• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
ChinaContact Presentation
 

ChinaContact Presentation

on

  • 2,119 views

ChinaContact company introduction and service packages

ChinaContact company introduction and service packages

Statistics

Views

Total Views
2,119
Views on SlideShare
1,303
Embed Views
816

Actions

Likes
1
Downloads
20
Comments
0

2 Embeds 816

http://chinacontact.org 777
http://www.linkedin.com 39

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    ChinaContact Presentation ChinaContact Presentation Presentation Transcript

    • 中 国 旅 游 业 发 展 咨 询 有 限 公 司 Since 2005, advising and supporting… è Destinations, tourism boards & CVB’s è Tour operators, receptives & e-commerce companies è Accommodation & transport companies è Retailers, media & Entertainment è Investors, VC & PE firms
    • ”The China outbound tourism market is already impacting nearly every international destination.  Each tourism organisation and company needs to formulate a China market entry strategy and prepare the ground work now.” Roy  Graff   Managing  Director   Roy  has  been  immersed  in  Asian   business  and  culture  since  1994   and  speaks  fluent  Mandarin   Chinese.     He  launched  ChinaContact  in   2005  a9er  working  in  Shanghai   and  Beijing  for  three  years  and   focuses  his  consultancy  pracBce   on  China's  tourism  and   hospitality  sectors.  Roy  founded   China  Edge  in  2013  as  a  training   and  advisory  business  for  UK   retailers  and  hospitality   providers.   Roy  holds  a  bachelor's  degree  in   Chinese  and  Economics  from  the   School  of  Oriental  and  African   Studies(SOAS),  University  of   London.     He  has  made  his  career  in  travel  and   tourism  business  development  with   an  emphasis  on  China.  He  has  a  deep   understanding  of  China's  culture  and   business  pracBces  developed  from   academia,  public  and  private  sector   work.  He  is  an  experienced  travel   markeBng  and  distribuBon  execuBve   involved  in  e-­‐commerce,  online  travel   and  hospitality.   Roy  held  senior  business   development  posiBons  at  Gullivers   Travel  Associates  &   Octopustravel.com  (London  &  China),   Expedia  (London)  and  Travel  Leaders   Group  (New  York).   Roy  serves  pro-­‐bono  as  Director  of   Eco  and  Heritage  Tourism  at  JUCCCE,   a  China  based  NGO.  
    • Knowledge   Strategy   ImplementaBon   Services   Clients   Training and presentations to industry leaders Manual on China’s Outbound Travel Market References   Roy  gave  an  excellent  keynote  on  the   poten/al  of  China  for  the  summer   conference  of  European  Ci/es   Marke/ng  in  Zagreb  in  June  2012.   He  is  a  great  speaker,  knows  his   subject  inside-­‐out  and  is  generous   with  his  /ps  and  advice.  Member   feedback  has  been  extremely  posi/ve   and  we  will  all  want  to  hear  more   from  Roy  in  the  future.   Garry  White,  CEO  -­‐  European  CiBes   MarkeBng   “an  excellent  introduc/on  to  an   amazingly  complex  market...   relevant  to  every  sector  of  the   tourism  business...  contains  lots   of  /ps  and  prac/cal  advice  for   suppliers  and  is  wri=en  in  a   down-­‐to-­‐earth  style”     Bruce  Taylor,  BBT  Online,   Belgium  
    • Knowledge   All crucial information and strategy to prepare your business for the China market Strategy   ImplementaBon   Services   Clients   References   Market   Research     Strategic   Consulta@on   STEP  1:  Audit  company              products  and    services     STEP  4:  Strategic  target              segment  plan   STEP  2:  Industry  compeBtor                                  analysis     STEP  5:    Route  to  market                business  planning   STEP  3:  Consumer  insight  and                                  segmentaBon  
    • Knowledge   Building strong online visibility and awareness; Enabling traditional trade engagement Strategy   ImplementaBon   Services   Clients   References   Digital marketing services Chinese travel trade network entry and engagement ✓  Chinese  website  setup     ✓  Social  media  setup   ✓  SEO  on  China  landscape   ✓  Email  markeBng   ✓  eCommerce     ✓  Mobile  markeBng   ✓   Full  service  event  management     ✓   ExhibiBon  design  &  producBon     ✓   Product  launches     ✓   Press  conferences     ✓   Sales  training      
    • Ø Research  and  Data  Analysis   Ø Business  and  MarkeBng  Plans   Knowledge   Strategy   ImplementaBon   Services   Clients   References   Ø Training  and  Strategic  Adisory   Ø Travel  Trade  DistribuBon  and   RepresentaBon   Ø Public  RelaBons  via  travel  trade  and   consumer  travel  media     Ø Senior  level  negoBaBons  and  business   development  in  Greater  China   Ø Social  media  and  digital  markeBng   campaigns  
    • Destinations and Associations Operators, Hospitality, Media Online travel Event and Exhibition companies Knowledge   Strategy   ImplementaBon   Services   Clients   References  
    • What our clients say… Knowledge   Strategy   ImplementaBon   Services   Clients   References   …   delivered   excep/onal   results   within   the   assigned   /me   frame.   He   demonstrated   a   detailed  knowledge  of  the  market  and  business  condi/ons.   …   clearly   understands   the   Chinese   market   excep/onally   well   and   has   made   some   excellent   recommenda/ons   on   how   GTM   can   improve   and   develop   our   business   opera/ons  in  China.   His   fluency   in   Mandarin   (greatly   respected   by   our   Chinese   client),   his   thorough   understanding   of   Chinese   tourism   and   leisure   markets   and   his   ready   grasp   of   the   totality   of   our   project.   enabled   him   to   play   a   key   role   in   communica/ng   with   the   client   and  delivering  our  project.   Roy  has  a  deep  knowledge  covering  hotel  contrac/ng  and  distribu/on  and  overall  OTA   opera/ons.  he  has  extensive  interna/onal  experience,  having  worked  in  US,  Europe  and   China.  And  he  is  terrific  to  work  with   …  delivered  an  excellent  piece  of  strategic  analysis  on  an  e-­‐commerce  business  solu/on   for  our  business.  He  coupled  this  with  prac/cal,  commercially  focussed  solu/ons  to  help   us  implement  the  recommenda/ons.  I  was  par/cularly  impressed  with  his  ability  to   engage  and  communicate  effec/vely  with  key  members  of  the  project  team  who  are   key  to  delivering  results  from  the  web  site.  I  have  no  hesita/on  in  recommending  him.  
    • Supporters Media Partners Associates 中 国 旅 游 业 发 展 咨 Contact us Skype: ccontact88 Twitter: @chinacontact Email: info@chinacontact.org Tel: +44 20 8123 9528  Wechat: geruye www.ChinaContact.org 询 有 限 公 司