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Personal Branding: Fuel Injection for Your Business
Personal Branding: Fuel Injection for Your Business
Personal Branding: Fuel Injection for Your Business
Personal Branding: Fuel Injection for Your Business
Personal Branding: Fuel Injection for Your Business
Personal Branding: Fuel Injection for Your Business
Personal Branding: Fuel Injection for Your Business
Personal Branding: Fuel Injection for Your Business
Personal Branding: Fuel Injection for Your Business
Personal Branding: Fuel Injection for Your Business
Personal Branding: Fuel Injection for Your Business
Personal Branding: Fuel Injection for Your Business
Personal Branding: Fuel Injection for Your Business
Personal Branding: Fuel Injection for Your Business
Personal Branding: Fuel Injection for Your Business
Personal Branding: Fuel Injection for Your Business
Personal Branding: Fuel Injection for Your Business
Personal Branding: Fuel Injection for Your Business
Personal Branding: Fuel Injection for Your Business
Personal Branding: Fuel Injection for Your Business
Personal Branding: Fuel Injection for Your Business
Personal Branding: Fuel Injection for Your Business
Personal Branding: Fuel Injection for Your Business
Personal Branding: Fuel Injection for Your Business
Personal Branding: Fuel Injection for Your Business
Personal Branding: Fuel Injection for Your Business
Personal Branding: Fuel Injection for Your Business
Personal Branding: Fuel Injection for Your Business
Personal Branding: Fuel Injection for Your Business
Personal Branding: Fuel Injection for Your Business
Personal Branding: Fuel Injection for Your Business
Personal Branding: Fuel Injection for Your Business
Personal Branding: Fuel Injection for Your Business
Personal Branding: Fuel Injection for Your Business
Personal Branding: Fuel Injection for Your Business
Personal Branding: Fuel Injection for Your Business
Personal Branding: Fuel Injection for Your Business
Personal Branding: Fuel Injection for Your Business
Personal Branding: Fuel Injection for Your Business
Personal Branding: Fuel Injection for Your Business
Personal Branding: Fuel Injection for Your Business
Personal Branding: Fuel Injection for Your Business
Personal Branding: Fuel Injection for Your Business
Personal Branding: Fuel Injection for Your Business
Personal Branding: Fuel Injection for Your Business
Personal Branding: Fuel Injection for Your Business
Personal Branding: Fuel Injection for Your Business
Personal Branding: Fuel Injection for Your Business
Personal Branding: Fuel Injection for Your Business
Personal Branding: Fuel Injection for Your Business
Personal Branding: Fuel Injection for Your Business
Personal Branding: Fuel Injection for Your Business
Personal Branding: Fuel Injection for Your Business
Personal Branding: Fuel Injection for Your Business
Personal Branding: Fuel Injection for Your Business
Personal Branding: Fuel Injection for Your Business
Personal Branding: Fuel Injection for Your Business
Personal Branding: Fuel Injection for Your Business
Personal Branding: Fuel Injection for Your Business
Personal Branding: Fuel Injection for Your Business
Personal Branding: Fuel Injection for Your Business
Personal Branding: Fuel Injection for Your Business
Personal Branding: Fuel Injection for Your Business
Personal Branding: Fuel Injection for Your Business
Personal Branding: Fuel Injection for Your Business
Personal Branding: Fuel Injection for Your Business
Personal Branding: Fuel Injection for Your Business
Personal Branding: Fuel Injection for Your Business
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Personal Branding: Fuel Injection for Your Business

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A key mistake for modern day business owners is to overlook the power and impact of a strong personal brand.

A key mistake for modern day business owners is to overlook the power and impact of a strong personal brand.

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  • 1. MONTVILLE CHAMBER OF COMMERCEFuel Injection for Your Business Chip Hartman
  • 2. Let’s go for alittle walk …
  • 3. YOUInternet/Web Taking OffTraditional Jobs Still Common
  • 4. YOU
  • 5. YOUE-Commerce Ramps UpSocial Media Ramps UpCorporate Cutbacks
  • 6. YOUSocial Media ExplodesGlobal Economic DistressTraditional Jobs Gone
  • 7. Before you networkBefore you marketBefore you advertise ...
  • 8. Corporate Product Personal
  • 9. Perception Influence ReputationOTHERS ME ME + “How can I influence the perceptions that others have of me to enhance my reputation?”
  • 10. You own it . . . but it exists in their minds!
  • 11. YOUR BRAND BRANDINGWhatever they say it is Whatever you do to influence them
  • 12. You already have one!BY DESIGN OR BY DEFAULTYou are what You are whatyou say you are others say you are
  • 13. ? ?
  • 14. “People do business with those they know, like and trust.”
  • 15. Consumers have lots of choices in the 21st century marketplace
  • 16. Why should they choose you?
  • 17. Strengths Visibility Value RelevanceUniqueness
  • 18. Differentiation
  • 19. Authenticity
  • 20. Consistency
  • 21. Great brandshave a story to tell
  • 22. EmotionalConnection
  • 23. Speaking of great stories …
  • 24. ESTABLISH VALUEDELIVER CONSISTENTLY BUILD TRUST
  • 25. Because you’ve built brandequity, you are no longerviewed as a commodity
  • 26. “We do business with those we know, like and trust.”
  • 27. Personality GeneticsWhat makes you Values InterestsTICK? Talents Skills Experiences Education Achievements Opinions
  • 28. What makes youYOU UNIQUE?
  • 29. MissionVisionValues
  • 30. Value Proposition
  • 31. “Uncovery”
  • 32. • Name• Logo• Tagline• Story
  • 33. • Name• Logo• Tagline• Story
  • 34. YOU
  • 35. Web Site BlogMarketing Building Authority
  • 36. Social Media
  • 37. BRANDING
  • 38. BRAND AND REPUTATION MANAGEMENT Reputation HootSuite ALERTS RapportiveALL ITEMS SHOWN ARE HYPERLINKED TO THEIR WEB SITES.
  • 39. INTERRUPTION ATTRACTION
  • 40. WHAT IT IS & WHY YOU NEED IT HOW TO BUILD IT FREE DOWNLOAD FREE DOWNLOAD
  • 41. ONLINE BRANDINGFREE DOWNLOAD
  • 42. by Rod Colón & Chip Hartman© 2010, etp press & available on Amazon.com wintherace21.com
  • 43. chiphartman.com/mcoc ARTICLES BLOG POSTS WEB SITES E-BOOKS PRINT BOOKS SLIDE DECKS VIDEOS WHITE PAPERS

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