Exam Review


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Exam Review

  1. 1. Final Exam Review<br />
  2. 2. Words to Know<br />Genocide: the annihilation of an entire group of people based on culture, race, skin color, nationality, etc.<br />Holocaust: Literally, “sacrifice by fire” (Greek)<br /> the mass slaughter of European civilians and especially Jews by the Nazis during World War II <br />Denotation: the dictionary definition of a word<br />Connotation: the feelings or emotions that are aroused by the word<br />
  3. 3. Loaded Words: words with strong connotations, often used in advertising to manipulate the buyer. Also used in propaganda for purposes of manipulation.<br />
  4. 4. “Loaded Words” Activity<br />Rank in order of least “scary” sounding to most “scary”, with least scary being a 1 and most being a 5. Be fully prepared to defend your rankings.<br /> _____detention camp_____assembly center_____prison camps_____relocation center_____temporary detention center<br />If you were a Nazi using propaganda techniques and you were planning to send someone to one of these places, where would you tell them they are going? Why?<br />
  5. 5. “Loaded Words” Activity<br />Rank in order of least loaded sounding to most, with least being a 1 and most being a 4. Be fully prepared to defend your rankings.<br />___ riot___ unlawful gathering ___ protest ___ disturbance <br />What would someone who is participating in this event call it? How about someone who wants to portray the participators as negatively as possible? How about an “unbiased” newspaper reporter?<br />
  6. 6. Propaganda<br />Definition: ideas, facts, or allegations spread deliberately to further one's cause or to damage an opposing cause, usually manipulates the truth <br />Used by : governments, advertisers, people promoting causes or beliefs<br />
  7. 7. Propaganda/Advertising Techniques to Know<br />
  8. 8. Bandwagon<br />persuasive technique that invites you to join the crowd.<br />“Everybody’s doing it!”<br />
  9. 9. This is a Nazi election poster using the “bandwagon” technique.<br />
  10. 10. This is a World War II poster that encourages you to enlist using TWO propaganda techniques: both BANDWAGON and ________________.<br />How? (Where is the flag? What is the underlying message?)<br />
  11. 11. Patriotism<br />Purchase will display love of country.<br />Person will financially help the country.<br />…built “American tough”<br />
  12. 12. Testimonial<br />Statement endorsing an idea/product by a prominent person.<br />Musical artists<br />Pro Athletes<br />Actors/actresses<br />
  13. 13. Snob Appeal<br />Aims to flatter<br />Makes assumption/ insinuation that this product/idea is better than others…<br />Thus, those that use it are too.<br />
  14. 14. Look how fancy you will be if you smoke Davidoffs!<br /> “Life is RICH”<br />“LUXURY takes a new shape.”<br />
  15. 15. TransferDepicts a feeling, state or emotion, which will “transfer” to you if you use the product.<br />Love/ Popularity<br />Fame<br />Wealth<br />Power<br />
  16. 16. Here is an example of transfer. If you smoke Newports, you will feel like them. (NOT!)<br />
  17. 17. This is one of the Nazi propaganda posters that we concluded used the technique of transfer. Why?<br />