1. Documentum xCP
與大資料的應用
Anthony Ng, 黃獻順
EMC資訊智慧事業部亞太區技術經理
© Copyright 2010 EMC Corporation. All rights reserved. 1

2. Business Transformation
• Create new growth vectors for the business
• “Cost Reduction” vs. “Value Innovation”
• Requires:
– Focus on business outcomes
– Focus on what customers really want
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3. Using Process to Manage
Silo’d Functions supported Processes supported
Functional by processes by functions
From Traditional To Processes &
Line Management Services Management
Courtesy of Derek Miers, Principal Analyst, Forrester Research, 2012
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4. BPM Maturity Model
Change
Level 5
Management
Optimized
Culture of
Capability
Level 4 Optimization
Management
Managed
Increasing level of
business value Process
Business Measurement
Management Level 3
Defined
Standardized
Work Unit Level 2 Processes
Management Repeatable
Basic Mgt
Inconsistent
Level 1 Control
Results
Initial
Courtesy of Derek Miers, Principal Analyst, Forrester Research, 2012
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5. Value Creation in the Information
Economy
The Information Fabric must
enable…
Strategic Business Transformation vs. Operational
Efficiency
We have entered the era where information drives
strategic transformation, not just operational
optimization
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6. Knowledge work is a different class of problem
Opportunity for
differentiation
Ad hoc
customer Distribution
interactions depends on
Variable costs nature of work
and culture
Structured
collaboration
Fixed costs
Production
Courtesy of Derek Miers, Principal Analyst, Forrester Research, 2012
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7. Big Data – What’s Different?
Volume
Velocity
Variety
Source: 2011 IDC Digital Universe Study
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8. What’s Causing This Explosion?
Video
Surveillance Growth Of
Mobile Users
Medical Imaging
(PACS Data, Electronic
Patient Records)
Non-Traditional
Smart Devices IT Devices
(Smart Electric Grids, (RFID Readers,
Increased Access Smart Buildings) Navigation Systems)
To Broadband
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9. How Can Big Data Transform Your Business?
New Insights Delivered Faster, Better Recommendations
Today’s Decision Making Big Data Done Right
Less than 10% data available All data from various sources
Historical, incomplete, disjointed Real-time, correlated
“Rear-view Mirror” reports “Forward-looking”
recommendations
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10. Old Analytic Processes
New Analytic Processes
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11. Big Data Apps Require Big Data Analytics
Your Approach To Business Analytics Must Change
Limited, Pre-Defined Expansive, Iterative
Slow & Reactive Agile & Proactive
Limited Insight Expanded Insight & Correlation
Risky Shadow Repositories Improved Compliance
© Copyright 2010 EMC Corporation. All rights reserved. 11

12. The Journey To Big Data
1 All Data
Faster Answers
Elastic & Scalable
2 Data Science
Collaboration
Self-Service
3 Real Time Decisions
New Applications
Data Monetization
Big Data Enabled Apps
Agile Process & Tools
Analytics Engines
Analytic Engines
Analytic Productivity Platform
Cloud Infrastructure
Big Data Infrastructure Agile Analytics Predictive Enterprise
Technology Focus People & Productivity Focus Application Focus
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13. Sample Big Data Scenarios
LOAN PROCESSING AUTO INSURANCE SMART GRID ANALYTICS
IN BANKING IN P&C INSURANCE IN UTILITIES/ENERGY
REAL-TIME STATISTICAL
PROACTIVE EMERGENCY RESPONSE VIDEO ANALYTICS PROCESS CONTROL
IN HEALTHCARE IN RETAIL IN MANUFACTURING
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14. Loan Processing
HIGH
Traditional AVERAGE TIME TO CLOSE A HOME LOAN
Underwriting
STEP 1 STEP 2 STEP 3 STEP 4
Risk Level
APPLICATION PRE-APPROVAL UNDERWRITING CLOSING
Underwriting Risk
TODAY 3 to 4 weeks
BIG DATA
ENABLED 2 to 3 weeks ~30%
TIME TO CLOSE
IMPROVEMENT
Big Data Enabled
Underwriting Risk Level
LOW
TRADITIONAL DATA LEVERAGED BIG DATA LEVERAGED
Data Sources Leveraged in Loan Application and Underwriting Process
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15. Action from Insight
xCP
External Sources
Loading, streaming, etc
Ingest Analyze Act
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16. © Copyright 2010 EMC Corporation. All rights reserved. 17

17. Sample Telematics Data
Time DateType Fix Status Address
Fix Speed Course IGN JID Battery Level Level
Charge Coulomb Counter
18:54 JourneyEnd K
O The Ridings; Headington; Oxford OX3 9 0 0 FALSE 60540198 4.0655 0 1
18:53 ScheduledLocation The Ridings; Headington; Oxford OX3 9
OK 0 0 TRUE 60540198 4.0655 0 1
18:52 ScheduledLocation The Ridings; Headington; Oxford OX3 9
OK 0 0 TRUE 60540198 4.0655 0 1
18:51 ScheduledLocation The Ridings; Headington; Oxford OX3 9
OK 0 0 TRUE 60540198 4.042 0 1
18:50 ScheduledLocation The Ridings; Headington; Oxford OX3 9
OK 0 0 TRUE 60540198 4.0655 0 1
18:49 ScheduledLocation The Ridings; Headington; Oxford OX3 9
OK 0 0 TRUE 60540198 4.0655 0 1
18:49 ScheduledLocationHistory
OK The Ridings; Headington; Oxford OX3 9 0 0 TRUE 60540198 4.0655 0 1
18:49 InternalBatteryOffChargeRidings; Headington; Oxford OX3 9
InvalidGPSFix
The 0 0 TRUE 60540198 4.0655 0 1
18:48 ScheduledLocation The Ridings; Headington; Oxford OX3 9
InvalidGPSFix 21 156 TRUE 60540198 4.1125 4.914 1
18:47 ScheduledLocation The Ridings; Headington; Oxford OX3 9
OK 21.1 160 TRUE 60540198 4.1125 4.914 1
18:46 ScheduledLocation 170 Old Rd; Oxford OX3 8
OK 20.6 92 TRUE 60540198 4.089 4.914 1
18:45 ScheduledLocation 46 Wood Farm Rd; Headington; Oxford OX3 9
OK 32.5 39 TRUE 60540198 4.089 4.914 1
18:44 ScheduledLocation The Slade; Headington; Oxford OX3 9
OK 30.9 329 TRUE 60540198 4.089 4.914 1
18:43 ScheduledLocation Hollow Way; Oxford OX3 7
OK 24.1 32 TRUE 60540198 4.089 4.797 1
18:42 ScheduledLocation 155 B4495; Oxford OX4 2
OK 27.7 24 TRUE 60540198 4.089 4.914 1
18:41 ScheduledLocation Bennett Crescent; Cowley; Oxford OX4 2
OK 1.6 0 TRUE 60540198 4.089 4.797 1
18:41 ScheduledLocation 31 Fern Hill Rd; Cowley; Oxford OX4 2
InvalidGPSFix 0 0 TRUE 60540198 4.089 4.914 1
18:41 JourneyStartHistory 31 Fern Hill Rd; Cowley; Oxford OX4 2
InvalidGPSFix 0 0 TRUE 60540198 4.089 4.914 1
18:40 InternalBatteryOnChargeHistory Rd; Cowley; Oxford OX4 2
InvalidGPSFixFern Hill
31 0 0 FALSE 0 4.089 4.914 1
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18. © Copyright 2010 EMC Corporation. All rights reserved. 19

19. Big Data Enabled Insurance
Percent of Losses
Population (Sorted by Predicted Risk)
Model Sourced From Progressive IR Meeting, June 2010
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20. © Copyright 2010 EMC Corporation. All rights reserved. 21

21. © Copyright 2010 EMC Corporation. All rights reserved. 22

22. xCP and Big Data
xCP 2.0, Document Sciences, Greenplum UAP
The New
The New User Developer
xCP Application xCP Designer
JDBC Data Service Web Service Data Service
Document xPresso
Greenplum
Sciences Designer
UAP
The Data xPression
Scientist
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23. EMC’s Big Data Stack
4 Collaborative Act
EMC Documentum xCP
?
3 Real Time Analyze
EMC Greenplum + Hadoop
2 Structured &
Unstructured
1 Petabyte
Scale Store
EMC Isilon + Atmos
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24. THANK YOU
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