0
Shanghai World Expo 2010
                        What will be the legacy?
    By hosting the 2010 World Expo, China - and ...
The Goal
  The Chinese Government will go to great lengths to make Expo 2010
  Shanghai China a special event that carries...
History of the Expo
•   First ‘Great Exhibition’ held in Crystal Palace, Hyde Park in 1851

•   At Expo 2000 Hanover, wher...
Notable Expo Legacies



•   1851 - Crystal Palace, London (burned in 1936)
•   1880 - Royal Exhibition Building, Melbourn...
Benefits
•   70 million expected visitors, three times more than the Hanover
    Fair in 2000.

•   186 countries and 47 i...
Expo and Global Recession

•   Cost increases with currency exchange rate

•   Many countries heavily in debt

•   USA Pav...
Long Lasting Benefits
• Beijing 2008 Olympics confirmed China’s credibility at large scale
events.
•  Contributing to impr...
Other Effects
• As with Olympics, the Expo may lead to displacement of other events and
crowding out due to higher costs.
...
Conclusion
  Shanghai is a city that already enjoys a favourable reputation for meetings and
events. The World Expo enhan...
For more information

•   info@chinacontact.org

•   UK +44 20 3239 9688 China +86 1351 1013224

•   Website: www.chinacon...
Shanghai World Expo 2010
     What will be the legacy?
            Roy Graff
           ChinaContact
IT&CM China 2009 World Expo
Upcoming SlideShare
Loading in...5
×

IT&CM China 2009 World Expo

1,015

Published on

Published in: Travel, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,015
On Slideshare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
29
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Transcript of "IT&CM China 2009 World Expo"

  1. 1. Shanghai World Expo 2010 What will be the legacy? By hosting the 2010 World Expo, China - and Shanghai - grab the global limelight in the next few years. This case study shows the size and status of the grand-scale international event and what it means for China to successfully host and stage this, as well as the branding, image and future potential of China as a MICE destination. Roy Graff ChinaContact
  2. 2. The Goal The Chinese Government will go to great lengths to make Expo 2010 Shanghai China a special event that carries on traditions and opens a new vista into the future. Our motto is: quot;Keeping in mind the next 60 years' development while preparing for the six months' Exposition.quot; We count on the continuing attention, support and participation of all the peace-loving countries.
  3. 3. History of the Expo • First ‘Great Exhibition’ held in Crystal Palace, Hyde Park in 1851 • At Expo 2000 Hanover, where countries created their own architecture, the average pavilion investment was around €13 million. • Evolution of World Fair: o Industrialization (1851–1938) o Cultural exchange (1939–1991) o Nation branding (1992–present)
  4. 4. Notable Expo Legacies • 1851 - Crystal Palace, London (burned in 1936) • 1880 - Royal Exhibition Building, Melbourne (World Heritage listed) • 1889 - Eiffel Tower, Paris • 1906 - Aquarium, Milan • 1962 - Space Needle, Seattle • 1998 - Expo buildings in Lisbon, Portugal • Many themed rides have been moved to Disneyland and Disney World.
  5. 5. Benefits • 70 million expected visitors, three times more than the Hanover Fair in 2000. • 186 countries and 47 international organizations have confirmed participation to date. • (5% of total will be foreign; in 2008, 5.26 million foreigners visited Shanghai) • Dutch pavilion at Hannover Expo 2000 research estimated the pavilion (which cost around € 35 million) generated around € 350 million of potential revenues for the Dutch economy.
  6. 6. Expo and Global Recession • Cost increases with currency exchange rate • Many countries heavily in debt • USA Pavillion update??? • Travel expenditure down
  7. 7. Long Lasting Benefits • Beijing 2008 Olympics confirmed China’s credibility at large scale events. • Contributing to improvements in service quality, communication and multi-cultural awareness. • Opportunity for more countries to engage China over six months. Mainly targeting Chinese people as consumers. • Stimulating further investment in convention venues and hotels, road improvements and transport upgrades (role model for other Chinese cities) • Giving Shanghai an edge to compensate for cost increases. • Media focus on China/Shanghai raises interest for visitors, both leisure and business. • Raising the standards of the meetings and events sector. • Awareness of global issues
  8. 8. Other Effects • As with Olympics, the Expo may lead to displacement of other events and crowding out due to higher costs. • Event of this scale interferes with normal business operations, leading to cancellation or change of regular annual events. • Growth in capacity is biased towards luxury product leading to over-capacity in this segment and under capacity in budget accommodation. • Increasing cost pushes domestic meetings to other cities (benefit to cities around Shanghai)
  9. 9. Conclusion  Shanghai is a city that already enjoys a favourable reputation for meetings and events. The World Expo enhances and augments this image.  Important to leave a number of buildings with strong legacy architecture for the future to attract more visitors after the Expo.  Chinese who are involved in Expo will be exposed to a level of execution which is not normally seen in China. Over 6 months, many employees and visitors will be involved.  Helping to meet international standards (eg. wifi, smoking, insurance)  Shanghai is learning about PR and Branding. Major cities in China need to create Convention & Tourism Bureaus to stimulate demand and offer high-standard service.  Marketing and PR still needs more improvements.
  10. 10. For more information • info@chinacontact.org • UK +44 20 3239 9688 China +86 1351 1013224 • Website: www.chinacontact.org • Network: network.chinacontact.org (Expo2010 group) • twitter.com/chinacontact • www.china-advisers-network.com • Twitter: #expo2010
  11. 11. Shanghai World Expo 2010 What will be the legacy? Roy Graff ChinaContact
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×