8.2 Professional Writing E Commerce

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8.2 Professional Writing E Commerce

  1. 1. -an eCommerce business plan Professional-Writing.org
  2. 2. Executive Summary <ul><li>There are more non-traditional students than ever, especially with the large numbers of adults returning to school. It’s no secret that education is paramount to success, and as competition grows in the workplace the demand for formal education, degrees, and certifications get bigger. Universities have increased their enrollment rates, businesses have incorporated educational assistance programs into their benefits, and a plethora of online distance learning programs have surfaced. Access to formal education is not scarce. It’s the juggling and multitasking of many different tasks, while trying to maintain a respectable grade point average that most people don’t calculate. Time management then becomes the overarching factor in the continual of one’s education in the latter years. </li></ul>
  3. 3. Business Description Professional writers with graduate degrees and specialties $10 per page 24/7 Customer Support 12 hour turn-around Academic research and writing services in any field or study Professional-Writing.org
  4. 4. Competition <ul><li>Although they ultimately produce written products for the client, </li></ul><ul><li>both sites have banks of prewritten essays to choose from. The </li></ul><ul><li>client selects a topic of interest, browses through a few sample </li></ul><ul><li>essays or excerpts, then places the order. With such services, the </li></ul><ul><li>chances of plagiarism are high because the essays aren’t custom, </li></ul><ul><li>but are instead made available to thousands of students interested </li></ul><ul><li>in the same topic. </li></ul>bestessays.com custom-writing.org
  5. 5. Operations Plan Web-hosting site will be Bluehost. The cost ranges from $4.95 to $8.95 a month depending on the length of one’s subscription. It comes with a site builder wizard, shopping card, 24/7 support, unlimited disk space, blogging application and much more. Most importantly, it comes with a Secure Shell application for the protection of our customers’ info. This particular host offers all the necessary components for one to build and maintain an attractive website, at an affordable rate.
  6. 6. Operations Plan cont’d <ul><li>Some of the technological requirements the website needs to thrive are: </li></ul><ul><li>Order form – includes a wizard that one can use to create a user-friendly order form for customers to input the details of their requests (ie: assignment requirements, attach additional resources, etc). </li></ul><ul><li>Payment capability – compatible with all major forms of payment including credit cards, bank drafts, and PayPal, as services are pre-paid with the request </li></ul><ul><li>Live chat/Blogging component - for instantaneous customer service on how to navigate the site, and general questions about our services. </li></ul><ul><li>Showcase of services - to provide a full description and detail of each writing service in a creative and attractive enough way that makes a customer comfortable enough to purchase. </li></ul><ul><li>Testimony from satisfied customers – to build credibility of the services; word of mouth advertising. </li></ul><ul><li>Secure Shell (SSH) - SSH is a network protocol that allows data to be exchanged using a secure channel between two networked devices. It is used to encrypt confidential information such as passwords and credit card information so they are not open for interception. </li></ul>
  7. 7. Maintenance <ul><li>The only maintenance needed will be with regards to order processing and reports/statistics. The host site will allow for easy order processing by providing the following: </li></ul><ul><li>Easy interface to process orders </li></ul><ul><li>View new orders by email or online </li></ul><ul><li>View new orders by fax </li></ul><ul><li>Automatically email customers to announce </li></ul><ul><ul><li>order status changes </li></ul></ul><ul><li>Print invoices </li></ul><ul><li>Real-time integration with other management, accounting, and inventory applications </li></ul><ul><li>Also provides a wide range of reports and graphs to measure sales and site performance, which will help us customize selling/marketing strategies to a particular niche market (ie: advertising more to non-traditional students at an online school’s website, etc). </li></ul>
  8. 8. Funding Plan <ul><li>The initial startup costs for my business won’t be much. Since the business provides custom services per request, there is no need for an inventory budget. The bulk of the costs will be devoted to building the website, advertising, and payroll for the staff (writers). My estimation is that I’ll spend $3000 building and maintaining the website for the first year; $5000-$10,000 with heavy advertising to attract business; employ an initial staff of 5 specialty writers on a part time basis (until business picks up) at an annual salary of $30,000. </li></ul><ul><li>Investment Solicitation from: </li></ul><ul><ul><ul><li>angel investors </li></ul></ul></ul><ul><ul><ul><li>incubators </li></ul></ul></ul><ul><ul><ul><li>venture capitalists </li></ul></ul></ul><ul><ul><ul><li>the IPO </li></ul></ul></ul><ul><ul><ul><li>non-profit organizations </li></ul></ul></ul><ul><ul><ul><li>Wealthy relatives </li></ul></ul></ul>
  9. 9. Customer Relationship Management <ul><li>CRM Software </li></ul><ul><ul><li>Gather customer info </li></ul></ul><ul><li>Customer Retention </li></ul><ul><ul><li>exit surveys </li></ul></ul><ul><ul><li>3 rd party vendor surveys </li></ul></ul><ul><li>Incentives </li></ul><ul><ul><li>Weekly drawings for prizes </li></ul></ul><ul><li>24-hour Help Desk </li></ul>
  10. 10. Marketing Plan <ul><li>Advertising & Marketing </li></ul><ul><ul><li>Theme: better time-management. Initially, the objective will be to attract large sales. The goal is to brand the product across a wide audience. Once a large enough audience has been exposed to the product, word of mouth advertising will grow exponentially. Simultaneously, focus efforts on repeat sales by employing aforementioned retention techniques to ensure customer satisfaction, and entice them to come back with various incentives. Also get endorsements from renowned professionals. </li></ul></ul><ul><li>Product Positioning </li></ul><ul><ul><li>To reach niche market, place ads in textbooks sites, bookstores, school campuses, libraries, social networks (facebook/myspace/twitter), and in popular search engines sites. </li></ul></ul><ul><li>Sales & Promotion </li></ul><ul><ul><li>As an incentive for customers to participate in the surveys, a weekly drawing will be held for one lucky customer to win prizes such as discounts on subsequent orders, or even a free essay-writing service. The website will also feature a profiling element that will gather customer information to help build a database that will assist in specific marketing projects. This same feature will be used with a returning customer to help recommend additional services based on their likes. </li></ul></ul><ul><li>Copyediting </li></ul><ul><ul><li>Copyediting is work done by the editor to make formatting changes and improvements to a manuscript. This will not only apply to our website, but also to the finished product since both will be ultimately published. The professional writing staff will be responsible for such tasks. </li></ul></ul>
  11. 11. Professional-Writing.org… <ul><li>The execution of such a well-planned marketing plan coupled with our customer relationship management strategies will ensure a profitable business. Competitors in the same market who offer similar services, do so at higher costs. Our writing services are not only comprehensive, but very affordable. At only $10 per page, the finished product is guaranteed to be written by a qualified professional who specializes in that field and can also guarantee a high quality, original work. </li></ul>

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