Exclusive Travel Options in China Presented by Albert Ng World Travel Mart (WTM) November 12th 2008 Experience China Differently…

KEY MESSAGES Majority of China world class sites are rarely visited by tourists Tourism in China dominated by mass tourism. However, exclusive options are emerging as government tourism planning begins to differentiate markets The Private Sector is slowly embracing exclusive and luxury markets, with some initial success, though many challenges remain Experience China Differently!

Majority of China world class sites are rarely visited by tourists

Tourism in China dominated by mass tourism. However, exclusive options are emerging as government tourism planning begins to differentiate markets

The Private Sector is slowly embracing exclusive and luxury markets, with some initial success, though many challenges remain

THE KNOWN CHINA

85% OF FOREIGN TRAVELLERS’ NIGHTS ARE SPENT IN 20% OF CHINA’S LAND MASS * Guilin is located in Guangxi province; Chongqing is the departure point for Yangtze River Cruises; and Xian’s famed Terracotta warriors are in Shaanxi Province Source: China Statistics Yearbook, Jan – Dec 2005 Coastal and heavily tourist-frequented provinces / municipals Sichuan Heilongjiang Jilin Liaoning Hebei Shan- dong Fujian Jiangxi Anhui Hubei Hunan Guangdong Guangxi Shanghai Henan Shanxi Hainan Inner Mongolia Shaanxi Ningxia Gansu Qinghai Guizhou Yunnan Tibet Xinjiang Jiang- su Zhe- jiang Tianjin Beijing Taiwan Chongqing

NO WONDER THESE ARE COMMON SCENARIOS IN CHINA… The Great Wall The Forbidden City

THE REST OF CHINA – AND ITS WORLD-CLASS SITES Provinces with less tourism Sichuan Heilongjiang Jilin Liaoning Hebei Shan- dong Fujian Jiangxi Anhui Hubei Hunan Guangdong Guang- xi Shanghai Henan Shanxi Hainan Inner Mongolia Shaanxi Ningxia Gansu Qinghai Guizhou Yunnan Tibet Xinjiang Jiang- su Zhe- jiang Tianjin Beijing Taiwan Chongqing Source of the world’s greatest rivers (Mekong, Ganges, Irrawaddy, Yellow, Yangtze) The world’s greatest bio-diversity of plant species Himalayan and the Pamir ranges Matriarchal clans and ethnic hill tribe The Silk Road Desert trekking in the footsteps of Genghis Khan Reliving the scholar-gentry life in China’s cities of canals Legacies of Religion: Tibetan Buddhism and Islam NOT EXHAUSTIVE

OVER 95% OF MARKET IS DOMINATED BY MASS TOURISM Low High Backpacker Photo-taker Exclusive luxurer Infrastructure required Spending level and service level required Low High Dominant Segment Wealthy Adventurer

EXCLUSIVE OPTIONS BEGINNING TO EMERGE WITH GOV’T EFFORTS – PROVINICIAL LEVEL Source: Yunnan University, Institute of Ecology Segments Government effort Core protected areas Buffer area to protected area Peripheral area to protected area Economic centers Agricultural area A B C D E B C C E C D E Clear and precise definition of what infrastructure is allowed in each geographic segment Clear regulation of what tourism activities are allowed in each geographic segment Precise business regulation and approval process A A B B C D A E A A E E E A ILLUSTRATIVE

Clear and precise definition of what infrastructure is allowed in each geographic segment

Clear regulation of what tourism activities are allowed in each geographic segment

Precise business regulation and approval process

… SITES ARE ALSO REPLICATING THIS EFFORT Private access to Chunghua Palace 乾隆花园 Evening Gala Dinner at Tai Temple Research studies at Qianlong Garden

EMERGING SUCCESSES IN PRIVATE SECTOR - HOTELS The Banyan Tree Group (Yunnan and Hainan Island) Restored hotels in Shanghai

EMERGING SUCCESSES IN PRIVATE SECTOR - SITES Wuzhen – Venice of the East Longsheng – Li’an Lodge Terraced ricefields Crosswater Lodge (Guangdong Province) Revitalizing sites in Guangxi and Hangzhou

LUXURY CAMP OPERATED BY WILDCHINA – YUSHU An important Horse Festival in the Amdo region Untouched, unspoiled & breathtaking hiking Devotions of people – the sacred Lama Dance A new living standard – luxury base camp

An important Horse Festival in the Amdo region

Untouched, unspoiled & breathtaking hiking

Devotions of people – the sacred Lama Dance

A new living standard – luxury base camp

HIKING ON THE WILD WALL An easy, short hike on the Wild Wall and valleys surrounding the wall Picnic lunch at a farm-house, with catered lunch, and portable toilets Back-up routes for guests less inclined to hike

An easy, short hike on the Wild Wall and valleys surrounding the wall

Picnic lunch at a farm-house, with catered lunch, and portable toilets

Back-up routes for guests less inclined to hike

A journey across history and time – exploring Cave Art along the Silk Road Exploring Hidden tribes – Discovering ethnic communities along China ’ s border Ancient Tea and Horse Caravan Trail Discovering China ’ s Living Heritage – Exploring the ancient villages of Huangshan and Huizhou A sacred Buddhist Land – Exploring the Cradle of Tibetan Buddhist Renaissance Hiking and Wilderness Catholic Tibetan church hike Western Sichuan – On the Doorsteps of Tibet Trekking Mount Gongga – King of Sichuan Mountains On the Path of Pilgrims – Mount Kailash Treks UNIQUE EXPERIENCES ACROSS CHINA SAMPLE WILDCHINA PROGRAMS Cultural Wildlife and nature Birding in Northwest Yunnan – Mt. Gaoligong Embracing the Wildlife of Wulingyuan Nature Reserve In search of Wild Pandas Journeying China ’ s Turkestan

A journey across history and time – exploring Cave Art along the Silk Road

Exploring Hidden tribes – Discovering ethnic communities along China ’ s border

Ancient Tea and Horse Caravan Trail

Discovering China ’ s Living Heritage – Exploring the ancient villages of Huangshan and Huizhou

A sacred Buddhist Land – Exploring the Cradle of Tibetan Buddhist Renaissance

Catholic Tibetan church hike

Western Sichuan – On the Doorsteps of Tibet

Trekking Mount Gongga – King of Sichuan Mountains

On the Path of Pilgrims – Mount Kailash Treks

Birding in Northwest Yunnan – Mt. Gaoligong

Embracing the Wildlife of Wulingyuan Nature Reserve

In search of Wild Pandas

Journeying China ’ s Turkestan

KEY MESSAGES Majority of China world class sites are rarely visited by tourists Tourism in China dominated by mass tourism. However, exclusive options are emerging as government tourism planning begins to differentiate markets The Private Sector is slowly embracing exclusive and luxury markets, with some initial success, though many challenges remain Experience China Differently!

Majority of China world class sites are rarely visited by tourists

Tourism in China dominated by mass tourism. However, exclusive options are emerging as government tourism planning begins to differentiate markets

The Private Sector is slowly embracing exclusive and luxury markets, with some initial success, though many challenges remain

FOR MORE INFORMATION, PLEASE VISIT US AT WWW.WILDCHINA.COM OR CONTACT US AT [email_address]

OUR TRAVEL PHILOSOPHY – INSPIRE CLIENTS THROUGH UNIQUE AND MEANINGFUL EXPERIENCES 1. Unique experiences 2. Community interaction 4. Events and adventures 3. Expert guides 5. Sustainable tourism 6. Attention to detail The road less traveled; Off-the-beaten path Innovative, themed programs Home-stays, NGO, school exchanges, community involvement Active experiences such as treasure hunts, role-playing, and Wild Races Offer in-depth commentary and analysis Adhere to responsible travel practices Highest service standards even in China’s remote regions

The road less traveled; Off-the-beaten path

Innovative, themed programs

Home-stays, NGO, school exchanges, community involvement

Active experiences such as treasure hunts, role-playing, and Wild Races

Offer in-depth commentary and analysis

Adhere to responsible travel practices

Highest service standards even in China’s remote regions

YUNNAN RICH AND DISTINCTIVE TOURISM RESOURCES Other views Flora and fauna Lakes and rivers Social and Art History Religion Distinctive culture Spectacular nature Land topography Ethnic people High-altitude lakes: Bita, Napa, Qianhu Three major rivers: Jinsha, Nujiang, Lancang Water falls Glaciers Underground hot springs Precious animal species: Snub-nose monkey, black-neck crane Numerous plant types varying with altitudes 20 ethnic groups accounting for >50% of total population: Naxi, Bai, Nu, Lisu, Tibet, etc. Festivals Local traditional lifestyle Art and crafts Music and dance 3 major religions: Buddhism, Christianity, and Islam >30 temples and monasteries Ancient cities: Dali, Lijiang, Weishan >50 other historical sites Source: Interviews Snow mountains: Meili, Haba, Baima, Yulong, Cangshan Gorges and canyons: Tiger Leaping Gorge, Nujiang Canyon Alpine grass meadow: Zhongdian, Huadian Ba

High-altitude lakes: Bita, Napa, Qianhu

Three major rivers: Jinsha, Nujiang, Lancang

Water falls

Glaciers

Underground hot springs

Precious animal species: Snub-nose monkey, black-neck crane

Numerous plant types varying with altitudes

20 ethnic groups accounting for >50% of total population: Naxi, Bai, Nu, Lisu, Tibet, etc.

Festivals

Local traditional lifestyle

Art and crafts

Music and dance

3 major religions: Buddhism, Christianity, and Islam

>30 temples and monasteries

Ancient cities: Dali, Lijiang, Weishan

>50 other historical sites

Snow mountains: Meili, Haba, Baima, Yulong, Cangshan

Gorges and canyons: Tiger Leaping Gorge, Nujiang Canyon

Alpine grass meadow: Zhongdian, Huadian Ba

1-DAY SAMPLE PROGRAM - EASY HIKE ON THE WILD WALL