Matthew  Crummack
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Matthew Crummack Presentation Transcript

  • 1. Online Travel in China – a Western Perspective Matthew Crummack Expedia ® Hotels.com ® Hotwire.com TM Tripadvisor.com ® Expedia ® Corporate Travel eLong.com TM Classic Vacations ®
  • 2. Expedia: Four Major Consumer Brands
    • Broadest product offering of any travel site
    • Broad, upscale customer mix
    • Largest number of visitors per month and highest brand recognition of any online travel site
    • 7 global points of sale; #1 or #2 in every geographic market fully served
    • The hotel experts, for everyone from the browser to the power booker
    • Broad customer base, with heavy mix of drive-to customers
    • Large number of offline sales via skilled telesales reps with destination expertise
    • 31global points of sale
    • Largest brand- shielded channel to profitably sell discounted inventory
    • Solely focused on discount shoppers
    • Respect for the opaque model and how it helps meet supplier needs
    • A leading online travel service provider in China, offering a full-line of travel products
    • Serves emerging class of Chinese frequent independent travelers
    • Modern call center and web-based technology
    • Local agents in 50 major Chinese cities
  • 3. Expedia, a global business meeting local needs
    • Expedia around the world
    • Expedia is the largest online travel company in the world
    • Leading online travel agency in UK, Germany and Italy;
    • Second largest in France and China (eLong)
    • Almost 3 million people visit our sites every day
  • 4. Creating the Global Travel Marketplace A vision for consumers of travel Global Cooperation • helps our consumers • helps our supply partners Developing technology • WWTE and Air China • Localising great content
  • 5. Centralised control Fragmented US/EU China Well-developed Hotel - none Air - Travelsky Mainly electronic Physical delivery Air ticket distribution Fragmented, manual Centralised, automated Fare systems Routing P2P, Hub & spoke Mainly P2P Internet usage Adults, families Young Adults Booking method Mainly online Call center Payment method Credit Card Mainly Cash Airlines China – a developing Travel Marketplace Centralized reservation systems
  • 6.
    • Reaching the consumer
    • Online vs. offline sales
    • Payment and ticket delivery
    Selling Air Tickets in China
  • 7.
    • Rotating images – rooms, views and public areas
    • Domestic and international hotels
    • Enhanced booking / selection experience
    • Over 140 key destinations
    • Rich content and imagery
    • More room type selection
    • Expedia benefits:
      • 60,000 hotels worldwide
      • negotiated rates
    International Hotels 360 Virtual Tours Customer Experience: Better selection
  • 8. Customer Experience: Check out B4 Check in
    • eLong Virtual Hotel Tours
    • Available in 12 major Chinese cities
  • 9. Customer Experience: Sheraton Nanjing
    • Map of the hotel
    • Photos and virtual tours
  • 10. Thank you