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ARTDM 171, Week 7: Remapping Cyberspace
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  • &#x201C;When we began to dialogue with US artists working with new technologies, we were perplexed by the fact that when referring to cyber-space or the net, they spoke of a politically neutral/raceless/genderless and classless "territory" which provided us all with "equal access", and unlimited possibilities of participation, interaction and belonging, specially "belonging"(in a time in which no one feels that they "belong" anywhere). (*2) Yet there was never any mention of the physical and social loneliness, or the fear of the "real world" which propells so many people to get on line and pretend they are having "meaningful" experiences of communication or discovery. To them, the thought of exchanguing identities in the net and impersonating other genders, races or ages, without real (social or physical) consecuences seemed extremely appealing and liberating, and by no means, superficial or escapist. Some feminist colleagues have expressed to me the fact that for women "exchanguing genders" in the net can be both "liberating" and transgresive.&#x201D; <br /> <br /> &#x201C;...Given the existing "compassion fatigue" regarding political art and art dealing with mattters of race and gender, it was hard to not see this feel-good phylosophy(or better said theosophy) as an attractive exit from the acute social and racial crisis afflicting the U.S.&#x201D; <br /> <br /> &#x201C;Artist-made CD-roms and web pages can perform an extremely vital educational function: they can function as community "memory banks" ("encyclopedias chicanicas"), sites for encounter, dialogue, complicity, and exchange; and virtual bases of operation and action.&#x201D; <br /> <br /> <br />
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  • o&#xA0;&#xA0;&#xA0; In 1990, McDonald&#x2019;s infiltrated and sued Greenpeace volunteers for handing out leaflets.o&#xA0;&#xA0;&#xA0; McLibel support campaign in solidarity to raise money for Helen Steel and Dave Morriso&#xA0;&#xA0;&#xA0; February 16, 1996 launched the McSpotlight website from a laptop connected to a mobile phone outside of McDonald&#x2019;s in Central London.&#xA0; More than 1 million hits in the first month.o&#xA0;&#xA0;&#xA0; Trial verdict on June 19, 1997. Steel and Morris lose the case and refuse to pay 60,000 pounds, but McDonald&#x2019;s dropped their claim for costs to avoid further bad PR.&#xA0; Longest running trial in English history. <br />
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  • o&#xA0;&#xA0;&#xA0; Started in 1998 as an email group by Joan Blades and Wes Boydhttp://en.wikipedia.org/wiki/Moveon <br />
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ARTDM 171, Week 7: Remapping Cyberspace ARTDM 171, Week 7: Remapping Cyberspace Presentation Transcript

  • ARTDM 171, Week 7: Remapping Cyberspace Gilbert Guerrero gguerrero@dvc.edu gilbertguerrero.com/blog/artdm-171/ 1
  • Group Projects Presentations 2
  • Final Projects 3
  • Requirements • Final projects will consist of building your own full-featured website • Your site must have: o Home page o Sublevel pages o Web Form o Navigation o Images o Content • Must be able to click from page to page within the site
  • Ideas • You must pick a topic or subject of focus for your final project website • A good idea would be to create your own online zine, or webzine: o ATA Webzine   o Stretcher Magazine o Other Zine o The Bold Italic 4
  • Process • Strategy • Design • Development • Production • Launch • Validation
  • Timeline March April May Last day of class 9 16 23 30 6 13 20 27 4 11 18 25 Strategy Present final projects (two days) Design Site development Production
  • Timeline March April May Last day of class 9 16 23 30 6 13 20 27 4 11 18 25 Strategy Present final projects (two days) Design Validation Site development Present revisions Production
  • Deliverables March April May Last day of class 9 16 23 30 6 13 20 27 4 11 18 25 Strategy Present final projects Research and discovery (creative brief, user personas) (two days) Design Interaction design (sitemap, wireframes) Validation Visual design (moodboard, page comps) Usability testing (revisions) Site development Prototyping (Text-only HTML) Present Layout and styling (CSS) revisions User interface dev (images and backgrounds) Production Page production (add final content and images)
  • Strategy Letʼs think about Strategy to help us understand what we want to learn during research. • Marketing Research ‣ Is there a viable market for my product or service? ‣ Where are the best markets? • User Research ‣ How do users use my product or service? ‣ Why do they use it? ‣ What are my usersʼ goals? 7
  • Research & Discovery During the Research & Discover phase we want to learn about our the product or service and learn about our usersʼ goals • Letʼs ask a few questions to help us think about this: ‣ Who/What? ‣ How much? ‣ Where? ‣ When? ‣ How? ‣ Why? Inspiration: The Back of the Napkin, by Dan Roam 8
  • Creative Brief One page that describes: • Project summary  • Goals and mission of the site • Primary audience • Site features
  • Remapping Cyberspace 13
  • IV: 1st draft of a manifesto: Remapping cyberspace
  • 1st draft of a manifesto: Remapping cyberspace For the moment, what "we" desire is to: • remap the hegemonic cartography of cyberspace; • “politicize" the debate; • develop a multicentric theoretical understanding of the (cultural, political and aesthetic) possibilities of new technologies; • exchange a different sort of information (mythopoetical, activist, performative, imagistic); • do all this with humor, inventiveness and intelligence –Guillermo Gómez-Peña from Virtual Barrio @ The Other Frontier
  • 16
  • Zapatista Movement • Revolutionary uprising in Mexico in opposition to the Free Trade Agreement • Abstained from using weapons after their initial uprising, used performance tactics and media attention to survive • Communiques were posted on their website, incredibly, from the jungles of Chiapas • Struggle against to neoliberalism and globalization More info: Wikipedia entry on Zapatistas 17
  • McLibel • 1990, McDonalds sued 5 volunteers of Greenpeace London for libel • Dave Morris and Helen Steel defended themselves in a highly publicized trial • McSpotlight – website created to cover the case (and archive the history) Further reading: Noami Kleinʼs book No Logo
  • McLibel McFacts • Feb 16, 1996, McSpotlight site launched ‣ More than a million hits in the first month • Became one of the longest running trials in British history • Wall Street Journal, Activists put McDonald's on Grill • Although Morris and Steel lost the case, McDonaldʼs dropped their claim for costs and injunction • In 2000, Morris and Steel brought the UK to the European Court of Human Rights over unfair libel laws. In 2005, the court ruled in their favor.
  • Internally: “We don't sell nutrition and people don't come to McDonald's for nutrition” Publicly: “Every time you eat at McDonald's, you'll eat good, nutritious food.”
  • Confidential Operations Manual: “Ronald loves McDonald's and McDonald's food. And so do children, because they love Ronald. Remember children exert a phenomenal influence when it come to restaurant selection.”
  • More McFacts uncovered during • McDonaldʼs spies infiltrated Greenpeace and other organizations • McDonald's is responsible for the destruction of rainforest in Central and South America, to make way for cattle pasture
  • Someone even made a movie about it (2005) Full movie Trailer
  • MoveOn.org • Started in 1998 as an email by Joan Blades and Wes Boyd http://moveon.org/ • An interview on Charlie Rose (interview begins at 33:08)
  • Independent Media Center • http://www.indymedia.org  • San Francisco Bay Area – http:// www.indybay.org/
  • Facebook – Causes • Facebook Causes take advantage of social networks
  • Homework due March 23 • Write a Creative Brief ‣ Use the Creative Brief template • Read the Chapter 6: Page Structure in Web Style Guide online • Iʼll be out next week. Youʼll have a substitute! So be nice.
  • Thank You