Personal Branding: Fuel Injection for Your Business

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A key mistake for modern day business owners is to overlook the power and impact of a strong personal brand.

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Personal Branding: Fuel Injection for Your Business

  1. 1. MONTVILLE CHAMBER OF COMMERCEFuel Injection for Your Business Chip Hartman
  2. 2. Let’s go for alittle walk …
  3. 3. YOUInternet/Web Taking OffTraditional Jobs Still Common
  4. 4. YOU
  5. 5. YOUE-Commerce Ramps UpSocial Media Ramps UpCorporate Cutbacks
  6. 6. YOUSocial Media ExplodesGlobal Economic DistressTraditional Jobs Gone
  7. 7. Before you networkBefore you marketBefore you advertise ...
  8. 8. Corporate Product Personal
  9. 9. Perception Influence ReputationOTHERS ME ME + “How can I influence the perceptions that others have of me to enhance my reputation?”
  10. 10. You own it . . . but it exists in their minds!
  11. 11. YOUR BRAND BRANDINGWhatever they say it is Whatever you do to influence them
  12. 12. You already have one!BY DESIGN OR BY DEFAULTYou are what You are whatyou say you are others say you are
  13. 13. ? ?
  14. 14. “People do business with those they know, like and trust.”
  15. 15. Consumers have lots of choices in the 21st century marketplace
  16. 16. Why should they choose you?
  17. 17. Strengths Visibility Value RelevanceUniqueness
  18. 18. Differentiation
  19. 19. Authenticity
  20. 20. Consistency
  21. 21. Great brandshave a story to tell
  22. 22. EmotionalConnection
  23. 23. Speaking of great stories …
  24. 24. ESTABLISH VALUEDELIVER CONSISTENTLY BUILD TRUST
  25. 25. Because you’ve built brandequity, you are no longerviewed as a commodity
  26. 26. “We do business with those we know, like and trust.”
  27. 27. Personality GeneticsWhat makes you Values InterestsTICK? Talents Skills Experiences Education Achievements Opinions
  28. 28. What makes youYOU UNIQUE?
  29. 29. MissionVisionValues
  30. 30. Value Proposition
  31. 31. “Uncovery”
  32. 32. • Name• Logo• Tagline• Story
  33. 33. • Name• Logo• Tagline• Story
  34. 34. YOU
  35. 35. Web Site BlogMarketing Building Authority
  36. 36. Social Media
  37. 37. BRANDING
  38. 38. BRAND AND REPUTATION MANAGEMENT Reputation HootSuite ALERTS RapportiveALL ITEMS SHOWN ARE HYPERLINKED TO THEIR WEB SITES.
  39. 39. INTERRUPTION ATTRACTION
  40. 40. WHAT IT IS & WHY YOU NEED IT HOW TO BUILD IT FREE DOWNLOAD FREE DOWNLOAD
  41. 41. ONLINE BRANDINGFREE DOWNLOAD
  42. 42. by Rod Colón & Chip Hartman© 2010, etp press & available on Amazon.com wintherace21.com
  43. 43. chiphartman.com/mcoc ARTICLES BLOG POSTS WEB SITES E-BOOKS PRINT BOOKS SLIDE DECKS VIDEOS WHITE PAPERS

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