Promoting Britain in China, 2012 Games Katie Johnson International Partnerships Consultant – APMEA VisitBritain 12 th November 2008
VisitBritain Beijing Objectives <ul><li>To provide a platform for UK nations and regions </li></ul><ul><li>To build relationships </li></ul><ul><li>To increase understanding of Games-time operations </li></ul><ul><li>To promote London and Britain for investment, education, business and travel </li></ul><ul><li>To build the image and reputation of Britain in China </li></ul><ul><li>To maximise opportunities around the handover </li></ul>
VisitBritain Olympic Programme 12 th to 16 th Aug – Nations and Regions Education programme - 26 N&R reps in attendance 14 th Aug – Launch of the London 2012 Pre-Games Training Camp Guide – 110 of 204 NOCs attended – event in partnership with LOCOG, BOA and Nations & Regions 15 th Aug – Chinese travel trade and media – 190 trade & media attended event in partnership with Visit London and Nations & Regions 19 th Aug – HK business trade & tourism event – 45+ key business and trade contacts – event in partnership with UKTI 23 rd Aug – UK ‘Be a part of it’ – PM’s ‘eve of handover’ speech, 650+ VIPs – joint Public Diplomacy partner event (VB, FCO, UKTI, BC) 9 th to 24 th Aug - London House partnership – Support for 2 week events programme with London partners including handover Training Camp guide launch Travel Trade event
VisitBritain Paralympic Programme 13 th to 18 th Aug – Nations and Regions Education programme - 13 N&R reps in attendance 15 th Sept – Launch of the London 2012 Pre-Games Training Camp Guide – 280 guests in total from IPC, NPCs, IFs – event in partnership with LOCOG, BPA and Nations & Regions 16 th Sept – London/Britain media event – 58 accredited international & UK media attended 16 th Sept – Welcome to London / Welcome to Britain event – 79 guests from IPC, BPA & other Paralympic stakeholders in attendance 17 th Sept – LDA partnership – London/Britain events in partnership with LDA – support for Paralympic handover event Training camp guide launch Media event
VisitBritain China Review <ul><li>Review will recommend way forward for China from 2009 to 2012 </li></ul><ul><li>Seeking inputs from experts (e.g. UK travel industry, strategic partners) </li></ul><ul><li>Final report in March 2009 </li></ul><ul><li>Describe size & shape of China opportunity </li></ul><ul><li>Recommend 2009-2012 marketing strategy </li></ul><ul><li>Recommend most effective VisitBritain operational structure to deliver strategy </li></ul>
For more information… <ul><li>Katie Johnson </li></ul><ul><li>International Partnerships Consultant - </li></ul><ul><li>Asia Pacific, Middle East & Africa </li></ul><ul><li>[email_address] </li></ul><ul><li>Tel: +44 (0)20 8563 3176 </li></ul>
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