B2B Social Media Summit, Philadelphia

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  • 1. SAP Community NetworkB2B Corporate Social Media Summit – Philadelphia, Sept 29Chip RodgersVice President and COO | SAP Community Network
  • 2. Run Better with SAP – Leader in Enterprise SoftwareWe Help Organizations Do What They Do... Better 170,000 customers 53,000 Employees 25 Industries Number 1  Enterprise Applications  Business Analytics  Enterprise Mobililty  SME© 2011 SAP AG. All rights reserved. 2
  • 3. The SAP Community NetworkWhat is it…? SAP Community Network (SCN) is the Social Network for SAP professionals (covering developers, IT professionals, business process experts, business users, business intelligence pro’s, professors and students) delivering SOCIAL SOCIAL SOCIAL SOCIAL I N N OVAT I O N COMMERCE INTELLIGENCE INSIGHT to SAP customers, partners, employees, and independent experts© 2011 SAP AG. All rights reserved. 3
  • 4. The SAP Community NetworkA Rich, Global Network of Communities and Assets SAP Community SAP Developer Network Business Process Network Expert community Business University Analytics Alliances Customers community community SAP EcoHub Mobile Live Events © 2011 SAP AG. All rights reserved. 4
  • 5. Large, Leading and ImpactfulLeadership in Social Innovation, Social Commerce and Social Intelligence > 2.5 million members strong > 200 countries and territoriesMembers ~ 20,000 new members / month ~ 1.3 million unique visitors / month Traffic > 4 million visits @ 20 million pages / month > 200,000 have contributed (ever) > 99,000 last year w/ 2,000 top contributorsContributors ~ 6,000 bloggers … 100+ SAP Mentors … ~ 4,000 posts / day in 350+ forums “SAP Community Network ~ 2 million topic threads @ 7M messages may be the most extensiveMomentum ~ 2 million monthly newsletter impressions use to date of social media by a corporation.” ~ 700+ SAP ecosystem solutions Leveraging the Talent-Driven Thousands of demos and trials delivered Organization The Aspen Institute - 2010 Impact Serving >200 countries @ all industries© 2011 SAP AG. All rights reserved. 5
  • 6. SAP TechEd19,000 Attending in Four Programs Worldwide SAP’s premier technical education conference Community Events – Drives deeper and more meaningful engagement, networking Madrid: Las Vegas: 6,500 4,000 Bangalore: Beijing: 6,500 2,000© 2011 SAP AG. All rights reserved. 6
  • 7. SAP TechEd 2011 Las Vegas6,500 Attending with Energy, Engagement, Collaboration© 2011 SAP AG. All rights reserved. 7
  • 8. SAP Community Network Reputation SystemIncentives to Encourage Quality Contributions Contribution Points  Active Contributor badges (bronze, silver, gold, platinum)  Topic Leaders: contributors recognized by topic  Active Contributors (250+ points)  Achievement Certificates  Top Contributing Companies Featured Additional Recognition  Best content featured on home pages, newsletters…  Recognition at major events – TechEd, etc. Numbers:  115,000 contributors in 2010  2,000+ Active Contributors in 2010  129 Topic Leaders  100 SAP Mentors© 2011 SAP AG. All rights reserved. 8
  • 9. SAP Mentor ProgramCommunity Engagement with a Passionate Group of Core Influencers  SAP Mentors are the top community influencers of the SAP Ecosystem  100 mentors are customers, partners or SAP employees  Top 0.0001% of SAP Community members  All are hands-on experts in an SAP product or service  Champions for SAP product roll-in and roll-out  Advisors to SAP  Represent the larger community http://sapmentors.sap.com© 2011 SAP AG. All rights reserved. 9
  • 10. Mobility Case StudySAP Community Objectives for Mobility1. Establish SAP as the enterprise mobility thought leader2. Nurture community for more relevant content and broader participation3. Integrate Sybase mobility community4. Harvest interest in mobility for revenue impact© 2011 SAP AG. All rights reserved. 10
  • 11. Mobility Case StudySAP Community Building for Mobility Topic Build Harvest for Nurture Presence Impact Thought leadership Enhance mobile Drive more webcasts presence on SCN content curation and EcoHub and conversation 1,000’s of pipeline touches Growing % leads sourced from community (~20%)© 2011 SAP AG. All rights reserved. 11
  • 12. 1) Build PresenceEstablish SAP as THE Enterprise Mobility Thought Leader Cultivate mobile influencers by evangelizing and building relationships with analysts, consultants, SAP product /solutions teams Leverage SCN platform to engage with 2.6M member community about Mobile strategy and products through blogs, articles, videos and discussion forums Mobility Expert Relationships Cultivated • Eric Lai | Sybase Mobility expert and ZDNet blogger (ubermobile.zdnet) • Kevin Benedict | Mobile Technology expert and consultant • John Appleby | Mobility Thought Leader • Andrew Borg | Aberdeen Mobility Analyst • Dan Ortega | Sr. Director, Product Marketing, SAP • Milja Gillespie | Director, Mobility Strategy, SAP • John Moy | Mobility Solutions Architect© 2011 SAP AG. All rights reserved. 12
  • 13. 2) NurtureMobile Community: Content, Conversation, ConsumptionExtensive Content: Generated 5,900 Forum threads; 244 blogs and web pagesMore Conversation: 29,000 Forum Messages; 355 Blog Comments 60% of contributors are non SAP employeesHigher Consumption: 100,000+ Page views 143% Increase in main page views over last year 26% Increase to all mobile pages on SDN over last year© 2011 SAP AG. All rights reserved. 13
  • 14. 2) NurtureSCN Mobility – Contribution ElementsContent:Original or previously written articles,whitepapers, presentations. Anycommunity member can contribute. Community: Blogs: community members and SAP subject matter experts provide insights and editorial opinion Forums: support for technical issues and decision-making© 2011 SAP AG. All rights reserved. 14
  • 15. 2) NurtureMobile Webcasts Expands Audience Beyond “Techies” Titles June 15 July 12 July 21 Non 43% 47% 53% Technical Attendees Director 12% 14% 15% and Above C Level 7% 8% ( 45) 4% executives LOB Sales – Retail & 16% Consumer products- 16% Customers 44% 37% 24%*Since this was a strategy session across industries, most of the folks are classified as LOB© 2011 SAP AG. All rights reserved. 15
  • 16. 3) Harvest for ImpactSAP Mobility Insights Webcast SeriesAttracted Customer / Prospect Interaction 7 customer-facing interactive webcasts, 2,300 attending Speakers included SAP experts, customers, partners, and analystsResults: Generated 1,330 leads into sales pipeline To date over $43 million deals closed from those attending© 2011 SAP AG. All rights reserved. 16
  • 17. Thank You! Chip Rodgers Vice President & COO SAP Community Network http://scn.sap.com 610-203-4703 chip.rodgers@sap.com @ChipRodgers sap.com/techtour© 2011 SAP AG. All rights reserved. 17
  • 18. © 2011 SAP AG. All rights reservedNo part of this publication may be reproduced or transmitted in any form or for any purpose Business Objects and the Business Objects logo, BusinessObjects, Crystal Reports, Crystalwithout the express permission of SAP AG. The information contained herein may be Decisions, Web Intelligence, Xcelsius, and other Business Objects products and serviceschanged without prior notice. mentioned herein as well as their respective logos are trademarks or registered trademarks of Business Objects Software Ltd. Business Objects is an SAP company.Some software products marketed by SAP AG and its distributors contain proprietarysoftware components of other software vendors. Sybase and Adaptive Server, iAnywhere, Sybase 365, SQL Anywhere, and other Sybase products and services mentioned herein as well as their respective logos are trademarks orMicrosoft, Windows, Excel, Outlook, and PowerPoint are registered trademarks of Microsoft registered trademarks of Sybase, Inc. Sybase is an SAP company.Corporation.IBM, DB2, DB2 Universal Database, System i, System i5, System p, System p5, System x, All other product and service names mentioned are the trademarks of their respectiveSystem z, System z10, System z9, z10, z9, iSeries, pSeries, xSeries, zSeries, eServer, companies. Data contained in this document serves informational purposes only. Nationalz/VM, z/OS, i5/OS, S/390, OS/390, OS/400, AS/400, S/390 Parallel Enterprise Server, product specifications may vary.PowerVM, Power Architecture, POWER6+, POWER6, POWER5+, POWER5, POWER, The information in this document is proprietary to SAP. No part of this document may beOpenPower, PowerPC, BatchPipes, BladeCenter, System Storage, GPFS, HACMP, reproduced, copied, or transmitted in any form or for any purpose without the express priorRETAIN, DB2 Connect, RACF, Redbooks, OS/2, Parallel Sysplex, MVS/ESA, AIX, written permission of SAP AG.Intelligent Miner, WebSphere, Netfinity, Tivoli and Informix are trademarks or registered This document is a preliminary version and not subject to your license agreement or anytrademarks of IBM Corporation. other agreement with SAP. This document contains only intended strategies, developments,Linux is the registered trademark of Linus Torvalds in the U.S. and other countries. and functionalities of the SAP® product and is not intended to be binding upon SAP to any particular course of business, product strategy, and/or development. Please note that thisAdobe, the Adobe logo, Acrobat, PostScript, and Reader are either trademarks or document is subject to change and may be changed by SAP at any time without notice.registered trademarks of Adobe Systems Incorporated in the United States and/or othercountries. SAP assumes no responsibility for errors or omissions in this document. SAP does notOracle is a registered trademark of Oracle Corporation. warrant the accuracy or completeness of the information, text, graphics, links, or other items contained within this material. This document is provided without a warranty of any kind,UNIX, X/Open, OSF/1, and Motif are registered trademarks of the Open Group. either express or implied, including but not limited to the implied warranties ofCitrix, ICA, Program Neighborhood, MetaFrame, WinFrame, VideoFrame, and MultiWin are merchantability, fitness for a particular purpose, or non-infringement.trademarks or registered trademarks of Citrix Systems, Inc. SAP shall have no liability for damages of any kind including without limitation direct,HTML, XML, XHTML and W3C are trademarks or registered trademarks of W3C®, World special, indirect, or consequential damages that may result from the use of these materials.Wide Web Consortium, Massachusetts Institute of Technology. This limitation shall not apply in cases of intent or gross negligence.Java is a registered trademark of Sun Microsystems, Inc. The statutory liability for personal injury and defective products is not affected. SAP has no control over the information that you may access through the use of hot links contained inJavaScript is a registered trademark of Sun Microsystems, Inc., used under license for these materials and does not endorse your use of third-party Web pages nor provide anytechnology invented and implemented by Netscape. warranty whatsoever relating to third-party Web pages.SAP, R/3, SAP NetWeaver, Duet, PartnerEdge, ByDesign, SAP BusinessObjects Explorer,StreamWork, and other SAP products and services mentioned herein as well as theirrespective logos are trademarks or registered trademarks of SAP AG in Germany and othercountries. © 2011 SAP AG. All rights reserved. 18