Everything you know about social media is wrong

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Only young people are on social media. Social media doesn’t work for B2B companies. The fans of my page see everything I post.

Right?

Find out just how wrong you are in a talk by local social media thought leaders Ryan Cormier (@RyanJCormier) and Chip Hanna (@chiphanna) . They’ll discuss the business of social media – from turning your customers into a community, to turning your community into customers.

Ryan Cormier is an interactive specialist at GCG Marketing and Ratio Digital Media. He’s Google AdWords certified, and is on the Steering Committee for Vision Fort Worth.

Chip Hanna is an interactive account director at the Balcom Agency. He holds several patents for his innovations in web development, and is the digital media chair for Fort Worth PRSA.

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Everything you know about social media is wrong

  1. 1. DEBUNKING SOCIAL MEDIA MYTHS @chiphanna | @balcomagency @ryanjcormier | @ratiodigital
  2. 2. Social media is a hot topic.Unfortunately, there’s a lot of misinformationout there.
  3. 3. Ever heard someone say this?•  Social media is just for kids•  B2B customers aren’t using social media•  We know what the next big thing in social is•  It doesn’t matter when I respond, as long as I do•  Everyone sees every post I make for my client•  Social media is free•  There is no ROI in social media•  Social media doesn’t influence search rankings•  Social media is strictly about PR (or marketing/digital/etc.)•  I don’t have time to be on social media•  There’s a one-size-fits-all solution for social media
  4. 4. Myth: Social media is just for kids
  5. 5. Fact: Social media is not just for kids
  6. 6. Who’s using social media?•  92% of people ages 18-29•  73% of people ages 30-49•  57% of people ages 50-64•  38% of people ages 65+ –  18% of which do so dailyThe only tools used more are email and search engines
  7. 7. Which sites are adults using?•  1 in 6 use Pinterest•  1 in 6 use Instagram•  1 in 6 use Twitter•  2 in 3 use Facebook
  8. 8. Myth: B2B customers aren’t using social media
  9. 9. Fact: B2B customers are using social media
  10. 10. “Social media has given the customers a voice. You mustengage with them or soon become obsolete to them.”-  Kevin Espinosa, Social Media Manager | Caterpillar•  Social media helped over 56% of B2B marketers acquire new business partnerships•  Almost 60% saw improved search rankings•  69% gained valuable market insight
  11. 11. Myth:We know what the next big thing in social is
  12. 12. Fact: Nobody knows what the next big thing is
  13. 13. Myth:It doesn’t matter when I respond, as long as I do
  14. 14. Fact: It does matter when you respond
  15. 15. Myth:Everyone sees every post I make for my client
  16. 16. Fact: very few of your fans see your posts
  17. 17. However, not all is lost
  18. 18. Myth: Social media is free
  19. 19. Fact: Social media is not free
  20. 20. •  Social media requires time•  Time costs money•  Therefore, social media costs money
  21. 21. Myth: There is no ROI in social media
  22. 22. Fact: There is a ROI in social media
  23. 23. What’s the ROI on this?
  24. 24. Which traffic source would you prefer?
  25. 25. Myth:Social media doesn’t influence search rankings
  26. 26. Fact:Social media does influence search rankings
  27. 27. We literally had to add this yesterday
  28. 28. Myth: Social media is strictly about PR(or marketing/digital/etc.)
  29. 29. Fact: It all needs to be integrated
  30. 30. •  Social media combines the best of PR, digital, marketing and advertising•  We need to work together to have success•  Why?
  31. 31. What are the best boots for fat calves?
  32. 32. Myth: I don’t have time to be on social media
  33. 33. Fact: you can’t afford not to be
  34. 34. Myth:There’s a one-size-fits-all solution for social
  35. 35. Fact:There’s not a one-size-fits-all solution for social
  36. 36. •  It takes a lot of planning, work and dedication•  You have to be committed•  You can’t expect it to be free or easy•  Unfortunately, there’s no silver bullet
  37. 37. We’re curious – what myths have you heard?
  38. 38. Thank you!Chip Hanna | @chiphannaBalcom Agency | @balcomagencyFacebook.com/balcomagencyRyan Cormier | @ryanjcormierRatio Digital | @ratiodigitalFacebook.com/ratiodigitalAAF Fort Worth | @aaffortworth

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