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There are already plenty of examples around Australia of grass roots entrepreneurial groups (e.g. Silicon Beach) and other self-organising events (e.g. BarCamp) where self-starters in the industry have shown they are more than prepared to invest their own time and effort into creating a local Web 2.0 industry. Considering the value these already contribute to innovation in this country, imagine what we could achieve if the nation actually provided more active support? However, how do we balance the essence of Web 2.0 itself in these grass initiatives vs the overhead of government support?