1. Social Media for
12th June, 2010
Presentation by Ms Chimika Lungu
2. What is Focus Info Initiative
(www.focuss.info) ,coordinated by the
International Institute of Social Studies in
the Netherlands, aims to promote new
information and communication (ICT)
skills among peers in the domain of global
development research and cooperation.
3. Focus Info Objective
The objective is to improve access to
information, a fundamental human right
that strengthens democracy, and supports
4. Focus Info Overall Objective
The overall objective of Focuss.Info
correspondents to the work of UNESCO,
which helps to develop effective
'infostructures', including developing
information standards, management tools
and fostering access at the community
5. Introduction to web 2.0
You will probably wonder what Web1.0 is if
we are now talking about Web2.0
Is this a new version of the World Wide Web
6. What is the difference
Whereas Web 1.0 is largely static
and focuses on information
dissemination with the flow of
content moving unilaterally from
the producer to the consumer,
Web 2.0 is based on user
centered applications that
promote communication, user
and social networking.
7. What has changed
Most of the tools that are referred to as
the Web2.0 have been around since the
It is the intensity and the popularity that
they have gained that is new
8. What has changed
The Web is no longer a huge library for
It is a place where everyone can be a
Every one can participate equally
9. So what is web 2.0?
Web 2.0 is a new era of electronic, virtual,
online tools and applications which move
beyond static posting, managing and
sharing of knowledge.
Essentially, the Web is shifting from an
international library of interlinked pages to
an information ecosystem, where data
circulates like electrons in atom.
10. About web 2.0 tools
They are easily accessible
They are user friendly – you do not need
to be a Techie
They are bandwidth friendly
They are affordable and mostly free
11. But why do we need such
Well, Web 2.0 introduces new
opportunities for interaction, collaboration,
networking, and multi-dimensional
sharing, all activities which are key parts
of work and outcomes within
development, research, agriculture and
12. Who needs web 2.0 tools?
If you have a geographically dispersed
If you want to make your research
process and results more accessible..
If you want to raise awareness
If you want to share knowledge or Speak
If you want to collaborate with partners
13. What exactly are we
Blogs – text, audio, video
Blog- what is it??
A blog- a short hand term that means
It is an online chronological collection of
personal commentary and links
15. Who’s doing it
A blog can be thought of as an online
journal, and maintaining a blog is as
simple as using an online email program.
16. How are blogs being used ?
There are group blogs, family blogs,
community blogs, and corporate blogs.
LibLogs (library blogs), and EduBlogs
(targeting education) are just some of the
emerging types and uses of blogs
17. How does it work?
A blog can be thought of as an online
journal, and maintaining a blog is as
simple as using an online email program.
18. Why is it significant?
Because blogs engage people in
knowledge sharing, reflection, and debate,
they often attract a large and dedicated
19. What are the dowsides?
Because blogs are often produced and
maintained by individuals, they can
include biased or inaccurate information.
20. Where is it going?
Blogs are proliferating at an exponential
rate. Estimates suggest as many as 50
million people around the world are now
Subcriptions, feeds and
A look at Rich Site Summary or
Real Simple Syndication (RSS)
22. What is RSS?
RSS is Really Simple Syndication
It is the syndication (or publishing) of
web content that
involves 2 things:
RSS aggregators (or readers)
23. RSS Feeds
RSS feeds are XML files generated by web
(XML is a generic specification for
RSS feeds provide users (or machines)
with new or updated
24. RSS aggregators or readers
RSS aggregators request and display RSS
RSS aggregators can be:
(e.g. Feedreader -
25. RSS aggregators or readers
(e.g. Google Reader -
26. How does RSS work?
Website managers make content updates
available as feeds on:
27. How does RSS work
End users subscribe to those feeds
through feed readers
Other website managers syndicate the
same feeds on their own
28. How can we use RSS?
Do two things:
Choose an aggregator/reader
Subscribe to feeds
29. How can we use RSS
You can subscribe to web feeds for:
30. What are the benefits?
RSS makes it easier to read the Web
We can use it to get information
RSS saves you time - you don't go to
sites that haven't been updated
RSS makes online collaboration easier
31. What are the benefits
You can actually get the information you
About the issues you're interested in
About your profession
About your organisation
32. What are the benefits
You can "search the future"
You can track mentions of your
In the news media
You can track issues you're interested in
You can create "team tags" on sites like
del.icio.us and then have team members
subscribe to them to share resources
33. What are the benefits?
By making your content available via RSS,
you're allowing other people to discover
You can find people
You avoid being a spammer
You can collaborate more effectively
34. Great Resources
RSS-related articles and blog posts from
Video: RSS in Plain English
35. Great Resources (Cont’d)
Why Nonprofit Managers Must Use RSS ...
And How to Start
36. Group productivity and
The Internet provides access to resources
and information, but it can also provide a
platform for working in collaboration with
other people and organizations.
The applications for collaboration and
communication on the web (social media)
have evolved from simple e-mail person
37. Group productivity and
to person transactions, to advanced tools
for working in distributed groups using
multimedia and complex databases for
advanced project management
38. About groupware and
The term Groupware refers broadly to
social media software applications that
facilitate the interactions of working
groups. The idea behind groupware is to
foster collaboration in the group and make
processes more efficient and productive.
39. About groupware and
With groupware you can provide group
members with more options for obtaining,
changing and sharing knowledge within
the group, especially if you need to work
with groups that are geographically
distributed and cannot meet frequently in
40. About groupware and
There is a wide variety of groupware tools
available on the Internet. Some of the
most advanced tools require expert
technical customization and support, while
others are simple enough for beginners
and are available for free or for a small
Groupware applications can support
interaction at three basic levels:
41. 1. Communication
Allowing group members to stay in touch
with each other. For example:
Email, Email lists;
Phone and Voice Over IP (communication
42. 1. Communication
Video chat and Videoconferencing;
Group blogs; and
43. 2. Conferencing
Allowing members to "meet" at the same
time (synchronously) for active discussion.
Online chat and instant messaging;
Conference call; and
44. 3. Collaboration
Allowing group members to add, modify
and re-shape each other's work. For
Wikis and other shared writing/editing
Project management tools; and
45. What is Social Networking?
Social media allows us to capture both the
power of one person to act and the power
of many by helping us connect with one
People have been doing this face-to-face
forever, in social networks in our
communities or families, where individuals
are connected through relationships.
46. What is Social
But we were limited to the people who were
geographically near us, or we had the
resources to travel.
Now we can connect online. This is called
online social networking, or simply social
47. About social networking
Social networking sites are websites that
provide the technology for social
48. About social networking
social network visualization tools that
show our connections to other people in a
content sharing tools.
Some popular examples are Facebook,
Hi5Networks, Myspace and LinkedIn.
49. Connecting via Social
Social networking for a cause is also
growing, with sites like:
50. Social network’s new
Social networking sites represent new
challenges in terms of communication and
51. Social networks’ new
due to the easy
creation of groups and
possibility of connections on these
overload and sites.
How many people can
competition for we meaningfully
people’s attention In areas with high
your cause or
message might get
lost amongst all the
other social networks.
52. Social networks’ new
because of the
difference in resources
challenges to our available in different
organizational parts of the world:
and personal the well-connected
have access to wide
processes for sources of people and
knowledge data; while
the unconnected do
53. Social networks’ new
challenge to because the
traditional users are in
organizational control of
54. Social Bookmarking
Social bookmarking is a method for
Internet users to share, organize, search,
and manage bookmarks of web resources.
Unlike file sharing, the resources
themselves aren't shared, merely
bookmarks that reference them.
55. Social bookmarking
Descriptions may be added to these
bookmarks in the form of metadata, so
that other users may understand the
content of the resource without first
needing to download it for themselves.
Such descriptions may be free text
comments, votes in favor of or against its
quality, or tags that collectively or
collaboratively become a folksonomy.
56. Social bookmarking
Folksonomy is also called social tagging,
"the process by which many users add
metadata in the form of keywords to
57. Top ten Social
Digg is the most popular social bookmarking
site online. Users submit links to content
they like, and other users comment on
those submissions and add their own
votes (called Diggs) to those links.
58. Top ten Social
Technorati is typically thought of as a blog
search engine, but users can also save
interesting online content as "favorites"
which other users can access.
59. Top ten Social
Del.icio.us uses tags to allow users to
bookmark and share content they like.
Other users can find that content through
searches on those tags.
60. Top ten Social
StumbleUpon is very easy to use if you
download the StumbleUpon toolbar when
you register. When you find a webpage
you like, simply click on the "thumbs up"
icon on the StumbleUpon toolbar to share
it with other StumbleUpon users.
61. Top ten Social
Reddit is the no frills social bookmarking
site. Users submit links they like then
other users vote for them (positively or
negatively). The most popular posts rise
to the front page for everyone to see.
62. Top ten Social
Fark allows users to submit links to content
they like and want to share, but those
links are evaluated by Fark administrators
who determine which links appear on the
Fark home page.
63. Top ten Social
Furl allows users to save copies of web
pages as they appear at the moment
they're saved. That means the exact page
will be available to users to view or share
at anytime even if the original page has
since been changed or deleted.
64. Top ten Social
Slashdot is very popular for links about
technology, science or science fiction. If
your blog is about one of those topics,
your submissions should do well at
Slashdot. Users submit content which is
then evaluated by editors before it is
shared with other Slashdot users.
65. Top ten Social
Propeller is gaining in popularity as an easy
to use social bookmarking site. Users
submit links with tags to make content
easy to find, and they vote on that
content driving popular posts to the home
66. Top ten Social
Newsvine's mission is to bring big and little
media together meaning traditional media
sources and individuals. However,
submissions are rated using several
factors including reputation, freshness and
and popularity, so it's difficult for
individuals to get a lot of exposure and
traffic from Newsvine.
67. Thank you all for
Lets get online!!