Know what you are trying to achieve What is the point of your game? To increase consumer engagement? How will you know if you have succeeded? How will you measure it?
Retention is crucial, yet criminally overlooked
No, games are not just about competition Killers want to beat other people Achievers want to beat themselves Explorers want to go places and find out stuff Socialisers don’t care what they do as long as they are doing it with their friends.
Make it personal Avoid cash rewards Allow people to show status Gamify in a persistent world, expect users to progress over time Have some profile or personal page, however minimal, to sh are with the wider world.