Convergence on the Film Industry..... By Nancy Campopiano 12B1 Media
What Is Convergence? The coming togther of two or more things. Technologies coming together for example a mobile phone and a camera, two integrated technologies. Media is converging in many ways. Television, video games, films, newspapers, radio, magazines and music exist separately. But convergence on the film industry is the focus here.
The impact on the Media in general.. Media changes drastically over short periods of time. Just in the past ten years it has become much more advanced and useful for people all around the world. There has been an extreme advance in media technology. This includes the creation of analog-to-digital converters, technology convergence, and the changes in the media industry and audiences. There have been advances in the way gatekeeping and content filters are handled. The rise in the technology of books has even been so great that there has been a decrease in the annual sales by 44 million books. With the ascending spiral of technology the world of media will be a great place for the future.
The impact on the Film Industry... The film industry has taken note of how badly the music industry dealt with piracy issues and has learnt from their mistakes and the subsequent success of legal music services like iTunes. They seem to “get it”, unlike the music industry in the early days of online music. The way to compete with pirates and illegal file sharing is to offer a legitimate service that is comparably better at a price that makes it worth spending the money to avoid the pain and risks involved when hunting for illegal copies. Games will become an form of entertainment that is more immersive and perhaps even more pervasive than movies. The film industry will adapt to this by converging towards gaming standards and practices. At least this is what a prediction of the future will look like..
Convergence and Consumption We can now consume films and many different aspects of the media by convergence of technologies. Fore example the newest example of cenvergence would be an App for the iPhone. The film itself and the iPhone coming together I am going to study the 007 website of the newest film Quantum Of Solace. To find many different ways to consume the film with integrating convergence.
007 Website.... Just looking at the website i have found eight different ways of consuming and converging the film, these were.... DVD - consuming iPhone App - converging The whole DVD catalogue -consuming The viewing gallery - convergence Blue Ray – consuming Video Games – convergence Pod casts - convergence You Tube - convergence
Alice In Wonderland Website... I have decided to provide a case study of another ‘big’ film this year. And use the website to find convergence and consumption. Here was what i found... Video Games – convergence Trailer Teaser – consuming About the characters – consuming Games – covergence Downloads trailer – convergence Download the music – convergence Photo gallery - consume