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Visit Britain WTM-ChinaContact 12 Nov08
Visit Britain WTM-ChinaContact 12 Nov08
Visit Britain WTM-ChinaContact 12 Nov08
Visit Britain WTM-ChinaContact 12 Nov08
Visit Britain WTM-ChinaContact 12 Nov08
Visit Britain WTM-ChinaContact 12 Nov08
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Visit Britain WTM-ChinaContact 12 Nov08

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  • 1. Promoting Britain in China, 2012 Games Katie Johnson International Partnerships Consultant – APMEA VisitBritain 12 th November 2008
  • 2. VisitBritain Beijing Objectives
    • To provide a platform for UK nations and regions
    • To build relationships
    • To increase understanding of Games-time operations
    • To promote London and Britain for investment, education, business and travel
    • To build the image and reputation of Britain in China
    • To maximise opportunities around the handover
  • 3. VisitBritain Olympic Programme 12 th to 16 th Aug – Nations and Regions Education programme - 26 N&R reps in attendance 14 th Aug – Launch of the London 2012 Pre-Games Training Camp Guide – 110 of 204 NOCs attended – event in partnership with LOCOG, BOA and Nations & Regions 15 th Aug – Chinese travel trade and media – 190 trade & media attended event in partnership with Visit London and Nations & Regions 19 th Aug – HK business trade & tourism event – 45+ key business and trade contacts – event in partnership with UKTI 23 rd Aug – UK ‘Be a part of it’ – PM’s ‘eve of handover’ speech, 650+ VIPs – joint Public Diplomacy partner event (VB, FCO, UKTI, BC) 9 th to 24 th Aug - London House partnership – Support for 2 week events programme with London partners including handover Training Camp guide launch Travel Trade event
  • 4. VisitBritain Paralympic Programme 13 th to 18 th Aug – Nations and Regions Education programme - 13 N&R reps in attendance 15 th Sept – Launch of the London 2012 Pre-Games Training Camp Guide – 280 guests in total from IPC, NPCs, IFs – event in partnership with LOCOG, BPA and Nations & Regions 16 th Sept – London/Britain media event – 58 accredited international & UK media attended 16 th Sept – Welcome to London / Welcome to Britain event – 79 guests from IPC, BPA & other Paralympic stakeholders in attendance 17 th Sept – LDA partnership – London/Britain events in partnership with LDA – support for Paralympic handover event Training camp guide launch Media event
  • 5. VisitBritain China Review
    • Review will recommend way forward for China from 2009 to 2012
    • Seeking inputs from experts (e.g. UK travel industry, strategic partners)
    • Final report in March 2009
    • Describe size & shape of China opportunity
    • Recommend 2009-2012 marketing strategy
    • Recommend most effective VisitBritain operational structure to deliver strategy
  • 6. For more information…
    • Katie Johnson
    • International Partnerships Consultant -
    • Asia Pacific, Middle East & Africa
    • [email_address]
    • Tel: +44 (0)20 8563 3176

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