Alternate Reality Games Tim Waters [email_address] Labyrinths?
“ Platformless gaming” “ takes your life and converts it to entertainment space” “ you play it as yourself” "Collaborative storytelling process” “ Massively-scaled collaboration, it can't be solved alone” "Characters believe that they are real" “ Have you see the film “Game” starring Michael Douglas?” What is an ARG?
Narrative Intense player involvement Real-time Evolves according to players Characters actively controlled by PMs Players interact directly with characters, solve stuff, and often work as a community. Multimedia: TV, billboards, twitter, plane banners, telephones, email and mail and websites etc etc. What is an ARG?
but its not really Trad Viral Marketing A Hoax A Stand Alone “Experience” Easy to do!
Cross Media video telephone radio newspaper websites twitter poster campaigns Plane banners Goes both ways! (very web2.0) Post IRC IM
TINAG this is not a game players: “keep it real” designers: “everything works like reality” The Curtain
Serious Business! world without oil International cooperation educational corporate team building
adhoc designed to work in group shared experience male & female social Hardcore minority Casual majority Community
Alternate Reality Gaming Play the Lost Sport! Draw labyrinth Blindfold someone. This is “the runner”. Put the runner at the center of a labyrinth. Make the runner escape! The walls of the labyrinth are made up of teammates. The walls hum to guide the runner.