Internet Marketing Through Articles and Blogs

Presentation on INTERNET MARKETING
“Through Articles and Blogs”
Prepared By;
Mr. Chintan Patel
B.E. (EC), MBA (Marketing)

Introduction
The most important means is letting the people know that there is somebody out there that can meet their needs and offer them what they are looking for.
Article marketing:- Topics closely related to one's business, and then submitting those articles to various directories or specialized article submission sites.
Bio box:- Such a section contains information about the author of the article, and about his business. These articles also include a link that can lead possible visitors back to the original Web site.
Pay attention (Duplicate Content):- Writing new articles and keeping your site constantly up-to-date are sure ways to prevent you from falling into that pit

Tips for Writing Good Articles
Select a good topic
Don't write extensively long articles or Don't write very shortarticles
Write original content
Use appropriate, effective keywords
Let your readers know that there is a person behind all those words
Use language that is easily understood by the target readers
Mind your grammar and spelling
Use short sentences and paragraphs
Write good headlines

Article Marketing PROs and CONs

PROs

Your Web site benefits from a surge in relevant traffic
Improve Page Rank due to the increasing number of outbound links (links that come from outside your site)
Visitors will want to return to your site
Article Marketing is a great way to get back links.

CONs
Writing articles is a laborious activity
Article submission takes a lot of time
Not everybody can write good articles

Anatomy of an Effective Article
1. Decide on a Keyword to Target
2. Select a Topic and an Angle
3. Outline the Main Points
4. Write the Article
5. Write the Title
6. Write a List of Keywords Separated by Commas
7. Write a Short Description
8. Edit Your Article
9. Compose a Signature for the End of the Article
10. Format Your Article
11. Submit Your Article to Article Directories

50 Free Article Submission Websites
www.articledashboard.com
www.allmerchants.com
www.bharatbhasha.com
www.selfseo.com
www.searchwarp.com
www.articlealley.com
www.marketing-seek.com
www.workoninternet.com
www.articleblast.com
www.articledepot.co.uk
www.articlesphere.com
www.articleworld.net
www.free-articles-zone.com
www.expertarticles.com
www.businesshighlight.org
www.amazines.com
www.articleson.com
www.itmanagersjournal.com
www.webpronews.com
www.webknowhow.net
www.thewhir.com
www.marketingsource.com
www.buzzle.com
www.members.ezinearticles.com
www.isnare.com
www.goarticles.com
www.articleclick.com
www.threadwatch.org
www.qarchive.org
www.articlecity.com
www.articlebiz.com
www.webmasterbrain.com
www.devpointer.net
www.members.article99.com

Continue…
www.articlemarketer.com
www.seoarticles4u.com
www.workathomearticles.net
www.morganarticlearchive.com
www.articlebin.com
www.article-content-king.com
www.articlesbeyondbetter.com
www.click-partners.com
www.contentdesk.com
www.articlegeek.com
www.a1articles.com
www.valuablecontent.com
www.media13.com
www.submityournewarticle.com
www.reprintedarticles.com
www.article-spot.com

BLOGS
A blog can help you stay in touch with others, receive feedback from clients, build online reputation and awareness of your business.
Polled 2,210 people , found that the increase in blog readership from 2004 to 2008 was 300 percent; 47 percent of online consumers now read blogs. our new releases.
Blog are more trustworthy than a social network like Facebook, the study found; 25 percent said they trust blog ads, with 19 percent trusting social network ads.
Source: http://www.nytimes.com/2008/12/22/business/22drill.html?

Three Blog-Related Considerations
Blogs require an ongoing investment. (In Terms Of Men Power)
Blogs can take time to have an impact on purchasing and search optimization. (Time Constraint)
Blogs require transparency. (Ready to face people)

Five Marketing Reasons to Use Blogs
Provide information across a wide range . This can help customers at different points in the purchase cycle, including post-purchase support .
Depending on your company and employee expertise, you may be able to utilize non marketing staff to author a blog, such as product developers, merchandisers, and customer service personnel who have offering-related expertise.
Aid search optimization with additional content and internal and external linking.
Enhance content offering, including photo galleries, videos, to help customers better visualize how they would use your products.
Enable interaction through comments. This input can help both your firm and customers.

Top 50 Free Blog Directories
www.bloglines.com
www.boingboing.net
www.technorati.com
www.answers.com
www.blogcatalog.com
www.blogpulse.com
www.globeofblogs.com
www.blogdigger.com
www.blogflux.com
www.portal.eatonweb.com
www.bloghop.com
www.lsblogs.com
www.bloggernity.com
www.anse.de
www.2rss.com
www.plazoo.com
www.blogtoplist.com
www.bloginspace.com
www.bloggernow.com
www.sarthak.net
www.blogbib.com
www.blogadr.com
www.feedboy.com
www.blogarama.com
www.topblogarea.com
www.blogrankings.com

Continue….
www.blog-directory.org
www.redtram.com
www.blogs.com
www.blog-collector.com
www.blogoriffic.com
www.search4blogs.com
www.theblogresource.com
www.blogsrating.com
www.blog-search.com
www.weblogalot.com
www.blogdir.com
www.bloggapedia.com
www.blogintro.com
www.bloglisting.com
www.hirank.com
www.blloggs.com
www.blogion.com
www.today.com
www.blogville.us
www.blogfinds.com
www.ham-blogs.net
www.blogbunch.com
www.addyourblog.com
www.readablog.com

Blogs : Pros
To promote your products and services.
Blogging will help develop stronger relationships and loyalty with your clients by providing useful information on regular basis.
Search engines scan them on daily basis. This means you are reaching a far larger public than you expect
By enabling comments to your blog, you’ll have a free opportunity to get feedback and see how the readers react to your products, prices, etc.
A professional blog will help in presenting your organization as a trustworthy and experienced one.

Blogs : Cons
It’s difficult to find quality blogs.
For business blogs it’s also difficult to find the right blogger who can write comprehensible text that appeal to the public and call to action.
Blogs are easy to start and hard to maintain.
Writing is a time-consuming task.
If you don’t update your blog, your organization might lose reputation.
Hire a professional writer to blog for your organization.

Thank You