Intranet 2.0 - Integrating Enterprise 2.0 into your corporate intranet

Intranet 2.0 How to integrate Enterprise 2.0 into your corporate intranet James Dellow, September 2007 09/20/07 08:18 PM 6851-06_Teamwork 2006 1

Definitions Differences • Web 2.0 • Social Software • Enterprise Web 2.0 • Enterprise 2.0 • Intranet 2.0

Simple; Small pieces loosely joined; Perpetual beta

Form vs Function

Intranet 1.0

Intranet 2.0 • User driven • Social • Collaborative • Activity Centred • “Mashable” • Incremental changes • Inspired by Web 2.0

Benefits • Easier to manage • More adaptable • Better usability • Connect people • Access internal data • Tap into external data • Facilitate “wisdom of the crowds” • Meet emergent needs • Cheaper?

• Enterprise users as consumers • “De-Permiterisation”

SEARCH RSS, TAGS User content

Wiki characteristics • The pages must be stored in a central, shared repository. • Anyone should be able to edit pages. • Editing should be easy and accessible and not require special tools. • Formatting information pages should be much simpler than using HTML. Source: Wikis for Dummies

User ac t i vi t i e s PR O FI L E S S oc i al NEtworks AGGR IG AT I ON MASHUPS visual i s a ti on

Key Ingredients

Collaborative Infrastructure User Content! Guidelines Blog editor RSS Reader Applications WeB Brow ser Other Infrastructure s, Content LAN, Server Databases Source: Evaristo, R. and Munkvold, B.E., 2002, ‘Collaborative Infrastructure Formation in Virtual Projects’, Journal of Global Information Technology Management, Vol. 5, No. 2, 2002, pp. 29-47

Where 2.0? I’m there Save me already… money! Help my project Just get out of my way! ? There has to be a better way?

Option 1: Fix a single problem • Save money • Collaboration • Projects • Communication • Manage change • Support • Automation • ???

Option 2: Enterprise Web 2.0

Option 3: Enterprise 2.0

Web 2.0 Longtail Search & Bookmark WWW RSS Reader Contribute

Signals Search Extensions Links Tags Authoring Source: Enterprise 2.0: The Dawn of Emergent Collaboration by Andrew P. McAfee in Sloan Management Review, Spring 2006.

Source: http://wikipedistik.de/survey/results.html

Shrine…………………..…Theaters…………….…....….Cafe INTERACTIVITY Bazaar…………………...…Malls……………......….Specialty FOCUS Loners…………………...Associates…………….....….Family COHESION Source: Hosting Web Communities, Cliff Figallo, Wiley Computer Publishing, New York, 1998

• Web 2.0 inspired solutions emerging for enterprise users • Hosted and open source solutions significantly lower the cost of experimentation • User’s expectations informed by the Web 2.0 experience

• quot;Collaboration and facilitation (rather than control and vetting) are key drivers in the successful utilization of new and existing technologies, as well as in unleshing the willingness of people to contribute with their effort... Let a thousand flowers bloom does work, even if you have to pull a few weeds on occasion.quot; Michele Egan, World Bank

Content Infrastructure Intranet Governance

Intranet 2.0 Knowing how to apply Web 2.0 inside the firewall and allowing an Intranet Guidelines Replicating the key 2.0 culture to ingredients of Web flourish 2.0 inside the Applications firewall to suit your & Services objectives Infrastructure - Network, Servers, Databases - Search, Aggregation, Connectors

Universal Intranet CMS Model Integration/Portal Drivers: Content Management System Audience Support Create Manage Access (Authoring, (Publishing, (Presentation, & Content Templates & Workflow & Navigation Training Attributes Syndication) Auditing) & Search) TCO/ROI Authors Security & User Authentication Oversight I.T. Platform(s) The Organisation Feedback Loop

Information Awareness Space Space Communication Collaboration Space Space Source: Stenmark, D. (2001). quot;The Relationship between Information and Knowledgequot;. In Proceedings of IRIS-24 , Ulvik, Norway, August 11-14.

• James Dellow • 0434 562 507 • jdellow@csc.com • Join the conversation: http://chieftech.blogspot.com/

Experience. Results. 09/20/07 08:18 PM 6851-06_Teamwork 2006 29

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Intranet 2.0 - Integrating Enterprise 2.0 into your corporate intranet

by James Dellow on Sep 20, 2007

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Intranet 2.0 - Integrating Enterprise 2.0 into your corporate intranet — Presentation Transcript