AIESEC Canada Market Qualified Data

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AIESEC Canada Market Qualified Leads Data

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AIESEC Canada Market Qualified Data

  1. 1. What do our MQLs tell us? Free Powerpoint Templates Page 1
  2. 2. When they want to leave Jan to Apr May to Aug Sept to Dec Next Year Free Powerpoint Templates Page 2
  3. 3. What they study 400 350 300 250 200 150 100 50 0 Free Powerpoint Templates Page 3
  4. 4. Where they want to go 600 500 400 300 200 100 0 Africa Asia Eastern Europe Middle East Free Powerpoint Templates Western Europe South America Page 4
  5. 5. The GCDP Issues they want 400 350 300 250 200 150 100 50 0 Free Powerpoint Templates Page 5
  6. 6. The GIP Work Fields they want 400 350 300 250 200 150 100 50 0 Teaching Marketing Free Powerpoint Templates IT Engineering Page 6
  7. 7. What they want from us Professional Development Personal Development Global Experience Societal Impact Free Powerpoint Templates Page 7
  8. 8. How long they want to leave for 700 600 500 400 300 200 100 0 2-4 Months 4-6 6-8 8-10 Months Months Months Free Powerpoint Templates 10-12 Months 1+ Year Page 8
  9. 9. Conclusions Our leads want professional development and global experiences Business students are our biggest market Marketing has 300+ MQLs interested Entrepreneurship has 330+ MQLs Free Powerpoint Page 9 interested Templates
  10. 10. Conclusions Need to set expectations on destination Western Europe is more desirable location, but no internships there GIP Teaching has HUGE potential Biggest GIP interested Only 8 Education students signed up (haven’t tapped into that market yet!) Free Powerpoint Templates Page 10
  11. 11. Conclusions People want short term internships and want to leave during the summer Duh....they’re students Free Powerpoint Templates Page 11
  12. 12. What we need to do 1. Promote more to Education students 2. Figure out how to promote the Professional Development aspect of GCDPs 3. Sell both GIP Marketing and GCDP Entrepreneurship to business students 4. Focus on Eastern Europe and Asia Powerpoint Templates as destinations Free Page 12

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