Zambia Focuss.Info Workshop Presentation-June 2010


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Zambia Focuss.Info Workshop Presentation-June 2010

  1. 1. Social Media for Development Lusaka, Zambia 12th June, 2010 Presentation by Ms Chimika Lungu
  2. 2. What is Focus Info Initiative The Focuss.Info Focuss. Initiative ( ,coordinated by the International Institute of Social Studies in the Netherlands, aims to promote new information and communication (ICT) skills among peers in the domain of global development research and cooperation. cooperation.
  3. 3. Focus Info Objective The objective is to improve access to information, a fundamental human right that strengthens democracy, and supports human rights.
  4. 4. Focus Info Overall Objective The overall objective of Focuss.Info correspondents to the work of UNESCO, which helps to develop effective 'infostructures', including developing infostructures', information standards, management tools and fostering access at the community level.
  5. 5. Introduction to web 2.0 tools You will probably wonder what Web1.0 is if we are now talking about Web2.0 Is this a new version of the World Wide Web (WWW)?
  6. 6. What is the difference Whereas Web 1.0 is largely static and focuses on information dissemination with the flow of content moving unilaterally from the producer to the consumer, Web 2.0 is based on user centered applications that promote communication, user empowerment, collaboration and social networking. networking.
  7. 7. What has changed Most of the tools that are referred to as the Web2.0 have been around since the 80s It is the intensity and the popularity that they have gained that is new
  8. 8. What has changed (cont’d) The Web is no longer a huge library for information seekers It is a place where everyone can be a publisher Every one can participate equally
  9. 9. So what is web 2.0? Web 2.0 is a new era of electronic, virtual, online tools and applications which move beyond static posting, managing and sharing of knowledge. Essentially, the Web is shifting from an international library of interlinked pages to an information ecosystem, where data circulates like electrons in atom.
  10. 10. About web 2.0 tools They are easily accessible They are user friendly – you do not need to be a Techie They are bandwidth friendly They are affordable and mostly free
  11. 11. But why do we need such tools? Well, Web 2.0 introduces new opportunities for interaction, collaboration, networking, and multi-dimensional multi- sharing, all activities which are key parts of work and outcomes within development, research, agriculture and other sectors.
  12. 12. Who needs web 2.0 tools? If you have a geographically dispersed team…. If you want to make your research process and results more accessible.. If you want to raise awareness If you want to share knowledge or Speak out If you want to collaborate with partners and stakeholders…
  13. 13. What exactly are we talking about? Blogs – text, audio, video Wikis RSS Feeds Tags Bookmarks Social networking
  14. 14. Blog- Blog- what is it?? A blog- a short hand term that means blog- “weblog” It is an online chronological collection of personal commentary and links
  15. 15. Who’s doing it A blog can be thought of as an online journal, and maintaining a blog is as simple as using an online email program.
  16. 16. How are blogs being used ? There are group blogs, family blogs, community blogs, and corporate blogs. LibLogs (library blogs), and EduBlogs (targeting education) are just some of the emerging types and uses of blogs
  17. 17. How does it work? A blog can be thought of as an online journal, and maintaining a blog is as simple as using an online email program.
  18. 18. Why is it significant? Because blogs engage people in knowledge sharing, reflection, and debate, they often attract a large and dedicated readership
  19. 19. What are the dowsides? dowsides? Because blogs are often produced and maintained by individuals, they can include biased or inaccurate information.
  20. 20. Where is it going? Blogs are proliferating at an exponential rate. Estimates suggest as many as 50 million people around the world are now blogging
  21. 21. Subcriptions, Subcriptions, feeds and Syndication A look at Rich Site Summary or Real Simple Syndication (RSS)
  22. 22. What is RSS? RSS is Really Simple Syndication It is the syndication (or publishing) of web content that involves 2 things: RSS feeds RSS aggregators (or readers)
  23. 23. RSS Feeds RSS feeds are XML files generated by web publishing software (XML is a generic specification for data formats) RSS feeds provide users (or machines) with new or updated web content
  24. 24. RSS aggregators or readers RSS aggregators request and display RSS feeds RSS aggregators can be: Desktop software (e.g. Feedreader -
  25. 25. RSS aggregators or readers (Cont’d) Web- Web-based software (e.g. Google Reader - Other websites
  26. 26. How does RSS work? Website managers make content updates available as feeds on: CMS- CMS-driven websites Blogs Wikis
  27. 27. How does RSS work (Cont’d)? End users subscribe to those feeds through feed readers Other website managers syndicate the same feeds on their own sites
  28. 28. How can we use RSS? Do two things: Choose an aggregator/reader Subscribe to feeds
  29. 29. How can we use RSS (Cont’d) You can subscribe to web feeds for: Blogs Podcasts Wikis and more!
  30. 30. What are the benefits? RSS makes it easier to read the Web We can use it to get information efficiently RSS saves you time - you don't go to sites that haven't been updated RSS makes online collaboration easier and cheaper
  31. 31. What are the benefits (Cont’d) You can actually get the information you need About the issues you're interested in About your profession About your organisation
  32. 32. What are the benefits (Cont’d) You can "search the future" You can track mentions of your organisation In the news media On blogs You can track issues you're interested in You can create "team tags" on sites like and then have team members subscribe to them to share resources
  33. 33. What are the benefits? (Cont’d) By making your content available via RSS, you're allowing other people to discover you You can find people You avoid being a spammer You can collaborate more effectively with wikis!
  34. 34. Great Resources RSS- RSS-related articles and blog posts from Alex Samuel egories/rss tocracy/10steps Video: RSS in Plain English ain_english
  35. 35. Great Resources (Cont’d) Why Nonprofit Managers Must Use RSS ... And How to Start node/418 My site
  36. 36. Group productivity and collaboration The Internet provides access to resources and information, but it can also provide a platform for working in collaboration with other people and organizations. The applications for collaboration and communication on the web (social media) have evolved from simple e-mail person techniques.
  37. 37. Group productivity and collaboration(Cont’d) to person transactions, to advanced tools for working in distributed groups using multimedia and complex databases for advanced project management
  38. 38. About groupware and collaborative tools The term Groupware refers broadly to social media software applications that facilitate the interactions of working groups. The idea behind groupware is to foster collaboration in the group and make processes more efficient and productive.
  39. 39. About groupware and collaborative tools (Cont’d) With groupware you can provide group members with more options for obtaining, changing and sharing knowledge within the group, especially if you need to work with groups that are geographically distributed and cannot meet frequently in person.
  40. 40. About groupware and collaborative tools (Cont’d) There is a wide variety of groupware tools available on the Internet. Some of the most advanced tools require expert technical customization and support, while others are simple enough for beginners and are available for free or for a small fee. Groupware applications can support interaction at three basic levels:
  41. 41. 1. Communication Allowing group members to stay in touch with each other. For example: Email, Email lists; Voice mail; Phone and Voice Over IP (communication via Internet);
  42. 42. 1. Communication (Cont’d) Text Chat; Video chat and Videoconferencing; Group blogs; and Web forums.
  43. 43. 2. Conferencing Allowing members to "meet" at the same time (synchronously) for active discussion. For example: Online chat and instant messaging; Video conference; Conference call; and Web meeting.
  44. 44. 3. Collaboration Allowing group members to add, modify and re-shape each other's work. For re- example: Shared calendars; Wikis and other shared writing/editing tools; Project management tools; and Online documents.
  45. 45. What is Social Networking? Social media allows us to capture both the power of one person to act and the power of many by helping us connect with one another. People have been doing this face-to-face face-to- forever, in social networks in our communities or families, where individuals are connected through relationships.
  46. 46. What is Social Networking? Cont’d But we were limited to the people who were geographically near us, or we had the resources to travel. Now we can connect online. This is called online social networking, or simply social networking.
  47. 47. About social networking sites Social networking sites are websites that provide the technology for social networking, including: profiles, discussions, email,
  48. 48. About social networking sites- sites-Cont’d social network visualization tools that show our connections to other people in a picture; and content sharing tools. Some popular examples are Facebook, Facebook, Hi5Networks, Myspace and LinkedIn.
  49. 49. Connecting via Social networks Social networking for a cause is also growing, with sites like:;;;; and
  50. 50. Social network’s new challenges Social networking sites represent new challenges in terms of communication and resources:
  51. 51. Social networks’ new challenges due to the easy creation of groups and possibility of connections on these overload and sites. How many people can competition for we meaningfully connect with? people’s attention In areas with high internet connectivity, your cause or organization’s message might get lost amongst all the other social networks.
  52. 52. Social networks’ new challenges- challenges-Cont’d because of the difference in resources challenges to our available in different organizational parts of the world: and personal the well-connected have access to wide processes for sources of people and knowledge data; while the unconnected do sharing not.
  53. 53. Social networks’ new challenges- challenges-Cont’d challenge to because the traditional users are in organizational control of processes their participation, not the organization.
  54. 54. Social Bookmarking Social bookmarking is a method for Internet users to share, organize, search, and manage bookmarks of web resources. Unlike file sharing, the resources themselves aren't shared, merely bookmarks that reference them.
  55. 55. Social bookmarking (Cont’d) Descriptions may be added to these bookmarks in the form of metadata, so that other users may understand the content of the resource without first needing to download it for themselves. Such descriptions may be free text comments, votes in favor of or against its quality, or tags that collectively or collaboratively become a folksonomy. folksonomy.
  56. 56. Social bookmarking (Cont’) Folksonomy is also called social tagging, "the process by which many users add metadata in the form of keywords to shared content".
  57. 57. Top ten Social Bookmarking sites 1. Digg Digg is the most popular social bookmarking site online. Users submit links to content they like, and other users comment on those submissions and add their own votes (called Diggs) to those links.
  58. 58. Top ten Social Bookmarking sites-cont’d sites- 2. Technorati Technorati is typically thought of as a blog search engine, but users can also save interesting online content as "favorites" which other users can access.
  59. 59. Top ten Social Bookmarking sites-cont’d sites- 3. uses tags to allow users to bookmark and share content they like. Other users can find that content through searches on those tags.
  60. 60. Top ten Social Bookmarking sites-cont’d sites- 4. StumbleUpon StumbleUpon is very easy to use if you download the StumbleUpon toolbar when you register. When you find a webpage you like, simply click on the "thumbs up" icon on the StumbleUpon toolbar to share it with other StumbleUpon users.
  61. 61. Top ten Social Bookmarking sites-cont’d sites- 5. Reddit Reddit is the no frills social bookmarking site. Users submit links they like then other users vote for them (positively or negatively). The most popular posts rise to the front page for everyone to see.
  62. 62. Top ten Social Bookmarking sites-cont’d sites- 6. Fark Fark allows users to submit links to content they like and want to share, but those links are evaluated by Fark administrators who determine which links appear on the Fark home page.
  63. 63. Top ten Social Bookmarking sites-cont’d sites- 7. Furl Furl allows users to save copies of web pages as they appear at the moment they're saved. That means the exact page will be available to users to view or share at anytime even if the original page has since been changed or deleted.
  64. 64. Top ten Social Bookmarking sites-cont’d sites- 8. Slashdot Slashdot is very popular for links about technology, science or science fiction. If your blog is about one of those topics, your submissions should do well at Slashdot. Users submit content which is then evaluated by editors before it is shared with other Slashdot users.
  65. 65. Top ten Social Bookmarking sites-cont’d sites- 9. Propeller Propeller is gaining in popularity as an easy to use social bookmarking site. Users submit links with tags to make content easy to find, and they vote on that content driving popular posts to the home page.
  66. 66. Top ten Social Bookmarking sites-cont’d sites- 10. Newsvine Newsvine's mission is to bring big and little media together meaning traditional media sources and individuals. However, submissions are rated using several factors including reputation, freshness and and popularity, so it's difficult for individuals to get a lot of exposure and traffic from Newsvine. Newsvine.
  67. 67. Thank you all for listening!! Lets get online!!