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Bird Nest Generation - what does the Beijing Olympic tell us about Chinese youth consumers?

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A deep dive into the Chinese youth during the Beijing Olympic to find implications for brands and marketing.

Published in: Business, Sports
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Transcript of "Bird Nest Generation - what does the Beijing Olympic tell us about Chinese youth consumers?"

  1. 9. Contact us: [email_address] [email_address] Click on pictures ( in slideshow mode ) to read the articles (or visit www.chinayouthology.com/blog ) Chinese ‘busy and poor’ youth: what does it mean? ‘ why do they camp in Apple’s store: fandom of the brand? A snapshot of youth vintage party
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