DEBUNKING SOCIAL MEDIA MYTHS@chiphanna | @balcomagency@ryanjcormier | @ratiodigital
Social media is a hot topic.Unfortunately, there’s a lot of misinformationout there.
Ever heard someone say this?• Social media is just for kids• B2B customers aren’t using social media• We know what the next big thing in social is• It doesn’t matter when I respond, as long as I do• Everyone sees every post I make for my client• Social media is free• There is no ROI in social media• Social media doesn’t influence search rankings• Social media is strictly about PR (or marketing/digital/etc.)• I don’t have time to be on social media• There’s a one-size-fits-all solution for social media
Who’s using social media?• 92% of people ages 18-29• 73% of people ages 30-49• 57% of people ages 50-64• 38% of people ages 65+– 18% of which do so dailyThe only tools used more are email and search engines
Which sites are adults using?• 1 in 6 use Pinterest• 1 in 6 use Instagram• 1 in 6 use Twitter• 2 in 3 use Facebook
“Social media has given the customers a voice. You mustengage with them or soon become obsolete to them.”- Kevin Espinosa, Social Media Manager | Caterpillar• Social media helped over 56% of B2B marketers acquire newbusiness partnerships• Almost 60% saw improved search rankings• 69% gained valuable market insight
Myth:We know what the next big thing in social is