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What Makes a WordPress
Theme “Premium”?
Chip Bennett (@chip_bennett)

WordCamp Louisville 2013, 12 October 2013

Page 1 of...
Overview

•
•
•

What does “Premium” Mean?
Value for Your Money
Free Premium Themes?

WordCamp Louisville 2013, 12 October...
Freedom to Use/Modify

•

License
o
o

•

o

GPL
Non-GPL (Proprietary, CC-By, etc.)
Implication (# Sites, Credit Links, Mo...
Freedom to Use/Modify

WordCamp Louisville 2013, 12 October 2013

Page 3 of 15

What Makes a WordPress Theme "Premium"?
Design Decisions

•

Design as a Feature
– Good design requires talent/skill: colors,
typography, whitespace, layout
–
–

...
Doesn't Lock You In

WordCamp Louisville 2013, 12 October 2013

Page 5 of 15

What Makes a WordPress Theme "Premium"?
Doesn't Lock You In

•
•
•

Presentation vs. Functionality
Content Generation
– CPTs, Taxonomies, “featured” content,
shor...
Easy to Customize

•
•
•

Child Themes
Options
Actions/Filters

WordCamp Louisville 2013, 12 October 2013

Page 6 of 15

W...
Up-To-Date Code

•
•
•
•

Supports Core Features
Deprecated Functions
Play Nicely with core, Plugins
Code Quality Guidelin...
Theme Check Plugin

Image: Smashing Magazine

WordCamp Louisville 2013, 12 October 2013

Page 7 of 15

What Makes a WordPr...
Value for Your Money?

•
•
•
•

Code Quality
Design
Support
Updates

WordCamp Louisville 2013, 12 October 2013

Page 8 of ...
Free Premium Themes?

•
•

Official Theme Directory
NOT Google
– Why? (I'm glad you asked...)

WordCamp Louisville 2013, 1...
Free Premium Themes?

WordCamp Louisville 2013, 12 October 2013

Page 9 of 15

What Makes a WordPress Theme "Premium"?
Links and Resources

•

Links
Only download Themes from trusted sources

–

WordPress Theme Directory

–

Theme Check Plug...
Feedback

•

Questions or comments?

WordCamp Louisville 2013, 12 October 2013

Page 15 of 15

What Makes a WordPress Them...
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WC Louisville 2013 - What Makes a WordPress Theme "Premium"?

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What’s in a name? Many Themes claim to be “premium”, but are they really? What makes a WordPress Theme high or low quality? Do more features and options add value, or are they just marketing hype? This session will help give you an idea of what to look for when searching for a WordPress Theme: Themes that maintain your freedom to use and modify them, don’t lock you in, are easy to customize/modify via Child Theme, keep their code up-to-date with current versions of WordPress, play nicely with Plugins, and provide a good balance between design decisions and customizable features and options. Also, not all commercial Themes are premium, and not all premium Themes are commercial. This session will discuss the things you should be paying for when buying a commercial Theme, and where (and where not) to find high-quality Themes for free.

Published in: Technology, Business
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Transcript of "WC Louisville 2013 - What Makes a WordPress Theme "Premium"?"

  1. 1. What Makes a WordPress Theme “Premium”? Chip Bennett (@chip_bennett) WordCamp Louisville 2013, 12 October 2013 Page 1 of 15 What Makes a WordPress Theme "Premium"?
  2. 2. Overview • • • What does “Premium” Mean? Value for Your Money Free Premium Themes? WordCamp Louisville 2013, 12 October 2013 Page 2 of 15 What Makes a WordPress Theme "Premium"?
  3. 3. Freedom to Use/Modify • License o o • o GPL Non-GPL (Proprietary, CC-By, etc.) Implication (# Sites, Credit Links, Modification) Open Source o Obfuscated Code WordCamp Louisville 2013, 12 October 2013 Page 3 of 15 What Makes a WordPress Theme "Premium"?
  4. 4. Freedom to Use/Modify WordCamp Louisville 2013, 12 October 2013 Page 3 of 15 What Makes a WordPress Theme "Premium"?
  5. 5. Design Decisions • Design as a Feature – Good design requires talent/skill: colors, typography, whitespace, layout – – 500 GoogleFonts? – • 200 Theme options? Balance: Design Decisions vs. Configuration Feature Bloat – “Kitchen sink” approach vs. intentional design – 10 sliders? Or 1 well-integrated slider? – Custom Admin Panel WordCamp Louisville 2013, 12 October 2013 Page 4 of 15 What Makes a WordPress Theme "Premium"?
  6. 6. Doesn't Lock You In WordCamp Louisville 2013, 12 October 2013 Page 5 of 15 What Makes a WordPress Theme "Premium"?
  7. 7. Doesn't Lock You In • • • Presentation vs. Functionality Content Generation – CPTs, Taxonomies, “featured” content, shortcodes Site Configuration – SEO, Analytics, Contact Forms, social sharing, favicon, etc. WordCamp Louisville 2013, 12 October 2013 Page 5 of 15 What Makes a WordPress Theme "Premium"?
  8. 8. Easy to Customize • • • Child Themes Options Actions/Filters WordCamp Louisville 2013, 12 October 2013 Page 6 of 15 What Makes a WordPress Theme "Premium"?
  9. 9. Up-To-Date Code • • • • Supports Core Features Deprecated Functions Play Nicely with core, Plugins Code Quality Guidelines – Theme Check Plugin – Log Deprecated Notices Plugin – WP_DEBUG WordCamp Louisville 2013, 12 October 2013 Page 7 of 15 What Makes a WordPress Theme "Premium"?
  10. 10. Theme Check Plugin Image: Smashing Magazine WordCamp Louisville 2013, 12 October 2013 Page 7 of 15 What Makes a WordPress Theme "Premium"?
  11. 11. Value for Your Money? • • • • Code Quality Design Support Updates WordCamp Louisville 2013, 12 October 2013 Page 8 of 15 What Makes a WordPress Theme "Premium"?
  12. 12. Free Premium Themes? • • Official Theme Directory NOT Google – Why? (I'm glad you asked...) WordCamp Louisville 2013, 12 October 2013 Page 9 of 15 What Makes a WordPress Theme "Premium"?
  13. 13. Free Premium Themes? WordCamp Louisville 2013, 12 October 2013 Page 9 of 15 What Makes a WordPress Theme "Premium"?
  14. 14. Links and Resources • Links Only download Themes from trusted sources – WordPress Theme Directory – Theme Check Plugin – • – Log Deprecated Notices Plugin Presentation Slides o http://www.slideshare.net/chipbennett WordCamp Louisville 2013, 12 October 2013 Page 14 of 15 What Makes a WordPress Theme "Premium"?
  15. 15. Feedback • Questions or comments? WordCamp Louisville 2013, 12 October 2013 Page 15 of 15 What Makes a WordPress Theme "Premium"?
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