Introduction <ul><li>Axis Bank was the first of the new private banks to have begun operations in 1994, after the Governme...
PROBLEM <ul><li>WHY THEY CHANGE THEIR NAME FROM UTI TO AXIS BANK </li></ul>
THERE ARE 2 MAIN REASONS <ul><li>1. The recommendation for name change to Axis Bank has arisen from the existence of sever...
<ul><li>2. The name UTI bank was changed to AXIS bank as UTI gave a look of government sector bank.  </li></ul><ul><li>Hen...
How their strategy changed after that… <ul><li>Earlier they were only customer centric… </li></ul><ul><li>NOW they have ad...
Conclusion !!!! <ul><li>AXIS bank has differentiated itself very well on the basis of high level service and product quali...
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Uti To Axis Bank

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IT IS SMALL PRSENTATION OF RECREATION OF UTI TO AXIS BANK

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Uti To Axis Bank

  1. 2. Introduction <ul><li>Axis Bank was the first of the new private banks to have begun operations in 1994, after the Government of India allowed new private banks to be established </li></ul><ul><li>The Bank has 11 members on the Board. Dr. P. J. Nayak is the Chairman and CEO of the Bank </li></ul>
  2. 3. PROBLEM <ul><li>WHY THEY CHANGE THEIR NAME FROM UTI TO AXIS BANK </li></ul>
  3. 4. THERE ARE 2 MAIN REASONS <ul><li>1. The recommendation for name change to Axis Bank has arisen from the existence of several shareholder-unrelated entities using the UTI brand, and the consequent brand confusion that this generates </li></ul>
  4. 5. <ul><li>2. The name UTI bank was changed to AXIS bank as UTI gave a look of government sector bank. </li></ul><ul><li>Hence they wanted to tell that they are independent banks </li></ul>
  5. 6. How their strategy changed after that… <ul><li>Earlier they were only customer centric… </li></ul><ul><li>NOW they have added Service centric and product innovation into their strategy. </li></ul>
  6. 7. Conclusion !!!! <ul><li>AXIS bank has differentiated itself very well on the basis of high level service and product quality. </li></ul><ul><li>They have successfully implemented the change and due to this their market share has increased only despite of tough competition prevails. </li></ul>

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