Alternate Reality Games Tim Waters [email_address] Labyrinths?
“ Platformless gaming” “ takes your life and converts it to entertainment space” “ you play it as yourself” "Collabor...
Narrative Intense player involvement Real-time  Evolves according to players Characters  actively controlled  by PMs Playe...
but its not really Trad Viral Marketing  A Hoax A Stand Alone “Experience” Easy to do!
Cross Media video telephone radio newspaper websites twitter poster campaigns Plane banners Goes both ways! (very web2.0) ...
Puzzles Riddles Challenges Missions Events Gameplay
commercial grass roots promotional free Many different  Rabbit Hole / Trailhead
 
AI The Beast
lonelygirl15 OpAphid
Players FAIL!
Perplexcity
Manchester Live multiplayer text adventure game
Perplexcity
The Lost Ring
The Lost Ring
TINAG this is not a game players: “keep it real” designers: “everything works like reality” The Curtain
Serious Business! world without oil International cooperation educational corporate team building
adhoc designed to work in group shared experience male & female social Hardcore minority Casual majority Community
Alternate Reality Gaming Play the Lost Sport! Draw labyrinth Blindfold someone. This is “the runner”. Put the runner at th...
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Alternate Reality Games at Geekup Leeds, June 2008

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20:20 talk about ARG Alternate Reality Games

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Alternate Reality Games at Geekup Leeds, June 2008

  1. 1. Alternate Reality Games Tim Waters [email_address] Labyrinths?
  2. 2. “ Platformless gaming” “ takes your life and converts it to entertainment space” “ you play it as yourself” "Collaborative storytelling process” “ Massively-scaled collaboration, it can't be solved alone” "Characters believe that they are real" “ Have you see the film “Game” starring Michael Douglas?” What is an ARG?
  3. 3. Narrative Intense player involvement Real-time Evolves according to players Characters actively controlled by PMs Players interact directly with characters, solve stuff, and often work as a community. Multimedia: TV, billboards, twitter, plane banners, telephones, email and mail and websites etc etc. What is an ARG?
  4. 4. but its not really Trad Viral Marketing A Hoax A Stand Alone “Experience” Easy to do!
  5. 5. Cross Media video telephone radio newspaper websites twitter poster campaigns Plane banners Goes both ways! (very web2.0) Post IRC IM
  6. 6. Puzzles Riddles Challenges Missions Events Gameplay
  7. 7. commercial grass roots promotional free Many different Rabbit Hole / Trailhead
  8. 9. AI The Beast
  9. 10. lonelygirl15 OpAphid
  10. 11. Players FAIL!
  11. 12. Perplexcity
  12. 13. Manchester Live multiplayer text adventure game
  13. 14. Perplexcity
  14. 15. The Lost Ring
  15. 16. The Lost Ring
  16. 17. TINAG this is not a game players: “keep it real” designers: “everything works like reality” The Curtain
  17. 18. Serious Business! world without oil International cooperation educational corporate team building
  18. 19. adhoc designed to work in group shared experience male & female social Hardcore minority Casual majority Community
  19. 20. Alternate Reality Gaming Play the Lost Sport! Draw labyrinth Blindfold someone. This is “the runner”. Put the runner at the center of a labyrinth. Make the runner escape! The walls of the labyrinth are made up of teammates. The walls hum to guide the runner.

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