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The Chinese consumer = Global Consumer

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Mainland Chinese consumers are different from the rest of us – they speak Mandarin and Cantonese. Otherwise, the Chinese consumer is a global consumer. Watch the video for evidence that staying true …

Mainland Chinese consumers are different from the rest of us – they speak Mandarin and Cantonese. Otherwise, the Chinese consumer is a global consumer. Watch the video for evidence that staying true to yourself is the best way to succeed in China.


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  • 1. THERE IS ONLY the global consumer. ONE KIND OF 
 CHINESE CONSUMER:
  • 2. “嘿嘿, NYC ~” 
 #FOREIGNLOVE In the ‘80s, China opened its doors to the West, ushering in an era of utter intoxication and obsession.
  • 3. Over thirty years later, we see a Chinese consumer more “ ” than…
 
 well… Westerners themselves.
  • 4. SO BEFORE SWITCHINGYOUR BUSINESS MODELTO A 
 “ 
 OR LOTS OF …
RED SEE HOWTHE PIONEERS CRACKEDTHE SYSTEM:
  • 5. KFC’s commercials in China not only mirror those back home…
 They even re-introduce KFC as a quasi Chinese creation that adheres to Western norms…
  • 6. “In Beijing, a grande latte goes for about $4.80—or a dollar more than what it costs in the United States…” 
 -The Atlantic, September 2013 ! “Starbucks appeals to younger generations who fantasize about Western coffee culture as a symbol of modern lifestyle… the “Starbucks Experience” makes them feel cool and trendy…”
 -Forbes, 2012 So, build an ecosystem that is authentically YOU.
  • 7. “Zara is a global company that doesn’t act locally… in 2013, China surpassed France to become its second-largest in terms of the number of stores (142).” 
 -Bloomberg Businessweek, November 2013
  • 8. “(The EHS Academy) training is fundamental to GE's success…it allows us to form long- term, strategic relationships with local suppliers, enabling them to make a bigger contribution to GE's business growth in China…”
 - Lucent Lu, Sourcing Leader, NBC Universal, China “For GE, supporting the same environment, health, & safety (EHS) standards of its Chinese suppliers is critical to upholding the company's reputation.”
 -GE Citizenship
  • 9. As Chinese consumers continue to embrace the West, 
 Chinese companies have no choice but to follow suit… …plastering their ads with foreign faces.
  • 10. SO REMEMBER,
 CHINESE LIKEYOU FOR YOU, 
 NOTYOUR SINO-FIED SELF. No more compromises. If you build it, they will come. We promise.