I-MING HUANG
| INDEX


                 Product Development
MYTANDA collaborated with DBApparel
MOODY collaborated with BTicino



    ...
Product Development

MYTANDA collaborated with DBApparel
MOODY collaborated with BTicino
MYTANDA collaborated with DBApparel




Abstract

DBApparel
  DBApparel
                       LifeStyle




             ...
MYTANDA collaborated with DBApparel




 .
 .




                        $%*$+,-%(.!




       ()"##%(!                 ...
MYTANDA collaborated with DBApparel



                                                24




       CONCEPT KEYWORDS


  ...
MYTANDA collaborated with DBApparel




                                                                                  ...
Product Development

MYTANDA collaborated with DBApparel
MOODY collaborated with BTicino
MOODY collaborated with BTicino




Abstract

                                  Action- Reaction

MOODY                   ...
MOODY collaborated with BTicino




                      MOODY




                              MOODY




              ...
Brand Extension

Postabacchi proposal to Posteitaliane Group
Posta Vacanza proposal to Posteitaliane Group |
Postabacchi proposal to Posteitaliane Group




Abstract

Tabachhi


                                              Tabacch...
Postabacchi proposal to Posteitaliane Group




                          Tabacchi




                                   ...
Postabacchi proposal to Posteitaliane Group




                                              Brand Extension
Brand Extension

Postabacchi proposal to Posteitaliane Group
Posta Vacanza proposal to Posteitaliane Group |
Posta Vacanza proposal to Posteitaliane Group




Abstract




                                                “   ”




 ...
Posta Vacanza proposal to Posteitaliane Group




 Services in Posteitaliane Group
                                       ...
Posta Vacanza proposal to Posteitaliane Group



                                             Starting Point              ...
LOGO Design
Postabacchi
Posta Vacanza
MYTANDA
BTicino “Boundless- Senza Confini”
POSTABACCHI Tabacchi




Postabacchi     Tabacchi   Posta(   Tabacchi




                                               L...
POSTA VACANZA




          Posta Vacanza
              Posta       Vacanza (
                                      LOGO

...
MYTANDA




                                                                 PANTONE 1777 EC

                            ...
BTicino “Boundless- Senza Cofini” BTicino                     LOGO




        “Boundless- Senza Confini”   BTicino   2009

...
THANKS
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  • 作品集

    1. 1. I-MING HUANG
    2. 2. | INDEX Product Development MYTANDA collaborated with DBApparel MOODY collaborated with BTicino Brand Extension Postabacchi proposal to Posteitaliane Group Posta Vacanza proposal to Posteitaliane Group | LOGO Design Postabacchi Posta Vacanza MYTANDA BTicino “Boundless- Senza Confini”
    3. 3. Product Development MYTANDA collaborated with DBApparel MOODY collaborated with BTicino
    4. 4. MYTANDA collaborated with DBApparel Abstract DBApparel DBApparel LifeStyle Product Development
    5. 5. MYTANDA collaborated with DBApparel . . $%*$+,-%(.! ()"##%(! !"#$%&'! )&/+,-%(.! Main players Underwear Market in Italy in Disposal Underwear Market Consumer Purchasing behavior Product Development
    6. 6. MYTANDA collaborated with DBApparel 24 CONCEPT KEYWORDS NATURAL EXPERIENCE PURE SEDUCTION PLEASURE always on the move young & fun Easy Adaptable Product Development
    7. 7. MYTANDA collaborated with DBApparel 3##4$5&'()*#! DON’T WORRY!!! F..K !!! I have Mytanda with me.. I have my period and no change for my underpants HOW CAN I DO?!? +,-./*%&& .0'(1)2&'()*#! And NOW!!! It is your problem! I where can we wash our have with me the underpants? weekly packet of Mytanda!!! !"#$%&'()*#! Models and Color Board Packaging Models & Materials !"#$%#&'-)**'&+' !"#$%#&'(*)('&+' !"#$%#&'()(*'&+' !"#$%#&'(,)'&+' !"#$%#&'(-.'&+' 105 15 made by PLA (comes from corn): 45 30 biodegradable, recyclable, compostable disposable pack!! insulating. 30 30 1 pz week weekend the underwear is folded inside 7 pz 3 pz Bamboo Fiber Features: made by Paperboard: (comes from cellulose): biodegradable, recyclable, compostable similar to silk,smooth and soft touch,lower cost,antibacterial, 100% biodegradable, breathable, adsorbent thermo insulating, an-allergic Product Development
    8. 8. Product Development MYTANDA collaborated with DBApparel MOODY collaborated with BTicino
    9. 9. MOODY collaborated with BTicino Abstract Action- Reaction MOODY BTicino Product Development
    10. 10. MOODY collaborated with BTicino MOODY MOODY Product Development
    11. 11. Brand Extension Postabacchi proposal to Posteitaliane Group Posta Vacanza proposal to Posteitaliane Group |
    12. 12. Postabacchi proposal to Posteitaliane Group Abstract Tabachhi Tabacchi Brand Extension
    13. 13. Postabacchi proposal to Posteitaliane Group Tabacchi Tabacchi Tabacchi Brand Extension
    14. 14. Postabacchi proposal to Posteitaliane Group Brand Extension
    15. 15. Brand Extension Postabacchi proposal to Posteitaliane Group Posta Vacanza proposal to Posteitaliane Group |
    16. 16. Posta Vacanza proposal to Posteitaliane Group Abstract “ ” Brand Extension
    17. 17. Posta Vacanza proposal to Posteitaliane Group Services in Posteitaliane Group Travel Money management, Other Service saving, investment, loan Additional Service Flight ticket selling ing g -Pay and picking–up in nn uin Needs m - Ma ents de post o ce pla ce iss il ho a Financial Postal ur To uran ent ldin ling - s g Service Service - In ocum g on n ati - D eckin mod rtatio ch com spo n - Ac d tra g an okin bo Insurance Service High Margin Niche Market Posteitaiane Group market Mass Low Margin Mass Market Brand Extension
    18. 18. Posta Vacanza proposal to Posteitaliane Group Starting Point How to plan the holiday? New Holiday Experience Travel Agency How can holiday happen and to plan a holiday? “ ” TRAVEL INSURANCE TRAVEL PLANNING: Transportation, accommodation, city tour, payments…etc. HOLIDAY PLANNING TELEPHONY HOLIDAY PAYMENT INVESTMENT: Posteitaliane Group, Alitalia Airline MAIL HOLDING Leisure Industries Brand Extension
    19. 19. LOGO Design Postabacchi Posta Vacanza MYTANDA BTicino “Boundless- Senza Confini”
    20. 20. POSTABACCHI Tabacchi Postabacchi Tabacchi Posta( Tabacchi LOGO Design
    21. 21. POSTA VACANZA Posta Vacanza Posta Vacanza ( LOGO LOGO Design
    22. 22. MYTANDA PANTONE 1777 EC RGB : 255 - 127 - 150 CMYK : 0 - 64 - 21 - 0 MYTANDA my = it is mine Tanda = mutanda + panda LOGO Design
    23. 23. BTicino “Boundless- Senza Cofini” BTicino LOGO “Boundless- Senza Confini” BTicino 2009 “ ” “ ” LOGO Design
    24. 24. THANKS

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