Rav stanely digital_2013-1
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Rav stanely digital_2013-1

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Rav stanely digital_2013-1 Rav stanely digital_2013-1 Presentation Transcript

  • Digital Marketing Services Brian A. Allen
  • Track Social Media Update posts consistently Sync offers and push back to website. Local Marketing / SEO 105 Listings updated and claimed Blogging Offsite submissions Metadata hygiene Display Campaign Behavioral Targeting Double Click Retargeting Ads Video Banners Website Management Videos, Banners, and Specials updated Search Engine Marketing Competitive Analysis PPC Ads sync with TV Ads Leveraged bidding strategies
  • Website Management
  • HTML Pages Created Banner Creation / Additions Copy Rewriting (pages) Photo Additions / Deletions Videos Embedded Image scanning, optimization and adding images Adding in a report or PDF Embedding Power Point Presentations General Cleanup Products Added Product Photography Added Pricing Updates Generate / Update Specials eCommerce Trouble Shooting Site Recommendations Email / Web Hosting Adjustments Skin or Graphic adjustments Link Verification Website Validation / Corrections Browser Compatibility/Speed Testing Page Titles Adding or deleting Search Words Updating Search Description Search Engine Submission Analytics Reports & Reviews Optimization Reports Uptime Reports Search Ranking Reporting Competitive Reporting
  • How does it work?
  • Search Engine Marketing • Increase market share within local target market – Increase New Car and Used Car Sales – Increase service flow/business • Quantify marketing efforts and track key metrics – Custom Dashboards (real time dealer logins) – Call tracking – Key word tracking – Google analytics – Custom PPT presentations
  • Search Engine Marketing • Deliver customers regionally through customer key word queries on major search engines with in local target market • Deep linking: Drive traffic directly to most relevant content based on search terms • Phone number in ad text • Location ad extensions w/ phone number
  • Example of performance
  • Competitive Analysis: overall per keyword
  • Competitive Analysis: per site level
  • Competitive Analysis: per ad / keyword level
  • Display (Behavioral Targeting)
  • Inline Video Banners Displays your video on local sites
  • Insite Banners Displays your website on local sites
  • Local Marketing 105 listings claimed and optimized • Google Places • Bing Place • Yahoo • Yellow Pages • Brownbook.net • Superpages • merchant Circle • Yelp • Many more…
  • Reporting and collaboration • Reviews and analysis: google analytics, webmaster tools, seo reporting tools, keyword tools. • Traffic reports & analysis • Find out where leads are dropping off sites. • Find out which sources are sending the most traffic.
  • Q&A