Evaluate Your Content
with Google Analytics
          (by category)

               Ben MacNeill
    User Interface Design...
Google Analytics




•   Website traffic analysis tool

•   It's free (but you need a google account.
    unfortunately no...
Where
are your
visitors
coming
 from?
How are
  your
readers
finding
  your
content?
What's
the most
popular
content?
How many
boiiiiiiing
boiiiiiiiiiiiing
                    visit your
boiiiiiiiiiiiiing
                    page and
bo–
bo...
What about my content?
    •   the Public site GA data is aggregated




•   No way to look at a single category of conten...
Top-Level Categories
         Now in GA

•   Available in content reports

    •   Top Content (Most Popular)

    •   Top...
What Does it Look Like?
How it works




•   Actual url: http://www.extension.org/faq/824

•   We pass an extra parameter to GA when the
    visit...
Using the 'Find Page' Filter


  •   Select a report: Content > Top Content

  •   Choose any CoP resource area tag

  •  ...
Analysis: Bounce rate
•   the percentage of visitors to a page who leave
    without visiting any other page
Bounce rate: 41.46%
Bounce rate: 90.91%
Let's Go to
the Browser
Be Careful When
Evaluating Your Pages


•   Don't make decisions based only on our star
    rating system

    •   it can ...
Under-performers?
•   Don't unpublish a piece of content

    •   Destroys all the Google page rank built up
        for t...
Get Reports by Email
Getting Access to GA

•   If you need access to GA, send me your gmail
    address or the email associated with your
    g...
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Evaluate Your Content with Google Analytics

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A presentation targeted specifically at CoP members publishing content to the eXtension public site that explains how to use Google Analytics to view pages in their individual content areas.

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Evaluate Your Content with Google Analytics

  1. 1. Evaluate Your Content with Google Analytics (by category) Ben MacNeill User Interface Designer, eXtension
  2. 2. Google Analytics • Website traffic analysis tool • It's free (but you need a google account. unfortunately no public view.) • Visitors, Traffic, Content
  3. 3. Where are your visitors coming from?
  4. 4. How are your readers finding your content?
  5. 5. What's the most popular content?
  6. 6. How many boiiiiiiing boiiiiiiiiiiiing visit your boiiiiiiiiiiiiing page and bo– boing leave? boiiiiiiiing boiiiing (and is boiiiiiiiing that good boiiiing or bad?) boiiiiing
  7. 7. What about my content? • the Public site GA data is aggregated • No way to look at a single category of content (until recently!)
  8. 8. Top-Level Categories Now in GA • Available in content reports • Top Content (Most Popular) • Top Landing Pages (Arrivals) • Top Exit Pages (Departures) • Look at all content or limit to specific types (Articles, FAQs, Learning Lessons, Events)
  9. 9. What Does it Look Like?
  10. 10. How it works • Actual url: http://www.extension.org/faq/824 • We pass an extra parameter to GA when the visit is recorded • Extra parameter = Top-level categories
  11. 11. Using the 'Find Page' Filter • Select a report: Content > Top Content • Choose any CoP resource area tag • No spaces. quot;beef_cattlequot; not quot;beef cattlequot; • View all content: fire_ants • View only FAQs: (faq).*(fire_ants) • View only Articles: (pages).*(fire_ants)
  12. 12. Analysis: Bounce rate • the percentage of visitors to a page who leave without visiting any other page
  13. 13. Bounce rate: 41.46%
  14. 14. Bounce rate: 90.91%
  15. 15. Let's Go to the Browser
  16. 16. Be Careful When Evaluating Your Pages • Don't make decisions based only on our star rating system • it can be gamed • may or may be statistically significant • doesn't show up in search
  17. 17. Under-performers? • Don't unpublish a piece of content • Destroys all the Google page rank built up for that page • Generates a quot;Page not foundquot; for all new visitors coming from search • Damages the reputation of the site • Breaks all links that point to your page
  18. 18. Get Reports by Email
  19. 19. Getting Access to GA • If you need access to GA, send me your gmail address or the email associated with your google user ID. • ben.macneill@extension.org • thanks!

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