High-Tech Redneck: The Art of Digital Marketing

2. 41st Annual MAT Conference
Horseshoe Bay Marriott at Horseshoe Bay.
October 6 - 9, 2013

3. Why

5. Website
•Clean design that supports branding
•Contains ‘click bait’
•Videos on the home page
•Get over the ego – give the user what they want.
•Do not over crowd with text 400 – 500 words max
•No more than 3 clicks to submit info or request it.
•Mobile responsive template
•Types of do it yourself sites.
http://www.rameyautos.com/

6. Social Media
• Facebook, Google+, YouTube,
Twitter, Pinterest, LinkedIn,
Instagram
• Building a Social Media Calendar &
Tools
hootsuite.com
sproutsocial.com
google wildfire

7. Social Media

8. Social Media
• Who are you Rock Stars?
• What would your social media
calendar look like?
• What social media channels should
you use?
• Who can execute it (hint: not you).

9. Paid Digital : Display Banner

10. Paid Digital: Pay Per Click
• Deliver customers regionally through
customer key word queries on major
search engines with in local target
market
• Deep linking: Drive traffic directly to
most relevant content based on search
terms
• Phone number in ad text
• Location ad extensions w/ phone
number
•Spyfu.com to see what your
competition is doing!

11. Paid Digital: Pay Per Click

12. Press Releases
•PR Newswire,
•Include images & correct contact info
•Great for search engine optimization
•Great for driving traffic to events and public awareness
•Tools:
http://www.prnewswire.com/

13. Search Engine Optimization
•Culmination of several tactics
•Copy writing
•Blogging
Onsite Articles
Offsite Articles
•Appropriate Keyword Placement
•Tools:
http://moz.com/

14. Local Marketing
• Google Places
• Bing Place
• Yahoo
• Yellow Pages
• Brownbook.net
• Superpages
• merchant Circle
• Yelp
• Many more…

15. HTML Newsletter
•A necessity but can be over done.
•Unless you have a lot of activity do not send out
newsletter more frequently than 1 time per week.
•Keep news truncated 1 short paragraph then link to full
article or event on website.
•Remember goal is to drive traffic to the website.
•Tools:
constantcontact.com
verticalresponse.com

16. Blogs
•Create quality content. Content that people care
to read.
•Post frequently and on purpose.
•DO NOT START A BLOG AND ABANDONE IT.
•Blogs can be onsite, offsite or both.
•Repost links to your Blog from Newsletter, Social
media and Press releases.
blogspot.com
Wordpress.com
Blogger.com

17. Traditional Advertising
•Television
•Radio
•Print
•Outdoor
•Branding

18. Google Analytics
•Google analytics is free
•Fairly easy to install or have your web guy do it
•Essential to knowing what is happening on your site.

19. Google Analytics

20. Information•Brian A. Allen
•Social:
www.facebook.com/chifriedchicken
www.twitter.com/chifriedchicken
www.linkedin.com/in/chifriedchicken
http://www.slideshare.net/chifriedchicken/
•Brian.allen@bunchalotta.com
•Company:
www.bunchalotta.com
www.facebook.com/bunchalotta
877-WEBNERD