Allison MedeirosChild’s Media ProposalTITLE:ANIwhere Animals!CONCEPT:To appeal to Parents: This interactive app will help your child identify animals, learn where theanimals live, how to spell, and more!Your child can learn about animals that come from ANIwhere! There are six different habitatswhere your child can interact with different animals and learn how to spell. Try out the Liteversion for free that focuses on Farm animals and animals that live at home with us!To appeal to children: Explore six different habitats and their animals while playing fun games tounlock surprises!CONTENT, GENRE, and FORMAT:In this app, a child will be able to explore six different habitats (a home, the farm, the ocean, thecold/icy lands, the grasslands-oasis, and the jungle) where he or she will be able to play with theanimals and play around with each habitat to reveal hidden noises and movements. There will bea range of five to eight animals per habitat. When a child double taps on an animal, the animalwill enlarge on the screen and the letters of how to spell the animal word will appear underneathit. Simultaneously, a woman narrator will pronounce the animal word and when the child toucheseach letter, the narrator will sound out the letter.The animals that would showcase in this app would be: COWS, PIGS, HORSES, CHICKENS, ROOSTERS, SHEEP, GOATS DOGS, CATS, HAMSTERS, PARAKEET, LIZARDS, BUNNIES MONKEYS, TIGERS, SNAKES, TUCANS, LEOPARDS WHALES, SHARKS, DOLPHINS, FISH, LOBSTERS, CRABS PENGUINS, WALRUSES, SEALS, ORCAS, POLAR BEARS LIONS, ELEPHANTS, ZEBRAS, GIRAFFES, RHINOS, HIPPOSThere will also be a game segment where children will have the option to play several differentgames. The genres of the games are based on matching, spelling, and hearing. In the first game, MATCH, the child will be able to match pictures of animals’ faces (apicture of a cow with a cow face) on cards that they would flip over by touching/tapping on thecards. In the second game, JUMBLE, the child will be asked to rearrange the letters of ananimal’s word underneath the given picture. In the third game, WHAT LETTER IS MISSING?,the child will have to tap and drag themissing letter or letters to the blanks to spell the word of the picture. In the fourth and last game in the spelling category, WHAT ANIMAL AM I?,the childwill pick through several letters and spell the animal name that the picture shows.
In the fifth game, GUESS WHO MADE THAT NOISE, the narrator will prompt thechild to listen to a sound. The child will then have to choose between three to six pictures ofanimals he or she thinks made the noise. Lastly, the final game, WHERE DO I LIVE?, will have the child match animals into theircorrect habitats. There will be a picture of an animal in the middle of the screen and the sixhabitats are surrounding it. The child will have to tap and drag the animal to the correct habitat.Each game will allow the child to pick a difficulty level; easy, medium, and hard. The difficultywill also determine the pace of the games, allowing children to understand the games but not getbored as well. Also, the option of having a hint will be offered to reduce the frustration for thechild.The app will be completely animated. The habitats will be simple with bright colors to intriguethe children but also have a realistic feel to it. The animals will be animated with semi-realisticsounds. Since we encourage children to imitate the sounds of animals, we want to have the noiserealistic but in an animated way. Also, in the habitats, the landscapes will be different to providenovelty to the children. When a child opens a habitat, they will be able to explore it to find outwhere they can go with their animals. For instance, in the jungle the monkey will be able toswing from the trees and touching different flowers will create different drumbeats. In the homehabitat, the child will be able to play with the different animals all over the house. They will beable to take the dog from the bedroom to the living room to the kitchen playing catch and such.In each habitat, the child will have to touch around and see what kinds of surprises are in store!AUDIENCE:The app is for both boys and girls from the ages four to eight in the US. This is for children inthe US only because we know what typical animals are in a home in the US. Not to say thatchildren from other countries cannot play; they would be learning a little about the Americanculture too! Also, the children will be in the preschool to 3rd grade learning levels of reading andspelling.The app is also targeted to the children’s parents. If the parents are comfortable with letting theirchild play and learn about the animals, then they will love the learning aspects as well. Wewanted to make an app that is fun but educational at the same time.COMPETITIVE ANALYSIS:There is a similar app called Animals for Toddlers. It was called Farm for Toddlers where it onlyfocused on farm animals. Now they have opened their horizons to ocean, Australia, snowscape,desert-oasis, and jungle while still having the farm scene. However, their app just focuses onsounds of the animals and does not have any games or interactive elements other than theanimals just making their noise and moving when clicked.But other than that, compared to the other apps that focus on animals, I have not seen an app thathas a combination of different types of animals. I have seen many farm animal apps and jungleapps but nothing that has both. Also, there are many separate apps that focus on matching orspelling but no apps that combine the two. My app will be a fun and interactive way for childrento learn.
My app will help children learn new vocabulary while having fun. Also, my app will encouragechildren to learn about different animals and their habitats. To ensure that the children will wantto keep playing, each game will have a rewards sound and a “wrong answer” sound. Silly soundswill make the child understand they have received the wrong or correct answer while making itlight and funny. In addition, winning games will unlock different surprises. When a child haswon up to 10 different games, a new snack, toy, or trick will be unlocked for the child to usewith the animals. This could include a banana for a monkey, a yawn ball for a cat, or a flip for adolphin.APPEAL:This app will appeal to children in my targeted audience because children have always beencurious about animals and want to learn about them. Also, animals have always been a startingpoint for children to learn for spelling as well.The children will be learning and not even know itbecause they will be having fun. I think this will appeal to the parents of the children as wellbecause they will be interested in their children learning about different animals but be pleasedthat the app includes different games and has different learning elements.DISTRIBUTION:To distribute my app, I will have the “LITE” app for free in the app store. It will be compatiblewith all tablets, iPhones, iPods and iPads. I want the app to be universal so that a child is notlimited to playing with it because of his or her version of technology. There will beadvertisements in between other games introducing the new game.MARKETING/PROMOTION/LICENSING/MERCHANDISING:To help promote and market my app, I will go to fellow preschool learning/teaching companies(such as Hasbro) or preschool associations for the support of my product. I would show themhow educational my product is and how it differs from all of the similar apps already out. Iwould have samples tried out by children to test out the game before it is released to iron out anybugs. Also, as mentioned before I would have a free version for parents to first try out with theirkids and have the full version for the most popular price of $.99. Lastly, I would have bloggingmothers on blogging websites, such as www.bestkidsapps.com, have a free full version of theapp in exchange for them to blog about the app. This way there will be advertisement about theapp at little cost.