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Exclusive Travel Options in China Presented by Albert Ng World Travel Mart (WTM) November 12th 2008 Experience China Diffe...
KEY MESSAGES <ul><li>Majority of China world class sites are rarely visited by tourists  </li></ul><ul><li>Tourism in Chin...
THE KNOWN CHINA
85% OF FOREIGN TRAVELLERS’ NIGHTS ARE SPENT IN 20% OF CHINA’S LAND MASS * Guilin is located in Guangxi province; Chongqing...
NO WONDER THESE ARE COMMON SCENARIOS IN CHINA…  The Great Wall The Forbidden City
THE REST OF CHINA – AND ITS WORLD-CLASS SITES  Provinces with less tourism Sichuan Heilongjiang Jilin Liaoning Hebei Shan-...
OVER 95% OF MARKET IS DOMINATED BY  MASS TOURISM Low High Backpacker Photo-taker Exclusive luxurer Infrastructure required...
EXCLUSIVE OPTIONS BEGINNING TO EMERGE WITH GOV’T EFFORTS – PROVINICIAL LEVEL Source: Yunnan University, Institute of Ecolo...
…  SITES ARE ALSO REPLICATING THIS EFFORT Private access to Chunghua Palace 乾隆花园 Evening Gala Dinner at Tai Temple Researc...
EMERGING SUCCESSES IN PRIVATE SECTOR - HOTELS The Banyan Tree Group (Yunnan and Hainan Island) Restored hotels in Shanghai
EMERGING SUCCESSES IN PRIVATE SECTOR - SITES Wuzhen – Venice of the East Longsheng – Li’an Lodge Terraced ricefields  Cros...
LUXURY CAMP OPERATED BY WILDCHINA – YUSHU  <ul><li>An important Horse Festival in the Amdo region </li></ul><ul><li>Untouc...
HIKING ON THE WILD WALL <ul><li>An easy, short hike on the Wild Wall and valleys surrounding the wall </li></ul><ul><li>Pi...
<ul><li>A journey across history and time  –  exploring Cave Art along the Silk Road </li></ul><ul><li>Exploring Hidden tr...
KEY MESSAGES <ul><li>Majority of China world class sites are rarely visited by tourists  </li></ul><ul><li>Tourism in Chin...
FOR MORE INFORMATION, PLEASE VISIT US AT  WWW.WILDCHINA.COM  OR CONTACT US AT  [email_address]
OUR TRAVEL PHILOSOPHY – INSPIRE CLIENTS THROUGH UNIQUE AND MEANINGFUL EXPERIENCES 1. Unique experiences 2. Community inter...
YUNNAN RICH AND DISTINCTIVE TOURISM RESOURCES Other views Flora and fauna Lakes and rivers Social and Art History Religion...
1-DAY SAMPLE PROGRAM - EASY HIKE ON THE WILD WALL
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WTM-ChinaContact 2008 Presentation

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  • Transcript of "WTM-ChinaContact 2008 Presentation"

    1. 1. Exclusive Travel Options in China Presented by Albert Ng World Travel Mart (WTM) November 12th 2008 Experience China Differently…
    2. 2. KEY MESSAGES <ul><li>Majority of China world class sites are rarely visited by tourists </li></ul><ul><li>Tourism in China dominated by mass tourism. However, exclusive options are emerging as government tourism planning begins to differentiate markets </li></ul><ul><li>The Private Sector is slowly embracing exclusive and luxury markets, with some initial success, though many challenges remain </li></ul>Experience China Differently!
    3. 3. THE KNOWN CHINA
    4. 4. 85% OF FOREIGN TRAVELLERS’ NIGHTS ARE SPENT IN 20% OF CHINA’S LAND MASS * Guilin is located in Guangxi province; Chongqing is the departure point for Yangtze River Cruises; and Xian’s famed Terracotta warriors are in Shaanxi Province Source: China Statistics Yearbook, Jan – Dec 2005 Coastal and heavily tourist-frequented provinces / municipals Sichuan Heilongjiang Jilin Liaoning Hebei Shan- dong Fujian Jiangxi Anhui Hubei Hunan Guangdong Guangxi Shanghai Henan Shanxi Hainan Inner Mongolia Shaanxi Ningxia Gansu Qinghai Guizhou Yunnan Tibet Xinjiang Jiang- su Zhe- jiang Tianjin Beijing Taiwan Chongqing
    5. 5. NO WONDER THESE ARE COMMON SCENARIOS IN CHINA… The Great Wall The Forbidden City
    6. 6. THE REST OF CHINA – AND ITS WORLD-CLASS SITES Provinces with less tourism Sichuan Heilongjiang Jilin Liaoning Hebei Shan- dong Fujian Jiangxi Anhui Hubei Hunan Guangdong Guang- xi Shanghai Henan Shanxi Hainan Inner Mongolia Shaanxi Ningxia Gansu Qinghai Guizhou Yunnan Tibet Xinjiang Jiang- su Zhe- jiang Tianjin Beijing Taiwan Chongqing Source of the world’s greatest rivers (Mekong, Ganges, Irrawaddy, Yellow, Yangtze) The world’s greatest bio-diversity of plant species Himalayan and the Pamir ranges Matriarchal clans and ethnic hill tribe The Silk Road Desert trekking in the footsteps of Genghis Khan Reliving the scholar-gentry life in China’s cities of canals Legacies of Religion: Tibetan Buddhism and Islam NOT EXHAUSTIVE
    7. 7. OVER 95% OF MARKET IS DOMINATED BY MASS TOURISM Low High Backpacker Photo-taker Exclusive luxurer Infrastructure required Spending level and service level required Low High Dominant Segment Wealthy Adventurer
    8. 8. EXCLUSIVE OPTIONS BEGINNING TO EMERGE WITH GOV’T EFFORTS – PROVINICIAL LEVEL Source: Yunnan University, Institute of Ecology Segments Government effort Core protected areas Buffer area to protected area Peripheral area to protected area Economic centers Agricultural area A B C D E B C C E C D E <ul><ul><li>Clear and precise definition of what infrastructure is allowed in each geographic segment </li></ul></ul><ul><ul><li>Clear regulation of what tourism activities are allowed in each geographic segment </li></ul></ul><ul><ul><li>Precise business regulation and approval process </li></ul></ul>A A B B C D A E A A E E E A ILLUSTRATIVE
    9. 9. … SITES ARE ALSO REPLICATING THIS EFFORT Private access to Chunghua Palace 乾隆花园 Evening Gala Dinner at Tai Temple Research studies at Qianlong Garden
    10. 10. EMERGING SUCCESSES IN PRIVATE SECTOR - HOTELS The Banyan Tree Group (Yunnan and Hainan Island) Restored hotels in Shanghai
    11. 11. EMERGING SUCCESSES IN PRIVATE SECTOR - SITES Wuzhen – Venice of the East Longsheng – Li’an Lodge Terraced ricefields Crosswater Lodge (Guangdong Province) Revitalizing sites in Guangxi and Hangzhou
    12. 12. LUXURY CAMP OPERATED BY WILDCHINA – YUSHU <ul><li>An important Horse Festival in the Amdo region </li></ul><ul><li>Untouched, unspoiled & breathtaking hiking </li></ul><ul><li>Devotions of people – the sacred Lama Dance </li></ul><ul><li>A new living standard – luxury base camp </li></ul>
    13. 13. HIKING ON THE WILD WALL <ul><li>An easy, short hike on the Wild Wall and valleys surrounding the wall </li></ul><ul><li>Picnic lunch at a farm-house, with catered lunch, and portable toilets </li></ul><ul><li>Back-up routes for guests less inclined to hike </li></ul>
    14. 14. <ul><li>A journey across history and time – exploring Cave Art along the Silk Road </li></ul><ul><li>Exploring Hidden tribes – Discovering ethnic communities along China ’ s border </li></ul><ul><li>Ancient Tea and Horse Caravan Trail </li></ul><ul><li>Discovering China ’ s Living Heritage – Exploring the ancient villages of Huangshan and Huizhou </li></ul><ul><li>A sacred Buddhist Land – Exploring the Cradle of Tibetan Buddhist Renaissance </li></ul>Hiking and Wilderness <ul><li>Catholic Tibetan church hike </li></ul><ul><li>Western Sichuan – On the Doorsteps of Tibet </li></ul><ul><li>Trekking Mount Gongga – King of Sichuan Mountains </li></ul><ul><li>On the Path of Pilgrims – Mount Kailash Treks </li></ul>UNIQUE EXPERIENCES ACROSS CHINA SAMPLE WILDCHINA PROGRAMS Cultural Wildlife and nature <ul><li>Birding in Northwest Yunnan – Mt. Gaoligong </li></ul><ul><li>Embracing the Wildlife of Wulingyuan Nature Reserve </li></ul><ul><li>In search of Wild Pandas </li></ul><ul><li>Journeying China ’ s Turkestan </li></ul>
    15. 15. KEY MESSAGES <ul><li>Majority of China world class sites are rarely visited by tourists </li></ul><ul><li>Tourism in China dominated by mass tourism. However, exclusive options are emerging as government tourism planning begins to differentiate markets </li></ul><ul><li>The Private Sector is slowly embracing exclusive and luxury markets, with some initial success, though many challenges remain </li></ul>Experience China Differently!
    16. 16. FOR MORE INFORMATION, PLEASE VISIT US AT WWW.WILDCHINA.COM OR CONTACT US AT [email_address]
    17. 17. OUR TRAVEL PHILOSOPHY – INSPIRE CLIENTS THROUGH UNIQUE AND MEANINGFUL EXPERIENCES 1. Unique experiences 2. Community interaction 4. Events and adventures 3. Expert guides 5. Sustainable tourism 6. Attention to detail <ul><li>The road less traveled; Off-the-beaten path </li></ul><ul><li>Innovative, themed programs </li></ul><ul><li>Home-stays, NGO, school exchanges, community involvement </li></ul><ul><li>Active experiences such as treasure hunts, role-playing, and Wild Races </li></ul><ul><li>Offer in-depth commentary and analysis </li></ul><ul><li>Adhere to responsible travel practices </li></ul><ul><li>Highest service standards even in China’s remote regions </li></ul>
    18. 18. YUNNAN RICH AND DISTINCTIVE TOURISM RESOURCES Other views Flora and fauna Lakes and rivers Social and Art History Religion Distinctive culture Spectacular nature Land topography Ethnic people <ul><ul><li>High-altitude lakes: Bita, Napa, Qianhu </li></ul></ul><ul><ul><li>Three major rivers: Jinsha, Nujiang, Lancang </li></ul></ul><ul><ul><li>Water falls </li></ul></ul><ul><ul><li>Glaciers </li></ul></ul><ul><ul><li>Underground hot springs </li></ul></ul><ul><ul><li>Precious animal species: Snub-nose monkey, black-neck crane </li></ul></ul><ul><ul><li>Numerous plant types varying with altitudes </li></ul></ul><ul><ul><li>20 ethnic groups accounting for >50% of total population: Naxi, Bai, Nu, Lisu, Tibet, etc. </li></ul></ul><ul><ul><li>Festivals </li></ul></ul><ul><ul><li>Local traditional lifestyle </li></ul></ul><ul><ul><li>Art and crafts </li></ul></ul><ul><ul><li>Music and dance </li></ul></ul><ul><ul><li>3 major religions: Buddhism, Christianity, and Islam </li></ul></ul><ul><ul><li>>30 temples and monasteries </li></ul></ul><ul><ul><li>Ancient cities: Dali, Lijiang, Weishan </li></ul></ul><ul><ul><li>>50 other historical sites </li></ul></ul>Source: Interviews <ul><ul><li>Snow mountains: Meili, Haba, Baima, Yulong, Cangshan </li></ul></ul><ul><ul><li>Gorges and canyons: Tiger Leaping Gorge, Nujiang Canyon </li></ul></ul><ul><ul><li>Alpine grass meadow: Zhongdian, Huadian Ba </li></ul></ul>
    19. 19. 1-DAY SAMPLE PROGRAM - EASY HIKE ON THE WILD WALL
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