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Smarter > Simpler > Social: Case studies on how to have more impact for less effort

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My presentation for the not-for-profit IT conference, Connecting Up Australia 2009, held on 11th-13th May 2009 in Sydney: ...

My presentation for the not-for-profit IT conference, Connecting Up Australia 2009, held on 11th-13th May 2009 in Sydney:
Social media is having a dramatic affect on society. For the non-profit sector this is a fantastic opportunity to engage with people in new ways. What you may not realise is how this social computing approach can actually help your organisation to have more impact for less effort than has been possible before.

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Smarter > Simpler > Social: Case studies on how to have more impact for less effort Smarter > Simpler > Social: Case studies on how to have more impact for less effort Presentation Transcript

  • More IMPACT LESS effort with SOCIAL computing
  • Agenda
  • ➡ 475 million adult internet users worldwide, of these 5.1 million are Australian. ➡ PhD research by Headshift Australasia’s Anne Bartett-Bragg into the Generation Y & X age group shows that they interact and behave online quite differently. ➡ Other research, released by comScore in July 2008, found heavy social network site users spend 22 hours per month on their favourite sites.
  • dothegreenthing.com Breadth of engagement
  • enabledbydesign.org Improving lifestyles of those with disabilities
  • patientopinion.org.uk Tangible service improvement
  • mentornet.net.au Social change
  • ruralcommunities.gov.uk Giving isolated groups a voice
  • Some themes in these examples ➡ Use of Web-standards, API’s and light connections with other Web-based social media. ➡ Customisation of ‘social’ software platforms to specific social ‘work flows’. ➡ Hosting on the Web, even if restricted to internal users. ➡ Built using collaborative, user-centred, agile approaches - people, process, technology and content.
  • Dams and Waterfalls
  • A Social Computing Approach
  • Tips ➡ Plenty of free tools to learn and experiment. ➡ Look at total cost and don’t reinvent the wheel. ➡ Think of both big and small projects. ➡ Understand the social flows and patterns. ➡ Use social computing for social media.
  • And don’t miss the people in the software...
  • More info... • www.headshift.com • twitter.com/chieftech • http://chieftech.blogspot.com/ • james.dellow@headshift.com
  • Acknowledgements • ULTIMATE FACEBALL!!1! http://www.flickr.com/photos/ 35468159852@N01/449142212/ • Web2.0 mosaic http://www.flickr.com/photos/38733412@N00/2053289691/ • Teamwork (from below) http://www.flickr.com/photos/ 17051270@N08/2728679996/ • kinzua dam close up http://www.flickr.com/photos/ 98777704@N00/1111029136/ • Google Lego 50th Anniversary Inspiration http://www.flickr.com/photos/ 16441028@N00/2226178289/ • SNDRV 2.0 http://www.flickr.com/photos/94549193@N00/3329968159/ • Lego people http://www.flickr.com/photos/joeshlabotnik/305410323/