Bruce McKenzie - InterContinental Hotels

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WTM-ChinaContact Tourism Industry Forum
November 2006

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  • On-Boarding Program will further unify the company by instilling the company vision and brand values in new hires and conveying the link between their work and the overall strategy. The On-Boarding Program provides an opportunity for new team members to get up to speed quickly in a supportive environment and a significant opportunity to instil the company’s values.
  • Bruce McKenzie - InterContinental Hotels

    1. 1. World Travel Market China Contact conference - Bruce McKenzie InterContinental Hotels Group
    2. 2. China – In the News <ul><li>1.3 billion people </li></ul><ul><li>GDP growth average over 9% per annum for last 25 years </li></ul><ul><li>4th largest economy in the world </li></ul><ul><li>Foreign direct investment USD 60.3 billion in 2005 </li></ul><ul><li>Beijing Olympics 2008 </li></ul><ul><li>World Expo in Shanghai 2010 </li></ul>
    3. 3. <ul><li>180 millions inbound arrivals by 2020 – World’s number 1 destination </li></ul><ul><li>100 million outbound travelers by 2020 </li></ul><ul><li>Over 1.2 billion domestic travelers in 2005 </li></ul><ul><li>International airports grew from 6 in 1994 to 30 in 2004. </li></ul><ul><li>Over 6 million new cars in 2006. </li></ul><ul><li>30,000 kilometers of expressway, second in the world behind USA. </li></ul><ul><li>China consumed 50% of world’s concrete in 2005 </li></ul><ul><li>Macau to top Las Vegas in 2006 as world’s number one gambling destination </li></ul>China – In the News
    4. 4. <ul><li>World’s largest hotel company with approx 360,000 rooms </li></ul><ul><li>7 Brands </li></ul>InterContinental Hotels Group
    5. 5. InterContinental in China <ul><li>First Holiday Inn opened in </li></ul><ul><li>Beijing in 1984 </li></ul><ul><li>Largest international hotel company in China with 19,520 rooms </li></ul><ul><li>4 Brands </li></ul>
    6. 6. How Have We Grown <ul><li>Established corporate presence in China </li></ul><ul><li>Invested in relationships </li></ul><ul><li>Invested in infrastructure </li></ul><ul><li>Invested in people </li></ul>
    7. 7. The Future of Brands <ul><li>Evolution from 5 star to Brands </li></ul><ul><li>Budget sector booming </li></ul><ul><li>Importance of domestic market </li></ul>
    8. 8. Importance of Hardware and Software <ul><li>Market evolution </li></ul><ul><li>Pace of Change </li></ul><ul><li>War for Talent </li></ul>

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