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ARTDM 171, Week 7:
Final Projects + Process
           Gilbert Guerrero
         gguerrero@dvc.edu
 gilbertguerrero.com/bl...
Final Projects
Guidelines and Requirements
• Class projects will consist of building your
  own full-featured website
• Requirements:
  o...
Ideas
• You must pick a topic or subject of focus
  for your final project website
• A good idea would be to create your o...
Timeline
     October            November           December
29   6 13 20      27    3 10 17       24   1   8 15
         ...
Process
•   Research & Discovery
•   Strategy
•   Design
•   Development
•   Quality Assurance
•   Launch
•   Maintenance
Strategy
Let’s think about Strategy to help us
understand what we want to learn during
research.
• Marketing Research
  o ...
Research & Discovery
During the Research & Discover phase we want to
learn about our the product or service and learn
abou...
Creative Brief
One page that describes:
• Project summary
• Goals and mission of the site
• Primary audience
• Site featur...
User Research
• We must determine the characteristics and
  behaviors of our users
• Observing how users behave, what thei...
User Personas
• Used to synthesize and
  document what was
  learned during user
  research
• Fictitious person who
  repr...
Homework due Oct 6
• Write a Creative Brief
• Conduct User Research by interviewing at
  least two people who would user y...
Thank You
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ARTDM 171 Week 7: Final Projects

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Transcript of "ARTDM 171 Week 7: Final Projects"

  1. 1. ARTDM 171, Week 7: Final Projects + Process Gilbert Guerrero gguerrero@dvc.edu gilbertguerrero.com/blog/artdm-171/
  2. 2. Final Projects
  3. 3. Guidelines and Requirements • Class projects will consist of building your own full-featured website • Requirements: o Home page o Sublevel pages o Web Form o Navigation o Images o Content
  4. 4. Ideas • You must pick a topic or subject of focus for your final project website • A good idea would be to create your own online zine, or webzine: o ATA Webzine o Stretcher Magazine o Shotgun Review 4
  5. 5. Timeline October November December 29 6 13 20 27 3 10 17 24 1 8 15 Last day Strategy of class Present final projects Design (two days) Site development (html coding) Present revisions Page production (add content and images) Usability Testing
  6. 6. Process • Research & Discovery • Strategy • Design • Development • Quality Assurance • Launch • Maintenance
  7. 7. Strategy Let’s think about Strategy to help us understand what we want to learn during research. • Marketing Research o Is there a viable market for my product or service? o Where are the best markets? • User Research o How do users use my product or service? o Why do they use it? o What are my users’ goals? 7
  8. 8. Research & Discovery During the Research & Discover phase we want to learn about our the product or service and learn about our users’ goals • Let’s ask a few questions to help us think about this: o Who/What? o How much? o Where? o When? o How? o Why? Inspiration: The Back of the Napkin, by Dan Roam 8
  9. 9. Creative Brief One page that describes: • Project summary • Goals and mission of the site • Primary audience • Site features
  10. 10. User Research • We must determine the characteristics and behaviors of our users • Observing how users behave, what their habits are, and what their goals are in terms of our product or service will give us a lot of insight into the design. o This is referred to as Ethnographic Research. • Ethnographic Research is normally conducted by living with your subjects of study and observing their daily lives. However, we can conduct this type of research by interviewing users to get (roughly) the same information. 10
  11. 11. User Personas • Used to synthesize and document what was learned during user research • Fictitious person who represents a distinct group of users • A tool for designers to empathize with users 11
  12. 12. Homework due Oct 6 • Write a Creative Brief • Conduct User Research by interviewing at least two people who would user your product or enjoy your service • Create a User Persona • Read the chapter "Page Design" in Web Style Guide
  13. 13. Thank You

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