Online Initiatives 021809

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LIFE Foundation\'s Online Initiatives

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Online Initiatives 021809

  1. 2. e-Cards
  2. 3. Insurance Category Standard of Excellence Non-Profit Category Standard of Excellence IFCA 2008 Winner Award of Excellence <ul><li>Website Traffic </li></ul><ul><li>2008 </li></ul><ul><ul><li>315,000 Visits </li></ul></ul><ul><ul><li>1M Page Views </li></ul></ul><ul><li>2009 Plans </li></ul><ul><ul><li>Search Engine Optimization </li></ul></ul>
  3. 4. www.lifehappens.org/youtube <ul><li>LIFE has a “Channel” on YouTube with many of our videos and insurance callouts. </li></ul><ul><li>103,000 Video Views </li></ul><ul><li>10,000 Channel Visits </li></ul><ul><li>79 Subscribers </li></ul>
  4. 5. www.lifehappens.org/facebook <ul><li>LIFE has a “Group” on Facebook called LIFE Happens </li></ul><ul><li>Focuses on planning for the unexpected </li></ul><ul><li>LIFE Lessons Kids invited </li></ul><ul><li>590 Group Members </li></ul>
  5. 6. www.lifehappens.org/ecards <ul><li>3,700 eCards sent in 2008 </li></ul><ul><li>2,000 eCards sent in 2009 </li></ul><ul><ul><li>Valentine’s Day eCards accounted for 1,600 sends </li></ul></ul><ul><ul><ul><li>meaningful – 600 sends </li></ul></ul></ul><ul><ul><ul><li>bad cupid – 1,000 sends </li></ul></ul></ul>bad cupid meaningful
  6. 7. www.twitter.com/life_foundation What is Twitter?? A social networking and micro-blogging service that allows its users to send and read other users' updates.

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