The Deliberate
Storyteller
Turn Your Key Messages and
Business Stories into Results
2
Note to Slideshare.net Readers…
 This presentation is a 90-minute hands-on
workshop on being a deliberate storyteller—a...
3
Dialogue to Audience…
 What do they have in common?
 What do you feel?
 What do you think about?
 Do they appeal to ...
4Copyright © 2010, The Chief Storyteller®
, LLC. All rights reserved. www.TheChiefStoryteller.com
5Copyright © 2010, The Chief Storyteller®
, LLC. All rights reserved. www.TheChiefStoryteller.com
Copyright © 2010, The Chief Storyteller®
, LLC. All rights reserved. www.TheChiefStoryteller.com
7Copyright © 2010, The Chief Storyteller®
, LLC. All rights reserved. www.TheChiefStoryteller.com
Copyright © 2010
The Chief Storyteller®
, LLC.
All rights reserved.
www.TheChiefStoryteller.com
9
Dialogue to Audience…
I’m going to quickly show you 5 images.
These series of pictures came from an
organization’s annua...
10Copyright © 2010, The Chief Storyteller®
, LLC. All rights reserved. www.TheChiefStoryteller.com
11Copyright © 2010, The Chief Storyteller®
, LLC. All rights reserved. www.TheChiefStoryteller.com
12Copyright © 2010, The Chief Storyteller®
, LLC. All rights reserved. www.TheChiefStoryteller.com
13Copyright © 2010, The Chief Storyteller®
, LLC. All rights reserved. www.TheChiefStoryteller.com
14Copyright © 2010, The Chief Storyteller®
, LLC. All rights reserved. www.TheChiefStoryteller.com
15
Dialogue to Audience…
I interact for a minute with audience members as
they try to guess FedEx Corporation.
What does F...
Copyright © 2010, The Chief Storyteller®
, LLC. All rights reserved. www.TheChiefStoryteller.com
17Copyright © 2010, The Chief Storyteller®
, LLC. All rights reserved. www.TheChiefStoryteller.com
Copyright © 2010, The Chief Storyteller®
, LLC. All rights reserved. www.TheChiefStoryteller.com
Copyright © 2010, The Chief Storyteller®
, LLC. All rights reserved. www.TheChiefStoryteller.com
Copyright © 2010, The Chief Storyteller®
, LLC. All rights reserved. www.TheChiefStoryteller.com
21Copyright © 2010, The Chief Storyteller®
, LLC. All rights reserved. www.TheChiefStoryteller.com
22Copyright © 2010, The Chief Storyteller®
, LLC. All rights reserved. www.TheChiefStoryteller.com
Copyright © 2010, The Chief Storyteller®
, LLC. All rights reserved. www.TheChiefStoryteller.com
24Copyright © 2010, The Chief Storyteller®
, LLC. All rights reserved. www.TheChiefStoryteller.com
25Copyright © 2010, The Chief Storyteller®
, LLC. All rights reserved. www.TheChiefStoryteller.com
Copyright © 2010, The Chief Storyteller®
, LLC. All rights reserved. www.TheChiefStoryteller.com
27
Dialogue to Audience…
What do you immediately think of when I say, “First
boss?” A name, emotion, positive, negative?
W...
Copyright © 2010
The Chief Storyteller®
, LLC.
All rights reserved.
www.TheChiefStoryteller.com
29
Dialogue to Audience…
And speaking of the power of words…headlines
are one of the most powerful parts of
advertising.
N...
30Copyright © 2010, The Chief Storyteller®
, LLC. All rights reserved. www.TheChiefStoryteller.com
Copyright © 2010, The Chief Storyteller®
, LLC. All rights reserved. www.TheChiefStoryteller.com
1. We are champions of healthy living
© American Diabetes Association®
2. We mold water into excitement
© The Water Works,...
33Copyright © 2010, The Chief Storyteller®
, LLC. All rights reserved. www.TheChiefStoryteller.com
34Copyright © 2010, The Chief Storyteller®
, LLC. All rights reserved. www.TheChiefStoryteller.com
35Copyright © 2010, The Chief Storyteller®
, LLC. All rights reserved. www.TheChiefStoryteller.com
36
Dialogue to Audience…
Look at every business story element in your
organization.
Scan every one of them for consistency...
37Copyright © 2010, The Chief Storyteller®
, LLC. All rights reserved. www.TheChiefStoryteller.com
38
Dialogue to Audience…
Here’s an example of what I do for visual story
elements.
The green circles are positive comments...
39
Copyright © 2010
The Chief Storyteller®
, LLC.
All rights reserved.
www.TheChiefStoryteller.com
40
Dialogue to Audience…
Don’t make the mistake this company made. It
posted pictures of a “booze cruise” on its
website.
...
Simplify: Write to the 10th
Grade Level
Plutoids are celestial bodies in
orbit around the sun at a
distance greater than t...
43Copyright © 2010, The Chief Storyteller®
, LLC. All rights reserved. www.TheChiefStoryteller.com
44
Dialogue to Audience…
Based on over 8 years of research, the process
follows the natural way we build relationships.
It...
Copyright © 2010, The Chief Storyteller®
, LLC. All rights reserved. www.TheChiefStoryteller.com
46
StoryInventory
Copyright © 2010, The Chief Storyteller®
, LLC. All rights reserved. www.TheChiefStoryteller.com
47Copyright © 2010, The Chief Storyteller®
, LLC. All rights reserved. www.TheChiefStoryteller.com
48
Dialogue to Audience…
As soon as you share any business story element
with someone, you relinquish absolute control.
He...
49Copyright © 2010, The Chief Storyteller®
, LLC. All rights reserved. www.TheChiefStoryteller.com
50All images are copyright © with their respective organizations.Copyright © 2010, The Chief Storyteller®
, LLC. All right...
51Copyright © 2010, The Chief Storyteller®
, LLC. All rights reserved. www.TheChiefStoryteller.com
52Copyright © 2010, The Chief Storyteller®
, LLC. All rights reserved. www.TheChiefStoryteller.com
53Copyright © 2010, The Chief Storyteller®
, LLC. All rights reserved. www.TheChiefStoryteller.com
54Copyright © 2010, The Chief Storyteller®
, LLC. All rights reserved. www.TheChiefStoryteller.com
Copyright © 2010, The Chief Storyteller®
, LLC. All rights reserved. www.TheChiefStoryteller.com
Copyright © 2010, The Chief Storyteller®
, LLC. All rights reserved. www.TheChiefStoryteller.com
Copyright © 2010, The Chief Storyteller®
, LLC. All rights reserved. www.TheChiefStoryteller.com
58Copyright © 2010, The Chief Storyteller®
, LLC. All rights reserved. www.TheChiefStoryteller.com
59Copyright © 2010, The Chief Storyteller®
, LLC. All rights reserved. www.TheChiefStoryteller.com
60Copyright © 2010, The Chief Storyteller®
, LLC. All rights reserved. www.TheChiefStoryteller.com
61Copyright © 2010, The Chief Storyteller®
, LLC. All rights reserved. www.TheChiefStoryteller.com
63
Ira Koretsky
President & CEO
The Chief Storyteller®
LLC.
+1 (301) 718 – 8368
info@TheChiefStoryteller.com
Blog: www.The...
The Deliberate Storyteller - Turn Your Key Messages and Business Stories into Results
The Deliberate Storyteller - Turn Your Key Messages and Business Stories into Results
Upcoming SlideShare
Loading in...5
×

The Deliberate Storyteller - Turn Your Key Messages and Business Stories into Results

4,349

Published on

Business stories are memorable, powerful packages that get prospects to say, “Tell me more.” They are the words, images, and sounds you use throughout your sales and marketing materials. Examples include presentations, elevator speech, LinkedIn profile, advertising, and website. Learn how to develop high impact messages and select the right business stories through an easy-to-follow process. Stay engaged with practical ideas and thought-provoking exercises you can implement immediately.

Published in: Business
0 Comments
13 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
4,349
On Slideshare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
0
Comments
0
Likes
13
Embeds 0
No embeds

No notes for slide
  • As the word “networking” is used so frequently these days, get students to think about the definition of networking prior to discussing what it is and is not.
  • As the word “networking” is used so frequently these days, get students to think about the definition of networking prior to discussing what it is and is not.
  • The Deliberate Storyteller - Turn Your Key Messages and Business Stories into Results

    1. 1. The Deliberate Storyteller Turn Your Key Messages and Business Stories into Results
    2. 2. 2 Note to Slideshare.net Readers…  This presentation is a 90-minute hands-on workshop on being a deliberate storyteller—a more compelling communicator.  I use Microsoft PowerPoint® as a complement, often using images and graphics alone.  To make it stand more on its own for this contest, I added numerous “context” slides.  Each context slide has a title of “Dialogue to Audience…” and contains a brief sample dialogue of what I say to the audience. Copyright © 2010, The Chief Storyteller® , LLC. All rights reserved. www.TheChiefStoryteller.com
    3. 3. 3 Dialogue to Audience…  What do they have in common?  What do you feel?  What do you think about?  Do they appeal to one or more of your senses? Copyright © 2010, The Chief Storyteller® , LLC. All rights reserved. www.TheChiefStoryteller.com I’m going to quickly show you 5 advertisements. As you look, think of these questions:
    4. 4. 4Copyright © 2010, The Chief Storyteller® , LLC. All rights reserved. www.TheChiefStoryteller.com
    5. 5. 5Copyright © 2010, The Chief Storyteller® , LLC. All rights reserved. www.TheChiefStoryteller.com
    6. 6. Copyright © 2010, The Chief Storyteller® , LLC. All rights reserved. www.TheChiefStoryteller.com
    7. 7. 7Copyright © 2010, The Chief Storyteller® , LLC. All rights reserved. www.TheChiefStoryteller.com
    8. 8. Copyright © 2010 The Chief Storyteller® , LLC. All rights reserved. www.TheChiefStoryteller.com
    9. 9. 9 Dialogue to Audience… I’m going to quickly show you 5 images. These series of pictures came from an organization’s annual report. See if you can guess correctly the organization’s name. Copyright © 2010, The Chief Storyteller® , LLC. All rights reserved. www.TheChiefStoryteller.com
    10. 10. 10Copyright © 2010, The Chief Storyteller® , LLC. All rights reserved. www.TheChiefStoryteller.com
    11. 11. 11Copyright © 2010, The Chief Storyteller® , LLC. All rights reserved. www.TheChiefStoryteller.com
    12. 12. 12Copyright © 2010, The Chief Storyteller® , LLC. All rights reserved. www.TheChiefStoryteller.com
    13. 13. 13Copyright © 2010, The Chief Storyteller® , LLC. All rights reserved. www.TheChiefStoryteller.com
    14. 14. 14Copyright © 2010, The Chief Storyteller® , LLC. All rights reserved. www.TheChiefStoryteller.com
    15. 15. 15 Dialogue to Audience… I interact for a minute with audience members as they try to guess FedEx Corporation. What does FedEx do? Delivers your package from point A to point B, on time. Not very sexy in and of itself. These images tell a compelling and engaging business story. Is your business story as effective as it can be? Copyright © 2010, The Chief Storyteller® , LLC. All rights reserved. www.TheChiefStoryteller.com
    16. 16. Copyright © 2010, The Chief Storyteller® , LLC. All rights reserved. www.TheChiefStoryteller.com
    17. 17. 17Copyright © 2010, The Chief Storyteller® , LLC. All rights reserved. www.TheChiefStoryteller.com
    18. 18. Copyright © 2010, The Chief Storyteller® , LLC. All rights reserved. www.TheChiefStoryteller.com
    19. 19. Copyright © 2010, The Chief Storyteller® , LLC. All rights reserved. www.TheChiefStoryteller.com
    20. 20. Copyright © 2010, The Chief Storyteller® , LLC. All rights reserved. www.TheChiefStoryteller.com
    21. 21. 21Copyright © 2010, The Chief Storyteller® , LLC. All rights reserved. www.TheChiefStoryteller.com
    22. 22. 22Copyright © 2010, The Chief Storyteller® , LLC. All rights reserved. www.TheChiefStoryteller.com
    23. 23. Copyright © 2010, The Chief Storyteller® , LLC. All rights reserved. www.TheChiefStoryteller.com
    24. 24. 24Copyright © 2010, The Chief Storyteller® , LLC. All rights reserved. www.TheChiefStoryteller.com
    25. 25. 25Copyright © 2010, The Chief Storyteller® , LLC. All rights reserved. www.TheChiefStoryteller.com
    26. 26. Copyright © 2010, The Chief Storyteller® , LLC. All rights reserved. www.TheChiefStoryteller.com
    27. 27. 27 Dialogue to Audience… What do you immediately think of when I say, “First boss?” A name, emotion, positive, negative? What do you immediately think of when I say, “Favorite restaurant?” A name, emotion, place, food, country? I can change your emotional mindset easily by using the RIGHT WORDS. Are you using the right words and messages in your communications with your target audiences? Copyright © 2010, The Chief Storyteller® , LLC. All rights reserved. www.TheChiefStoryteller.com
    28. 28. Copyright © 2010 The Chief Storyteller® , LLC. All rights reserved. www.TheChiefStoryteller.com
    29. 29. 29 Dialogue to Audience… And speaking of the power of words…headlines are one of the most powerful parts of advertising. Nearly every type of advertising, whether spoken or written, uses headlines. Copyright © 2010, The Chief Storyteller® , LLC. All rights reserved. www.TheChiefStoryteller.com
    30. 30. 30Copyright © 2010, The Chief Storyteller® , LLC. All rights reserved. www.TheChiefStoryteller.com
    31. 31. Copyright © 2010, The Chief Storyteller® , LLC. All rights reserved. www.TheChiefStoryteller.com
    32. 32. 1. We are champions of healthy living © American Diabetes Association® 2. We mold water into excitement © The Water Works, Inc. 3. We are red tape cutting specialists © Synthesis Professional Services 4. We create workplace happiness © Transwestern Commercial Services 5. We help CEOs control their business destiny® © InterSource® 6. We help make your information work for you © Chief Information Group Copyright © 2010, The Chief Storyteller® , LLC. All rights reserved. www.TheChiefStoryteller.com
    33. 33. 33Copyright © 2010, The Chief Storyteller® , LLC. All rights reserved. www.TheChiefStoryteller.com
    34. 34. 34Copyright © 2010, The Chief Storyteller® , LLC. All rights reserved. www.TheChiefStoryteller.com
    35. 35. 35Copyright © 2010, The Chief Storyteller® , LLC. All rights reserved. www.TheChiefStoryteller.com
    36. 36. 36 Dialogue to Audience… Look at every business story element in your organization. Scan every one of them for consistency: key words, messages, color, font, pictures, graphics, copyrights, current and outdated information, branding, logo, tagline, product and service names, elevator speech, etc. Copyright © 2010, The Chief Storyteller® , LLC. All rights reserved. www.TheChiefStoryteller.com
    37. 37. 37Copyright © 2010, The Chief Storyteller® , LLC. All rights reserved. www.TheChiefStoryteller.com
    38. 38. 38 Dialogue to Audience… Here’s an example of what I do for visual story elements. The green circles are positive comments. The orange circles indicate areas to look at and re- examine from a variety of messaging and visual storytelling aspects. Copyright © 2010, The Chief Storyteller® , LLC. All rights reserved. www.TheChiefStoryteller.com
    39. 39. 39 Copyright © 2010 The Chief Storyteller® , LLC. All rights reserved. www.TheChiefStoryteller.com
    40. 40. 40 Dialogue to Audience… Don’t make the mistake this company made. It posted pictures of a “booze cruise” on its website. Are there business story elements you know you need to remove, fix, and revise? Copyright © 2010, The Chief Storyteller® , LLC. All rights reserved. www.TheChiefStoryteller.com
    41. 41. Simplify: Write to the 10th Grade Level Plutoids are celestial bodies in orbit around the sun at a distance greater than that of Neptune that have sufficient mass for their self-gravity to overcome rigid body forces so that they assume a hydrostatic equilibrium (near-spherical) shape, and that have not cleared the neighborhood around their orbit. — International Astronomical Union Definition of a Plutoid, 6/2008 Copyright © 2010, The Chief Storyteller® , LLC. All rights reserved. www.TheChiefStoryteller.com
    42. 42. 43Copyright © 2010, The Chief Storyteller® , LLC. All rights reserved. www.TheChiefStoryteller.com
    43. 43. 44 Dialogue to Audience… Based on over 8 years of research, the process follows the natural way we build relationships. It blends marketing, messaging, strategic planning, sales, and advertising with storytelling. Each step has its own set of messages and story elements. What’s your process? Copyright © 2010, The Chief Storyteller® , LLC. All rights reserved. www.TheChiefStoryteller.com
    44. 44. Copyright © 2010, The Chief Storyteller® , LLC. All rights reserved. www.TheChiefStoryteller.com
    45. 45. 46 StoryInventory Copyright © 2010, The Chief Storyteller® , LLC. All rights reserved. www.TheChiefStoryteller.com
    46. 46. 47Copyright © 2010, The Chief Storyteller® , LLC. All rights reserved. www.TheChiefStoryteller.com
    47. 47. 48 Dialogue to Audience… As soon as you share any business story element with someone, you relinquish absolute control. He/she can tell anyone anything about your story—the right way, the wrong way, or not at all. What do you think happens to your story as it is retold and retold? I call this effect Story Decay. Copyright © 2010, The Chief Storyteller® , LLC. All rights reserved. www.TheChiefStoryteller.com
    48. 48. 49Copyright © 2010, The Chief Storyteller® , LLC. All rights reserved. www.TheChiefStoryteller.com
    49. 49. 50All images are copyright © with their respective organizations.Copyright © 2010, The Chief Storyteller® , LLC. All rights reserved. www.TheChiefStoryteller.com
    50. 50. 51Copyright © 2010, The Chief Storyteller® , LLC. All rights reserved. www.TheChiefStoryteller.com
    51. 51. 52Copyright © 2010, The Chief Storyteller® , LLC. All rights reserved. www.TheChiefStoryteller.com
    52. 52. 53Copyright © 2010, The Chief Storyteller® , LLC. All rights reserved. www.TheChiefStoryteller.com
    53. 53. 54Copyright © 2010, The Chief Storyteller® , LLC. All rights reserved. www.TheChiefStoryteller.com
    54. 54. Copyright © 2010, The Chief Storyteller® , LLC. All rights reserved. www.TheChiefStoryteller.com
    55. 55. Copyright © 2010, The Chief Storyteller® , LLC. All rights reserved. www.TheChiefStoryteller.com
    56. 56. Copyright © 2010, The Chief Storyteller® , LLC. All rights reserved. www.TheChiefStoryteller.com
    57. 57. 58Copyright © 2010, The Chief Storyteller® , LLC. All rights reserved. www.TheChiefStoryteller.com
    58. 58. 59Copyright © 2010, The Chief Storyteller® , LLC. All rights reserved. www.TheChiefStoryteller.com
    59. 59. 60Copyright © 2010, The Chief Storyteller® , LLC. All rights reserved. www.TheChiefStoryteller.com
    60. 60. 61Copyright © 2010, The Chief Storyteller® , LLC. All rights reserved. www.TheChiefStoryteller.com
    61. 61. 63 Ira Koretsky President & CEO The Chief Storyteller® LLC. +1 (301) 718 – 8368 info@TheChiefStoryteller.com Blog: www.TheChiefStoryteller.com/blog Twitter: @chiefstorytellr Newsletter: Monthly (visit our site) Tip Guides: Email me Slideshare: www.slideshare.net/chiefstoryteller The Deliberate Storyteller Turn Your Key Messages and Business Stories into Results

    ×