Tactical PR
For StartupsFor Startups
Chikodi Chima // Moonshot
@Chikodi
Purpose:
To equip startups with new techniques
for engaging the media and making
deeper connections with customers by
thin...
Key TakeawaysKey Takeaways
At the end of this talk you will be able:
•Use “breadcrumbs” to build an audience
•
to write about your startup
•Turn your...
Like what you’ve heard?
Share a tweet.
http://ctt.ec.edUVaxf
About Me:
•
and The Next Web
• Founder of Moonshot
• Publisher of PR Tips For Startups
Create an Audience in
Five Minutes or Less:
“A few people talking a lot about
you is better than a lot of people not
talking about you.”
Tweet this: http://ctt.ec/Xhg...
Use BreadcrumbsUse Breadcrumbs
What Are Breadcrumbs?What Are Breadcrumbs?
Breadcrumbs are words or phrases
people use to describe larger issues.
Examples of BreadcrumbsExamples of Breadcrumbs
Jargon
Pending legislation
Competitor’s names/names
of key employees
Key thought leaders
Product/service line
Specialized ...
Find the breadcrumbs and
they will lead you to the loaf.
Tweet this: http://ctt.ec/v4RWA
People use hashtags to organize
information on social media platforms
such as Twitter,Facebook, Tumblr,
Instagram, LinkedI...
Hashtags collect:
•Trending topics
•Rants
•Popular/useful blog posts and resources
Breadcrumbs matter because
people are sharing their pain online
every minute of every day.
People using hashtags
want to be found.
A true entrepreneur never
lets a problem go to waste.
Tweet this: http://ctt.ec/43Sc6
Make Friends With the HashtagMake Friends With the Hashtag
Tools For Sweeping Up BreadcrumbsTools For Sweeping Up Breadcrumbs
Google Alerts
Mention
Social Media Monitoring
Similar Site Search
MuckRack
matters to your customers in real-time...
write stories of interest to your customers.
Trace breadcrumbs back to the author/
your startup.
Breadcrumbs ExerciseBreadcrumbs Exercise
to your industry or product?
How many times per day or per hour
are key terms shared on Twitter?
What are three publicatio...
Use Breadcrumbs to
Create Compelling
Content for Your BlogContent for Your Blog
Making Compelling Content
with Breadcrumbs
• Enter the conversation with added value
• Answer questions
• Provide insight/...
To Recap:
you build an audience
People sharing their pain
online want to be found
Turn breadcrumbs into compelling
content...
That’s A Wrap!That’s A Wrap!
it can be found at:
Slideshare.net/Chikodi
Questions?Questions?
Contact Me:
Chikodi@moonshotpr.com
Or Chikodi anywhere internet is found.
Thank You!Thank You!
@Chikodi
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Tactical PR For Startups

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Getting media attention for your business or startup is simple; use "breadcrumbs" to discover the issues that matter to your audience, and create high-quality, relevant content for your blog to keep the conversation going.

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Tactical PR For Startups

  1. 1. Tactical PR For StartupsFor Startups Chikodi Chima // Moonshot @Chikodi
  2. 2. Purpose: To equip startups with new techniques for engaging the media and making deeper connections with customers by thinking and acting like publishers.
  3. 3. Key TakeawaysKey Takeaways
  4. 4. At the end of this talk you will be able: •Use “breadcrumbs” to build an audience • to write about your startup •Turn your blog into the ultimate tool for thought leadership.
  5. 5. Like what you’ve heard? Share a tweet. http://ctt.ec.edUVaxf
  6. 6. About Me: • and The Next Web • Founder of Moonshot • Publisher of PR Tips For Startups
  7. 7. Create an Audience in Five Minutes or Less:
  8. 8. “A few people talking a lot about you is better than a lot of people not talking about you.” Tweet this: http://ctt.ec/Xhgdj
  9. 9. Use BreadcrumbsUse Breadcrumbs
  10. 10. What Are Breadcrumbs?What Are Breadcrumbs?
  11. 11. Breadcrumbs are words or phrases people use to describe larger issues.
  12. 12. Examples of BreadcrumbsExamples of Breadcrumbs
  13. 13. Jargon Pending legislation Competitor’s names/names of key employees Key thought leaders Product/service line Specialized procedure Etc.
  14. 14. Find the breadcrumbs and they will lead you to the loaf. Tweet this: http://ctt.ec/v4RWA
  15. 15. People use hashtags to organize information on social media platforms such as Twitter,Facebook, Tumblr, Instagram, LinkedIn, etc.
  16. 16. Hashtags collect: •Trending topics •Rants •Popular/useful blog posts and resources
  17. 17. Breadcrumbs matter because people are sharing their pain online every minute of every day.
  18. 18. People using hashtags want to be found.
  19. 19. A true entrepreneur never lets a problem go to waste. Tweet this: http://ctt.ec/43Sc6
  20. 20. Make Friends With the HashtagMake Friends With the Hashtag
  21. 21. Tools For Sweeping Up BreadcrumbsTools For Sweeping Up Breadcrumbs
  22. 22. Google Alerts Mention Social Media Monitoring Similar Site Search MuckRack
  23. 23. matters to your customers in real-time... write stories of interest to your customers.
  24. 24. Trace breadcrumbs back to the author/ your startup.
  25. 25. Breadcrumbs ExerciseBreadcrumbs Exercise
  26. 26. to your industry or product? How many times per day or per hour are key terms shared on Twitter? What are three publications that cover your industry?
  27. 27. Use Breadcrumbs to Create Compelling Content for Your BlogContent for Your Blog
  28. 28. Making Compelling Content with Breadcrumbs • Enter the conversation with added value • Answer questions • Provide insight/analysis on important events (SME) • Show your personality
  29. 29. To Recap: you build an audience People sharing their pain online want to be found Turn breadcrumbs into compelling content to hook your audience.
  30. 30. That’s A Wrap!That’s A Wrap! it can be found at: Slideshare.net/Chikodi
  31. 31. Questions?Questions?
  32. 32. Contact Me: Chikodi@moonshotpr.com Or Chikodi anywhere internet is found.
  33. 33. Thank You!Thank You! @Chikodi

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