Chelsea Trotta100310380COM 410: Children’s Media PitchTitle: Superhero Training SchoolConcept: An application where children can create their own superhero’s, choose their powersand then send them to training school to strengthen their powers.Content: This application will be accessible on apple products including iphones and ipads.Once you open the application the child will be able to pick out female/male, hair style, clothingoptions, and name then will be able to choose between a list of powers that their superhero canhave. These powers can include aerial, aquatic, blaster, brick, ghost, healer, marksman, paragon,rider, shapeshifter, size changer, and teleporter. Once they have completed this they will move onto where the superhero will be enrolled in training school. Through activities in this school thechild will earn points while strengthen the powers as well. After a certain amount of points thechild will move up a level. The activities will get harder for each level up.Genre & Format: A fun, fast, action-packed game available on all apple products through asimple download of this application.Audience and Distribution: This product will definitely be targeted to boys, although I can seea few girls that would be interested in playing even though it has to do with superhero’s. It is asimple game, therefore the age range would have to be 5-9.Competitive Analysis: After looking into this idea, I didn’t find any applications that are similarto this.
Appeal: To begin, I am targeting this product to boys because of their interest in superheroes. Wesee a great amount of boys interested in villains and people with superhuman powers protectingthe public. A superhero has an out of the ordinary power or ability that intrigues humans andmakes them want. The idea of the children being able to dress their superhero in their own choiceof costume gives them a unique image.Distribution: This new product will reach the target audience by having previews shown inbetween popular children’s television shows and on children’s television channels. It can also bepromoted through the apple store as free for a few weeks until it reaches popularity then can becharged to $0.99.Marketing/promotion/licensing/merchandising: I will design a paper copy of each categoryand how I would like it designed. I will move on to present this to a team who can help mefurther get my idea recognized and designed.