More IMPACT
LESS effort
with SOCIAL computing

Agenda

➡ 475 million adult internet users worldwide, of
these 5.1 million are Australian.
➡ PhD research by Headshift Australasia’s Anne
Bartett-Bragg into the Generation Y & X age group
shows that they interact and behave online quite
differently.
➡ Other research, released by comScore in July
2008, found heavy social network site users spend
22 hours per month on their favourite sites.

dothegreenthing.com
Breadth of
engagement

enabledbydesign.org
Improving
lifestyles of
those with
disabilities

patientopinion.org.uk
Tangible
service
improvement

mentornet.net.au
Social change

ruralcommunities.gov.uk
Giving isolated
groups a voice

Some themes in these examples
➡ Use of Web-standards, API’s and light
connections with other Web-based social media.
➡ Customisation of ‘social’ software platforms to
specific social ‘work flows’.
➡ Hosting on the Web, even if restricted to internal
users.
➡ Built using collaborative, user-centred, agile
approaches - people, process, technology and
content.

Dams and Waterfalls

A Social Computing Approach

Tips
➡ Plenty of free tools to learn and experiment.
➡ Look at total cost and don’t reinvent the wheel.
➡ Think of both big and small projects.
➡ Understand the social flows and patterns.
➡ Use social computing for social media.

And don’t miss the people in the software...

More info...
• www.headshift.com
• twitter.com/chieftech
• http://chieftech.blogspot.com/
• james.dellow@headshift.com

Acknowledgements
• ULTIMATE FACEBALL!!1! http://www.flickr.com/photos/
35468159852@N01/449142212/
• Web2.0 mosaic http://www.flickr.com/photos/38733412@N00/2053289691/
• Teamwork (from below) http://www.flickr.com/photos/
17051270@N08/2728679996/
• kinzua dam close up http://www.flickr.com/photos/
98777704@N00/1111029136/
• Google Lego 50th Anniversary Inspiration http://www.flickr.com/photos/
16441028@N00/2226178289/
• SNDRV 2.0 http://www.flickr.com/photos/94549193@N00/3329968159/
• Lego people http://www.flickr.com/photos/joeshlabotnik/305410323/