Intranet 2.0
How to integrate Enterprise 2.0 into your corporate intranet
James Dellow, September 2007
09/20/07 08:18 PM 6851-06_Teamwork 2006 1

Definitions Differences
• Web 2.0
• Social Software
• Enterprise Web 2.0
• Enterprise 2.0
• Intranet 2.0

Simple; Small pieces loosely
joined; Perpetual beta

Form vs Function

Intranet 1.0

Intranet 2.0
• User driven
• Social
• Collaborative
• Activity Centred
• “Mashable”
• Incremental changes
• Inspired by Web 2.0

Benefits
• Easier to manage
• More adaptable
• Better usability
• Connect people
• Access internal data
• Tap into external data
• Facilitate “wisdom of the
crowds”
• Meet emergent needs
• Cheaper?

• Enterprise users as consumers
• “De-Permiterisation”

SEARCH
RSS,
TAGS
User
content

Wiki characteristics
• The pages must be stored in a central,
shared repository.
• Anyone should be able to edit pages.
• Editing should be easy and accessible
and not require special tools.
• Formatting information pages should
be much simpler than using HTML.
Source: Wikis for Dummies

User ac t i vi t i e
s
PR O FI L E S
S oc i al NEtworks
AGGR
IG AT
I ON
MASHUPS
visual i s a ti on

Key Ingredients

Collaborative Infrastructure
User
Content!
Guidelines Blog editor
RSS
Reader
Applications
WeB
Brow
ser
Other
Infrastructure s, Content
LAN, Server
Databases
Source: Evaristo, R. and Munkvold, B.E., 2002, ‘Collaborative Infrastructure Formation in Virtual
Projects’, Journal of Global Information Technology Management, Vol. 5, No. 2, 2002, pp. 29-47

Where 2.0?
I’m there
Save me already…
money! Help my
project Just get out
of my way!
?
There has to be a
better way?

Option 1: Fix a single problem
• Save money
• Collaboration
• Projects
• Communication
• Manage change
• Support
• Automation
• ???

Option 2: Enterprise Web 2.0

Option 3: Enterprise 2.0

Web 2.0 Longtail
Search &
Bookmark
WWW
RSS
Reader
Contribute

Signals Search
Extensions Links
Tags Authoring
Source: Enterprise 2.0: The Dawn of Emergent Collaboration by Andrew P. McAfee in Sloan Management Review, Spring 2006.

Source: http://wikipedistik.de/survey/results.html

Shrine…………………..…Theaters…………….…....….Cafe
INTERACTIVITY
Bazaar…………………...…Malls……………......….Specialty
FOCUS
Loners…………………...Associates…………….....….Family
COHESION
Source: Hosting Web Communities, Cliff Figallo, Wiley Computer Publishing, New York, 1998

• Web 2.0 inspired solutions emerging
for enterprise users
• Hosted and open source solutions
significantly lower the cost of
experimentation
• User’s expectations informed by the
Web 2.0 experience

• \"Collaboration and facilitation (rather
than control and vetting) are key
drivers in the successful utilization of
new and existing technologies, as well
as in unleshing the willingness of
people to contribute with their effort...
Let a thousand flowers bloom does
work, even if you have to pull a few
weeds on occasion.\"
Michele Egan, World Bank

Content
Infrastructure
Intranet
Governance

Intranet 2.0
Knowing how to
apply Web 2.0 inside
the firewall and
allowing an Intranet Guidelines Replicating the key
2.0 culture to ingredients of Web
flourish 2.0 inside the
Applications firewall to suit your
& Services objectives
Infrastructure
- Network, Servers, Databases
- Search, Aggregation, Connectors

Universal Intranet CMS
Model
Integration/Portal
Drivers: Content Management System
Audience Support
Create Manage Access
(Authoring, (Publishing, (Presentation, &
Content Templates & Workflow & Navigation Training
Attributes Syndication) Auditing) & Search)
TCO/ROI
Authors
Security & User Authentication Oversight
I.T. Platform(s)
The Organisation
Feedback
Loop

Information Awareness
Space Space
Communication Collaboration
Space Space
Source: Stenmark, D. (2001). \"The Relationship between Information and Knowledge\". In Proceedings of IRIS-24 ,
Ulvik, Norway, August 11-14.

• James Dellow
• 0434 562 507
• jdellow@csc.com
• Join the conversation:
http://chieftech.blogspot.com/

Experience. Results.
09/20/07 08:18 PM 6851-06_Teamwork 2006 29