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Rebooting the Enterprise with Blogs, Wikis and other Social Software
 

Rebooting the Enterprise with Blogs, Wikis and other Social Software

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Consumer-driven social communication technologies — like blogs, wikis and instant messaging - are now helping business people to collaborate in new ways, with the organisations that adopt them ...

Consumer-driven social communication technologies — like blogs, wikis and instant messaging - are now helping business people to collaborate in new ways, with the organisations that adopt them internally being dubbed “Enterprise 2.0”.
Learn about the impact of these social software tools inside your organisation and the implications for existing business information systems. This presentation was made at the Australian Institure of Management (AIM) on 11th October, 2006 in Canberra, Australia. Note: Some changes to the first few slides have been made from the original presentation to provide context for the remainder of the slides.

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  • Rebooting the Enterprise with Blogs, Wikis and other Social Software Consumer-driven social communication technologies — like blogs, wikis and instant messaging - are now helping business people to collaborate in new ways, with the organisations that adopt them internally being dubbed “Enterprise 2.0”. Learn about the impact of these social software tools inside your organisation and the implications for existing business information systems.

Rebooting the Enterprise with Blogs, Wikis and other Social Software Rebooting the Enterprise with Blogs, Wikis and other Social Software Presentation Transcript

  • Rebooting the Enterprise James Dellow Senior Consultant – Information & Knowledge Management
    • Photo source: (US) National Archive (copyright expired)
    • The Model T was introduced on October 1, 1908. The car was very simple to drive, and--more important--easy and cheap to repair. It was so cheap at $825 in 1908 (the price fell every year) that by the 1920s a majority of American drivers learned to drive on the Model T.
    • Always on the hunt for more efficiency and lower costs, in 1913 Ford introduced the moving assembly belts into his plants, which enabled an enormous increase in production. Sales passed 250,000 in 1914.
    • (Source: Wikipedia)
    • The Long-Distance Journey of a Fast-Food Order
    • “Ms. Vargas works not in a restaurant but in a busy call center in this town, 150 miles from Los Angeles. She and as many as 35 others take orders remotely from 40 McDonald's outlets around the country. The orders are then sent back to the restaurants by Internet, to be filled a few yards from where they were placed. The people behind this setup expect it to save just a few seconds on each order. But that can add up to extra sales over the course of a busy day at the drive-through.”
    • The New York Times, 11/4/2006
    The World is Flat
  • The Next Revolution – “Extreme Data”
    • Data Everywhere
    • Time and Place
    • Social Connections
    • Meaning
    Power of the network Power of community Bandwidth performance Processor & storage performance Network Effect
  • How has the WWW responded to Extreme Data? Adapted from: Tim O'Reilly/O’Reilly Media “ Social Software” Web 2.0
  • RSS Wikis Blogs Instant Messaging Social Networking Podcasting Peer-2-Peer User Generated Content Bookmarking Tagging
  • What is a blog?
    • A blog is a website where entries are made in journal style and displayed in a reverse chronological order.
    • Blogs often provide commentary or news on a particular subject, such as food, politics, or local news; some function as more personal online diaries. A typical blog combines text, images, and links to other blogs, web pages, and other media related to its topic.
    • Most blogs are primarily textual although some focus on photographs (photoblog), videos (vlog), or audio (podcasting), and are part of a wider network of social media.
    • Source: Wikipedia
  • What is a blog? More detail Links to other content (outside or inside the blog) RSS feed of recent posts “ Tags” (folksonomy) Comments – made by visitors to the blog Submit to social bookmarking and social new sites
  • What is a wiki? “Read/Write Web”
    • A wiki is a type of website that allows the visitors themselves to easily add, remove and otherwise edit and change some available content, sometimes without the need for registration. This ease of interaction and operation makes a wiki an effective tool for collaborative authoring.
    • Source: Wikipedia
  • What is an RSS Reader?
    • RSS is a simple XML-based system that allows users to subscribe to their favorite websites. Using RSS, webmasters can put their content into a standardized format, which can be viewed and organized through RSS-aware software.
    • A program known as a feed reader or aggregator can check a list of feeds on behalf of a user and display any updated articles that it finds.
    • Source: Wikipedia
    On the Web, RSS feeds can be identified by this symbol or often the words “Subscribe”, RSS or XML.
  • What about Tagging?
  • How we tap into the “Longtail” with social software WWW RSS Reader Search & Bookmark Contribute
  • Inside the firewall now (in many large enterprises) Outlook Intranet Published Information Other Information Other Systems My Email My Information Other Email Approver Where is the longtail?
  • What is Enterprise 2.0? “Freeform” Enterprise 2.0: The Dawn of Emergent Collaboration by Andrew P. McAfee in Sloan Management Review, Spring 2006. “ the use of emergent social software platforms within companies, or between companies and their partners or customers.” Search Authoring
      • Extensions
    Signals Links Tags
  • Differences between traditional and social software
    • Traditional Groupware and Collaboration Software
      • Ray Ozzie (1989)
      • Top down/inward out
      • Bounded networks (organisational, project, business relationship)
      • Enterprise software platforms with interoperability added
      • Proprietary user interfaces and formats, glued with email or “exporting” data
    • Social Software in the Enterprise
      • Heritage in consumer originated social software (and Web 2.0) on the Internet
      • Clay Shirky (2002) – “Social Software” then Andrew McAfee (2006) – “Enterprise 2.0”
      • Bottom up/outward in
      • Self-organising, emergent networks glued with XML over HTTP ("Small pieces, loosely joined" - David Weinberger)
    Grey Area
  • Source: http://wikipedistik.de/survey/results.html People Technology Process
  • Future State? Convergence or bridging of Enterprise 2.0 with existing “formal” information structures
  • Future State? Web 2.0 follows social software into the enterprise
  • IT Dept. Enterprise Individuals Records, Transactions Documents, Messages Volume Interactions, Relationships Multi-media communications Things Vehicles, Machines, Products, Objects, Locations Dispersed - Less Control Centralized - High Control An information explosion is underway! Pervasive data collection
  • Watching consumer trends like mashups
  • What can you do right now?
  • The Last Word “ Time is really the only capital that any human being has and the thing that he can least afford to waste or lose...” - The Wizard of Menlo Park (aka Thomas Edison)
  • Experience. Results. James Dellow, Senior Consultant - Information & Knowledge Management 0434 562 507 or jdellow@csc.com Leading Edge Forum: http://lef.csc.com/ Personal blog: http://chieftech.blogspot.com/