CINDY Solo librarian, corporate library manager VP, Information industry research firm Consultant Past president, SLA and current Chair, 2012 SLA Conference Planning Council SLA Fellow and Past-President Library Commissioner 7 professional positions & counting!
THE “OTHER” CINDY “Read anywhere” kid-hood Jr High Book jacket queen “Atlas Shrugged” = first incident of “banned book” potential So shy willing to accept a lower grade rather than speak “in public” Collector of alphabet books Been to NASA’s Space Camp twice! Burning Man, cyclist, backpacker, remodeler, Aunt, wanna-be gardener
21 st Century Work Environment Creative Initiatives Routine Work - Done by People Routine Work - Done by Machines
FUTURE READY -> AGILE INFO PRO Cindy Romaine Brent MaiSLA President 2011 SLA President 2012
WHAT IS AN INFO PRO?Librarian – Knowledge Manager – InformationManager – Information Specialist – ContentStrategist – Project Manager – ProgramManager – Researcher – CompetitiveIntelligence Exert – Publisher - InformationExpert – Data Manager - ????During SLA’s Alignment Project, over 5000 differenttitles identified
AN INFO PRO’S ENVIRONMENT: As varied as the individual Info Center - Telecommuting Independent Local and/or Global Integrated - Embedded Key Initiatives / Key Stakeholders Pace - Speed - Culture
ESSENTIAL SKILLS AND CHARACTERISTICS Critical thinking / problem solving Communications Collaboration / teamwork Information technology applications Leadership Lifelong learning & self direction Ethics / social responsibility
THE PERSONALITY OF AN INFO PRO Flexible, adaptable Continual learner Risk-taker Humor Entrepreneurial Thoroughness Tenacious ??? Inquisitive
TRENDS AND FUNCTIONS INFLUENCING INFO PROs Digital information Competitive management intelligence Mobile devices Event management Knowledge services Content integration Social media New technologies Immersive worlds enabling information Tools: Apps, QRs, ARs discovery and delivery Publishing Contract negotiation Connecting! Archives Data management
SLA: FIRST FIVE YEARS ADVISORY COUNCIL1.Develop learning and networking opportunities…2.Interface with SLA units …3.Identify emerging leaders in the profession…4.Oversee the funding for the Early Career Awards …5.Develop content in social media forums …Six association members appointed for overlapping terms of 2 years each. Themajority of members of the council should represent members in the first 5 years oftheir professional career as well as diverse geographic backgrounds with at least one
FIND A MENTOR(S) BE A MENTOR• Actual mentors – Identified and acknowledged – Planned discussions – Look to your association – chapters, divisions, caucuses• Model mentors – Who do you admire? Why? What can you learn from them through observation?
YOUR PERSONAL TOOL KIT•Education and LifelongLearning•Work experiences –beyond your work title•Professionalcontributions•Volunteeropportunities•Life experiences•Personal brand•???
PERSONAL BRAND: A DEFINITIONTotal perceived value As compared to other choices or competitors In the eyes of your target market – Valerie Gonyea, Career Encouragement Officer – 2009 Right Management presentation
“The thing that’s important to know is that you never know. You’re always sort of feeling your way.” -- Diane Arbus
BRAND YOURegardless of age, regardless of position,regardless of the business we happen to be in,all of us need to understand the importance ofbranding. We are CEOs of our owncompanies: Me Inc. To be in business today,our most important job is to be head marketerfor the brand called You. -- Tom Peters 2007
“…create information thatpeople want. Create an onlinepresence that people are eagerto consume. Establish a virtualfront door that people willhappily link to…” David Meerman Scott
• “…And one that employers will find.” • David Meerman Scott, www.webinknow.com Nov 11, 2008
YOUR ONLINE PROFILEDigital footprintVanity searchesTake charge
ONLINE IDENTITY: THE INFORMATION ON THE INTERNET PC Magazine Encyclopedia• 45% of employers reported (June 2009) that they use social networking sites to research job candidates.• 35% of employers reported they have found content on social networking sites that caused them not to hire the candidate. 53% Person posted provocative or inappropriate photographs or information 44% Person posted content about them drinking or using drugs 35% Person bad-mouthed their previous employer, co-workers or customers 29% Person showed poor communication skills 26% Person made discriminatory comments 24% Person lied about qualifications 20% Person shared confidential information from previous employer http://www.careerbuilder.com/
ONLINE IDENTITY, continued• 18% of employers reported they have found content on social networking sites that caused them to hire the candidate.50% Profile provided a good feel for the candidate’s personality and fit within the organization 39% Profile supported candidate’s professional qualifications 38% Candidate was creative 35% Candidate showed solid communication skills 33% Candidate was well-rounded 19% Other people posted good references about the candidate 15% Candidate received awards and accolades • http://www.careerbuilder.com/
USE WEB 2.0 TOOLS TO BUILDVisibilityPortfolioCommunity of Colleagues
WHO ARE YOU, REALLY?Use your e-portfolio to create aprofessional and distinct persona
WHY HAVE A PORTFOLIO?“Think of your career as a portfolio of work. Think of yourself in terms of a portable skill-set rather than a specific job title.” Mark Kimeldorf“The only job security you can count on is the transportability of your own skills.” Joyce Lain Kennedy “Job Talk” Columnist, Los Angeles Times Proof of skills and learning Opportunity for creative self-expression A marketing and self-promotional tool for job seekers A performance appraisal and promotional tool for employees
TRADITIONAL PORTFOLIOS•Resume •Professional•Work samples development•Papers, articles •Works in progress•Presentations •Research•Letters of •Web projectsrecognition •Achievements &•References awards
IT’S TIME TO CREATE YOUR E-PORTFOLIO - NOW!• Accessible• Storage• Easy to create, easy to maintain• Easy to share• Sociability – harness the power of social media• Boost of professionalism• Allows for more freedom, creativity, information than the traditional cover letter, resume & references
E-PORTFOLIO TIPS• Simple and clean, avoid “cutesy”• Organized and think about how others are going to view and use it• Highlight your skills & experience• Convert to PDF (security)• Keep it professional • only include materials that you would show a current or prospective employer
E-PORTFOLIO TIPS, continued• Be cognizant of naming files, sections and pages• Make yourself easy to find • contact information visible and very easy to use• Keep contact information to a minimum• Use tags & keywords• Keep it current• Use it to promote yourself
PLACES FOR YOUR E-PORTFOLIO• LinkedIn• Facebook• Slideshare• Your alumni association(s)• Google +• Blogs, microblogs • Your own blog • Guest blogger
STAYING CONNECTED & CURRENT Value of LinkedIn, FaceBook, Twitter etc. Professional associations Free and almost free webinars, face-to-face meetings Inside & outside the profession
THE AGILE CAREER IS Resilient Opportunistic Sustainable
NEXT STEPS Write up a one-page portfolio plan Build and improve your profile Request endorsements, write endorsements Search “just for fun” & some serious surfing Add some apps – go beyond the basic LinkedIn, facebook, etc. profile Invite friends to join – experience the network effect Submit a blog post to Future Ready 365
RESOURCES: LEARN MORE Future Ready 365 blog: http://futureready365.sla.org/SLA First 5 Years blog http://www.linkedin.com/groups/SLA-First-Five- Years-3031109?trk=myg_ugrp_ovrLinkedIn: LIS Career Options – Kim DorityThe Virtual Handshake by David Teten & Scott Allen www.thevirtualhandshake.com
RESOURCES: LEARN MOREwww.careerbuilder.com Guy Kawasaki, http://blog.guykawasaki.com Never Eat Alone: And Other Secrets to Success, OneRelationship at a Time, Keith FerrazziYour Alumni career center
“Pressure Makes Diamonds” - Sun IT support guy
ACKNOWLEDGEMENTS & CREDITS 21st Century Skills: How can you prepare students for the New Global Economy, presented by Charles Fadel, Cisco, January 2010 Second Life presentation SLA Alignment Project http://wiki.sla.org/display/align/SLA+Alignment+Wiki www.sla.org/content/SLA/alignment/index.cfm
ACKNOWLEDGEMENTS & CREDITS The Corporate Lattice: Achieving High Performance in the Changing World of Work, Cathy Benko, Vice Chairman Deloitte LLP Work the Pond, Darcy Rezac, Judy Thomson & Gayle Hallgren-Rezac Thank you to Betsy Hill for her illustrations
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