Driving Display Ad ROI in China with
Focused Portals
Maximizing Ad Budget
with Focused Portals
What is a
Focused
Portal?
An information-rich,
interactive website with
advertising that focuses
on a specific topic, whos...
A very popular tech / electronics focused portal
in China, Pconline draws millions of page views
a day from people looking...
Page Rank (Google): 7	
  
Page Rank (Baidu): 7	
  
IP(per day): 630,000	
  
Page Views (per day): 3,213,000	
  
Registered...
A look at Pconline’s Home Page
Advertising opportunities on PConline
and other focused portals
1. Target your ads and audience by segment
Your brand name can be listed on the right side of
the homepage.
With your product listed on pconline.com.cn…
Then you will see all the HTC products listed
here, it goes on for 3 pages.
For example, this is Samsung’s brand page on Pconline.com.cn.
2. Your own brand page
Samsung’s brand page
Ads on the front page.
3. Many different spots to place an add,
at different tiers of pricing.
Ads on categories homepages.
Ads on a product page.
Ads on article pages.
4. A variety of Content Marketing opportunities
(News, articles, reviews, recommendations, and
videos)
16
Content marketing opportunities.
Content marketing opportunities.
18
Content marketing opportunities.
Content marketing opportunities.
5. Social Media sharing opportunities.
Every product page has a button on the right to share the content on
popular China ...
Focused portals offer you product pages that allow
buyers to click through and buy your product.
1. Focused Chinese portals are the best place for
your display ads.

2. A good focused portal has lots of information
and ...
Have Feedback or Questions?
Add us on WeChat!
Click here to learn How To
Follow Us on WeChat
• Get the latest from CDR
• S...
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Maximizing Ad Budget with Focused Portals

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Many western companies are unaware of the best platform for allocating online budget to - the focused portal. In this presentation, we introduce PConline.com, a prime example of a focused portal.

Published in: Internet, Business, Technology
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Maximizing Ad Budget with Focused Portals

  1. 1. Driving Display Ad ROI in China with Focused Portals Maximizing Ad Budget with Focused Portals
  2. 2. What is a Focused Portal? An information-rich, interactive website with advertising that focuses on a specific topic, whose visitors have a high probability of being interested in your product or service.
  3. 3. A very popular tech / electronics focused portal in China, Pconline draws millions of page views a day from people looking for reliable news, reviews, product recommendations, and more.
  4. 4. Page Rank (Google): 7   Page Rank (Baidu): 7   IP(per day): 630,000   Page Views (per day): 3,213,000   Registered Users: 22 million   Active users: 12 million The numbers prove that PConline is at the center of China’s conversation about computers and computer components.
  5. 5. A look at Pconline’s Home Page
  6. 6. Advertising opportunities on PConline and other focused portals 1. Target your ads and audience by segment
  7. 7. Your brand name can be listed on the right side of the homepage. With your product listed on pconline.com.cn…
  8. 8. Then you will see all the HTC products listed here, it goes on for 3 pages.
  9. 9. For example, this is Samsung’s brand page on Pconline.com.cn. 2. Your own brand page
  10. 10. Samsung’s brand page
  11. 11. Ads on the front page. 3. Many different spots to place an add, at different tiers of pricing.
  12. 12. Ads on categories homepages.
  13. 13. Ads on a product page.
  14. 14. Ads on article pages.
  15. 15. 4. A variety of Content Marketing opportunities (News, articles, reviews, recommendations, and videos)
  16. 16. 16 Content marketing opportunities.
  17. 17. Content marketing opportunities.
  18. 18. 18 Content marketing opportunities.
  19. 19. Content marketing opportunities.
  20. 20. 5. Social Media sharing opportunities. Every product page has a button on the right to share the content on popular China social media platforms.
  21. 21. Focused portals offer you product pages that allow buyers to click through and buy your product.
  22. 22. 1. Focused Chinese portals are the best place for your display ads.
 2. A good focused portal has lots of information and traffic.
 3.Display ad budget will also provide you with opportunities to do content and social media marketing within the site. Takeaways:
  23. 23. Have Feedback or Questions? Add us on WeChat! Click here to learn How To Follow Us on WeChat • Get the latest from CDR • Send messages & get quick answers, anonymously. • Be on the inside of China’s biggest social trend.

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