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Alternate Reality Games at Geekup Leeds, June 2008
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Alternate Reality Games at Geekup Leeds, June 2008

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20:20 talk about ARG Alternate Reality Games

20:20 talk about ARG Alternate Reality Games


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Transcript

  • 1. Alternate Reality Games Tim Waters [email_address] Labyrinths?
  • 2. “ Platformless gaming” “ takes your life and converts it to entertainment space” “ you play it as yourself” "Collaborative storytelling process” “ Massively-scaled collaboration, it can't be solved alone” "Characters believe that they are real" “ Have you see the film “Game” starring Michael Douglas?” What is an ARG?
  • 3. Narrative Intense player involvement Real-time Evolves according to players Characters actively controlled by PMs Players interact directly with characters, solve stuff, and often work as a community. Multimedia: TV, billboards, twitter, plane banners, telephones, email and mail and websites etc etc. What is an ARG?
  • 4. but its not really Trad Viral Marketing A Hoax A Stand Alone “Experience” Easy to do!
  • 5. Cross Media video telephone radio newspaper websites twitter poster campaigns Plane banners Goes both ways! (very web2.0) Post IRC IM
  • 6. Puzzles Riddles Challenges Missions Events Gameplay
  • 7. commercial grass roots promotional free Many different Rabbit Hole / Trailhead
  • 8.  
  • 9. AI The Beast
  • 10. lonelygirl15 OpAphid
  • 11. Players FAIL!
  • 12. Perplexcity
  • 13. Manchester Live multiplayer text adventure game
  • 14. Perplexcity
  • 15. The Lost Ring
  • 16. The Lost Ring
  • 17. TINAG this is not a game players: “keep it real” designers: “everything works like reality” The Curtain
  • 18. Serious Business! world without oil International cooperation educational corporate team building
  • 19. adhoc designed to work in group shared experience male & female social Hardcore minority Casual majority Community
  • 20. Alternate Reality Gaming Play the Lost Sport! Draw labyrinth Blindfold someone. This is “the runner”. Put the runner at the center of a labyrinth. Make the runner escape! The walls of the labyrinth are made up of teammates. The walls hum to guide the runner.