP be liable for anyPlease be advised that the bar code on your badge contains damages resulting from the use of its conference materials or otherdata submitted during the registration process (name, information conveyed at SAP TechEd. SAP and the Venetian|Palazzotitle, company, address, phone, fax, and e-mail address). Congress Center will not be responsible for any personal injury orMost areas on the show floor and the exhibit hall have property damage arising from or in connection with attendance atbadge-scanning devices SAP TechEd or participation in any of the SAP TechEd conferenceas part of their displays and activities or events.promotional activities. It is at your SAP and the Venetian|Palazzo Congress Center assume no responsibilitydiscretion that you agree to provide your for any losses due to theft or loss of equipment and articles or otherbadge to anyone for scanning, which allows them personal property. SAP and the Venetian|Palazzo Congress Center alsoto collect your information and use it for future marketing reserve the right at their sole discretion and with no additional liabilitypurposes. You agree that SAP has no control, responsibility, or to refuse entrance, immediately eject, and terminate the participationliability associated with any exhibitor’s collection or use of your of any person whose conduct is deemed objectionable, disorderly, orinformation. If you do not agree to such collection and use, then do not disruptive to SAP, facility use, or in violation of any law.allow your badge to be scanned. In the event that this SAP TechEd Las Vegas event is cancelled, registrants will be refunded only the registration fee. Cancellation of travel and hotel reservations is the exclusive responsibility of the registrant. SAP reserves the right to refuse or cancel any registration at any time with no liability other than refunding the applicable registration fee.30 SAP TechEd Las Vegas 31
    • Americas’ SAP Users’ Group (ASUG) For the eighth consecutive year, the Americas’ SAP Users’ Group (ASUG) Partnership in Education with SAP TechEd includes 100 hours of focused, relevant educational and influence content, and knowledge and best practices from real-world customer experiences. Learn Explore the SAP TechEd conference session schedule for ASUG sessions for business leaders, decision makers, and technical resources. Take advantage of your opportunity to learn from other SAP experts, customers, and community members. Influence The ASUG Influence program brings critical input on SAP solutions back to SAP. It allows you to share challenges, discuss new ideas, and develop innovative solutions with other customers and SAP product managers. Refer to the schedule for specific session information, and visit the ASUG Lounge to learn more about other ASUG Influence opportunities. Join and Connect Are you in? Stop by the ASUG Lounge on the show floor to join ASUG, or learn how to maximize your current membership with live and virtual opportunities. ASUG News ASUGnews.com offers the latest SAP news, analysis, and insight as well as customer-focused ASUG member stories. The site’s editors, Courtney Bjorlin and Tom Wailgum, are here in Las Vegas interviewing SAP executives and customers, asking questions about product road maps, and blogging and tweeting from SAP TechEd. Check out ASUGnews.com for more information.STOP BY THE ASUG ASUG Leadership 2.0 Luncheon Panel: The Power of Mentors Thursday’s discussion will cover the importance of mentoring in developing strong teams and achieving team success. Panelists willLOUNGE TO LEARN discuss their experiences as mentors, as well as the value mentoring has brought to them both personally and professionally. Contact leadership2-0@asug.com to attend.HOW TO MAXIMIZE Learn more about all ASUG programs and membership at www.asug.com.YOUR MEMBERSHIP. asug.com SAP TechEd Las Vegas 33
    • visit our exhibitorsSAP would like to thank all exhibitors for Cisco Cisco, (NASDAQ: CSCO), a worldwidetheir support and contribution to the leader in networking that transforms how people connect, communicate, andconference. We especially extend collaborate, introduced the Cisco Unified Computing System (UCS) platform inrecognition to our top-level exhibitors. 2009, which represents a radical simplification of traditional architectures, dramatically reducing the number of devices organizationsPlease take time to visit all of our must purchase, deploy, and maintain. Cisco UCS delivers end-to-endexhibitors in the exhibit hall. optimization for virtualized environments while retaining the ability to support traditional OS and application stacks in physical environments. Additional information about Cisco is available at www.cisco.com. HP HP creates new possibilities for technology to have a meaningful impact on people, businesses, govern- ments, and society. The world’s largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services, and IT infrastructure to solve customer problems. More information about HP is available at www.hp.com. Intel Intel, the world leader in silicon innovation, develops technologies, products, and initiatives to continually advance how people work and live. Whether it’s a mobile lifestyle or a new way to enjoy entertainment at home, Intel is helping people all over the world accomplish things they never before dreamed possible. In the end, it’s not just about making technology faster, smarter, and cheaper — it’s about using that technology to make life better, richer, and more convenient for everyone it touches. Intel Software provides resources, technologies, products, and services developers need to create innova- tive products and industry-leading software solutions with enhanced business value that are designed to run best on Intel platforms. Additional information about Intel is available at www.intel.com.34 SAP TechEd Las Vegas 35
    • exhibitor listingexhibit hall, HALL C, level 2Company URL Booth Company URL BoothAgile Network www.agile-network.com 102 Red Hat www.redhat.com 502APOS Systems Inc. www.apos.com 104 Redwood Software www.redwood.com 510Arch www.arch-global.com 106 Revelation Software Concepts Pty. Ltd. www.saltapps.com 506Arsin www.arsin.com 110 RFgen Software www.rfgen.com 514BackOffice Associates LLC www.boaweb.com 112 SAPinsider, SAP PRESS http:// Show floorBasis Technologies Inc. www.basistechnologies.com 115 & SAPexperts sapinsider.wispubs.comBayForce Technology Solutions Inc. www.bayforce.com 113 Secure-24 www.secure-24.com 513Borland, a Micro Focus company www.borland.com 303 Security Weaver LLC www.securityweaver.com 511Bradmark Technologies www.bradmark.com 111 Sigma Business Solutions Inc. www.sigma-sbs.com 507CA Technologies www.ca.com 105 Sky Technologies www.skytechnologies.com 505Cisco www.cisco.com 2000 smartShift www.smartshiftgroup.com 503Citrix Systems Inc. www.citrix.com 103 SUSE www.suse.com 602Comerit Inc. www.comerit.com 202 Symmetry Corporation www.sym-corp.com 604Communi-T www.communi-t.com 206 Synactive Inc. www.guixt.com 610CyberSafe Limited www.cybersafe.com 210 Synaptyk www.synaptyksoftware.com 612DataXstream www.dataxstream.com 214 Texperts Inc. www.texpertsinc.com 614Dell Inc. www.dell.com/sap 213 UC4 Software Inc. www.uc4.com 615Dolphin www.dolphin-corp.com 215 VMware www.vmware.com 611eFax www.efaxcorporate.com 211 Worksoft Inc. www.worksoft.com 607EMC www.emc.com 205 Z Option www.zoption.com 605EPI-USE Labs www.epiuse.com 203 Zebra Technologies www.zebra.com 603Esker www.esker.com 302 See next page for the exhibit hall floor plan.fluid Operations www.fluidops.com 304Fujitsu http://solutions.us.fujitsu.com 310Hayes Technology Group www.hayestechnology.com 314Hitachi Data Systems www.hds.com 306HP www.hp.com 3000IBM www.ibm.com 315Innowera LLC www.innowera.com 313Intel www.intel.com 1000IntelliCorp Inc. www.intellicorp.com 311Levi, Ray & Shoup Inc. www.vpsx.com 307Libelle AG www.libelle.com 305Microsoft www.microsoft.com/sap 402NetApp www.netapp.com 406Norhurst www.norhurst.com 410Oracle www.oracle.com 412oXya www.oxya.com 415Panaya www.panayainc.com 411Radware www.radware.com 405REALTECH Inc. www.realtech.com 40336 SAP TechEd Las Vegas 37
    • EXHIBIT HALL FLOOR PLAN STAY CONNECTEDHall c, level 2 Mobile On-Site Guide To Lunch 615 611 607 605 603 Get conference highlights, the agenda, session details and changes, and more on the mobile on-site guide at www.sapteched.com/mobile. Get Social @sapteched Join SAP TechEd and our fans on these popular social media sites: 614 612 610 604 602 Twitter: www.twitter.com/sapteched Follow us @sapteched for event updates. 513 511 507 505 503 Use hashtag #sapteched when tweeting about the event. F  acebook: www.facebook.com/sapteched 514 510 506 502 Flickr group: www.flickr.com/groups/sapteched Join and share your best conference photos tagged with sapteched. 415 411 405 403 “Who’s Coming?” Attendee Directory (see detailed show floor plan on page 10) Use the “Who’s Coming?” attendee directory during and after the event to connect with other attendees, including your connections from To Show Floor Activities LinkedIn and Twitter: www.sapteched.com/usa/whoscoming.htm. 412 410 406 402 Information Stations 315 313 311 307 305 303 Information stations are available throughout the venue so you can access the latest conference information, schedule changes, and your personal agenda. Please limit your time at the information station to 10 minutes when others are waiting. 314 310 306 304 302 Wireless Access SAP has partnered with the Venetian|Palazzo Congress Center and Sands 215 213 211 205 203 Expo to provide attendees with complimentary wireless Internet access. You must supply your own wireless equipment to access the network. For access, go to your wireless properties and search for available networks. Select the _Venetian_Event network and connect. Then launch your Internet browser. 214 210 206 202 To enable us to provide the best possible wireless service, please do not use devices like MIFIs, personal access points, hubs, and switches while at SAP TechEd. These will jam the airwaves for attendees, demos, 115 113 111 105 103 and sessions. To secure the integrity of the WiFi, we strongly suggest that you use the cellular service on your devices. Important: For technical support with your wireless access, please contact the Sands Expo wireless support line at +1 702-733-5531 112 110 106 104 102 between 8:00 a.m. and 5:00 p.m. daily. Please see pages 36–37 for exhibitor listing and corresponding booth numbers. Reminder: Silence Your Cell Phone As a courtesy to others, please silence your phone during sessions.38 SAP TechEd Las Vegas 39
    • Join Us Next YearSAP TechEd Las VegasThe Venetian|Palazzo Congress CenterOctober 21–25, 2013