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Warriors to Workforce: How to positively engage and influence hiring managers with your words and stories Presentation Transcript

  • 1. Your Upcoming Tour on Main Street How to positively engage and influence hiring managers with your words and stories Ira Koretsky The Chief Storyteller ® LLC. +1 (301) 718 – 8368 info@TheChiefStoryteller.com Copyright © 2013. All rights reserved.
  • 2. Note to Slideshare.net Readers… http://www.americanfreedomfoundation.org Copyright © 2013, The Chief Storyteller®, LLC. Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com All rights reserved. www.TheChiefStoryteller.com
  • 3. Dialogue to Audience… Several years ago I vacationed in Egypt. Here is a picture from my day spent at the famous Sphinx. Thousands of years ago the Sphinx looked out over vast lands. Today…the Sphinx looks out at a strip mall among other things. And that strip mall includes a KFC and Pizza hut franchise. If you are not familiar, they are owned by Yum! Brands. Now, imagine if you were the CEO of Yum!. Imagine having worldwide recognition of your brand…this is called brand equity…trust, comfort, positive impressions, etc. Now, when it comes to you and your brand…what is it that you are known for? More importantly, what do you want to be known for? Everything you say, write, and post online in social media is part of your personal brand and how people form first impressions. Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com Today’s workshop focuses on two areas: First, your “Tell me about yourself” answer, which is your personal value proposition to prospective employers and second, personal storytelling in business. Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com
  • 4. Copyright © 2013, The Chief Storyteller®, LLC. Giza, Egypt – The Sphinx Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com All rights reserved. www.TheChiefStoryteller.com
  • 5. Copyright © 2013, The Chief Storyteller®, LLC. Giza, Egypt – View from the Sphinx Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com All rights reserved. www.TheChiefStoryteller.com
  • 6. What do you want to be known for? Copyright © 2013, The Chief Storyteller®, LLC. Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com All rights reserved. www.TheChiefStoryteller.com
  • 7. Dialogue to Audience… “Think Deliberately” is my most important mantra. I really, truly want you to consider the intended impact on the target audience of your message before you say it, write it, or post it online. Everything… Copyright © 2013, The Chief Storyteller®, LLC. Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com All rights reserved. www.TheChiefStoryteller.com
  • 8. Copyright © 2013, The Chief Storyteller®, LLC. Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com All rights reserved. www.TheChiefStoryteller.com
  • 9. Dialogue to Audience… Historia de un Letrero, The Story of a Sign, is an excellent example of the power of words…how changing words how the power to reshape your message and power to change how people react to your message. http://www.youtube.com/watch?v=9NKvF_zYyXI Copyright © 2013, The Chief Storyteller®, LLC. Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com All rights reserved. www.TheChiefStoryteller.com
  • 10. Copyright © 2013, The Chief Storyteller®, LLC. Historia de un Letrero, The Story of a Sign Alonso Alvarez Barreda, WAMA Films, 2007 Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com All rights reserved. www.TheChiefStoryteller.com
  • 11. Copyright © 2013, The Chief Storyteller®, LLC. Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com All rights reserved. www.TheChiefStoryteller.com
  • 12. Copyright © 2013, The Chief Storyteller®, LLC. Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com All rights reserved. www.TheChiefStoryteller.com
  • 13. Copyright © 2013, The Chief Storyteller®, LLC. Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com All rights reserved. www.TheChiefStoryteller.com
  • 14. Pillars 1. Promise a better tomorrow 2. “Texture” your story 3. Feed the craving Copyright © 2013, The Chief Storyteller®, LLC. Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com All rights reserved. www.TheChiefStoryteller.com
  • 15. Promise a Better Tomorrow Copyright © 2013, The Chief Storyteller®, LLC. Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com All rights reserved. www.TheChiefStoryteller.com
  • 16. Sep 19, 1989 Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com
  • 17. If your audience* forgot nearly everything you said, what is the one thing you want them to remember? Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. * Hiring manager, colleague, friend, family, HR contact, ??? Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com www.TheChiefStoryteller.com
  • 18. Copyright © 2013, The Chief Storyteller®, LLC. Tbilisi, Georgia Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com All rights reserved. www.TheChiefStoryteller.com
  • 19. Dialogue to Audience… As soon as you share any business story element with someone, you relinquish absolute control. He/she can tell anyone anything about your story—the right way, the wrong way, or not at all. What do you think happens to your story as it is retold and retold? I call this effect Story Decay. By the time the ultimate decision makers hears your message, what are the chances it is the right message…the one you originally shared? Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com Keep your core value proposition as simple as possible to ensure the ultimate decision maker can readily understand and appreciate the extraordinary value you can bring to his/her company. Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com
  • 20. Copyright © 2013, The Chief Storyteller®, LLC. Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com All rights reserved. www.TheChiefStoryteller.com
  • 21. Dialogue to Audience… Turbo Encabulator is an another excellent example of the power of words… Note to Slideshare viewers, I encourage you to watch the first minute or so before continuing. I promise you’ll enjoy it. Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com http://www.youtube.com/watch?v=Ac7G7xOG2Ag Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com
  • 22. Copyright © 2013, The Chief Storyteller®, LLC. Turbo Encabulator Bud Haggert, Filmed late 1970s, Directed by Dave Rondot Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com All rights reserved. www.TheChiefStoryteller.com
  • 23. Dialogue to Audience… Before I deliver a presentation, I always do pre-interviews. Michele’s interview was for a closing keynote to an annual conference for about 1,200 hospital health care administrators. During the early part of my interview, I asked her to summarize her elevator pitch, her personal value statement. She shared, “I’m a risk consultant.” Later in the interview, while answering a completely unrelated question to what she does at the hospital, she said, “I make a difference in patients’ lives every day.” This statement came almost 15 minutes on the dot after starting the interview. Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com I immediately interjected, “Michele, this is your new value statement. This is what you should be telling your colleagues in the hospital from now on.” There was a palpable pause on the other end of the telephone. 15 minutes to share her true value. The bad part is that it typically takes most people a long time to get to his or her true value statement. The good part is that each of you can find your true value statement. I’ll show the key steps after a few more examples. Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com
  • 24. Copyright © 2013, The Chief Storyteller®, LLC. Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com All rights reserved. www.TheChiefStoryteller.com
  • 25. Copyright © 2013, The Chief Storyteller®, LLC. Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com All rights reserved. www.TheChiefStoryteller.com
  • 26. Dialogue to Audience… I met Joe at a Financial Executives International conference where I did some programs on messaging, elevator speech, and networking. I became friendly with him and helped him reshape his message. His new value proposition was the main reason he landed his next job. Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com He synchronized his value proposition throughout all of his potential touch points (e.g., resume, cover letter, and personal statement). By synching his LinkedIn professional headline, he attracted the right attention, and the CEO contacted him based on this phrase alone. Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com
  • 27. Copyright © 2013, The Chief Storyteller®, LLC. Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com All rights reserved. www.TheChiefStoryteller.com
  • 28. I… translate strategy into action  am a technology strategist  am a [blank] strategist  am a healthcare problem solver  am a [blank] problem solver  build great teams  build [blank] teams  am a cross-cultural communication specialist  am©a program, process, and project manager Copyright 2013, The Chief Storyteller , LLC. All rights reserved. www.TheChiefStoryteller.com  ensure IT services work as they were designed  ® Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com
  • 29. It may help to answer these three key questions: 1. How will the world around your target audiences improve? 2. What problems are you solving for your target audiences? 3. What are the 3 things differentiating you from the competition? Keep your headline to a maximum of seven words. Suggested conventions include: “We are _____________” “We help [verb] the/you _____________” “We make ___________” ® Copyright © 2013, The Chief Storyteller , LLC. All rights reserved. “We [verb] ___________” Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com www.TheChiefStoryteller.com
  • 30. accelerate expand align explore bridge facilitate build formulate capture foster coordinate generate defend grow design guide develop implement enable improve Copyright © 2013, The Chief Storyteller , LLC. engineer increase execute innovate ® Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com integrate produce launch promote lead research leverage shape make solve manage stimulate modernize streamline move strengthen multiply support oversee sustain All rights reserved. www.TheChiefStoryteller.com perform transform pioneer unify
  • 31. Dialogue to Audience… Word clouds or what I like to call them, “message clouds,” are a fantastic way of visualizing your key messages. The words that have the biggest physical size are the ones that should be your message. These are the words you use most often. This is a message cloud from one of my clients working at a large defense contractor in the Washington, DC area. Development, Business, Analysis, Market, and International comprise this person’s value proposition. After showing it to her, she nodded her head and said, “exactly.” Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com What will your target audiences see and hear? Does your message cloud display the right message…the one you want shared? Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com
  • 32. Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com * Selected information changed and/or removed to ensure privacy www.Wordle.net Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com
  • 33. Stats       Copyright © 2013, The Chief Storyteller®, LLC. Words: 1,134 Pages: 2 very full Font: 10 point Flesch Reading Ease: 14 Flesch-Kincaid Grade: 16 Skills Overview: 130 words at 18th grade level All rights reserved. www.TheChiefStoryteller.com Compelling Story?     Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com Headline? Quick read summary? Heavy jargon Top 1/3, key area, missing opportunity to wow
  • 34. Test Evaluate Revise Copyright © 2013, The Chief Storyteller®, LLC. Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com All rights reserved. www.TheChiefStoryteller.com
  • 35. Texture Your Story Copyright © 2013, The Chief Storyteller®, LLC. Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com All rights reserved. www.TheChiefStoryteller.com
  • 36. Dialogue to Audience… “That’s Interesting, Tell Me More™” is one of the exercises we use to demonstrate…on-the-spot…how to reshape your messages. This exercise provides immediate feedback from your conversation partner on what he/she finds interesting. Look for feedback in your conversations, online, emails, and social media. Test, Evaluate, and Revise your words and messages to generate the right results for you in Copyright © 2013, The Chief Storyteller , LLC. All rights reserved. www.TheChiefStoryteller.com your job search. ® Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com
  • 37. “That’s Interesting, Tell Me More”™ Your One-Minute Story P1: Tell your life story in one minute P2: Any time, “that’s interesting, tell me more” P2: Switch, become the storyteller P1: Any time, “that’s interesting, tell me more” Copyright © 2013, The Chief Storyteller®, LLC. Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com All rights reserved. www.TheChiefStoryteller.com
  • 38. “Dr. Raymond Schinazi is an explorer. His passion lies in discovering new lands, conquering new-found territories, and vanquishing foes. But for Dr. Schinazi, the lands aren't geographical; and the enemies aren't human. He explores viruses that attack the human body…” Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com — Raymond Schinazi Ph.D., DS.c., Emory University Professor of Pediatrics and Chemistry Director, Laboratory of Biochemical Pharmacology Published >420 peer-reviewed papers and 7 books, holds > 70 USA patents Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com
  • 39. “That’s Interesting, Tell Me More”™ Begin Differently P1: Tell your life story in one minute P2: Any time, “that’s interesting, tell me more” P2: Switch, become the storyteller P1: Any time, “that’s interesting, tell me more” Copyright © 2013, The Chief Storyteller®, LLC. Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com All rights reserved. www.TheChiefStoryteller.com
  • 40. 1. Remove the “boring” parts 2. Control time 3. Use real names 4. Use repetition 5. Draw us in with metaphors, comparisons, analogies Copyright © 2013, The Chief Storyteller®, LLC. Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com All rights reserved. www.TheChiefStoryteller.com
  • 41. Repetition “Of all the gin joints in all the towns in all the world, she walks into mine” — Rick Blaine Casablanca, 1942 Copyright © 2013, The Chief Storyteller®, LLC. Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com All rights reserved. www.TheChiefStoryteller.com
  • 42. Comparisons and Analogies “The solution is not to do more of the wrong things, to entice people with a sweeter carrot, or threaten them with a sharper stick. We need a whole new approach” — Dan Pink TEDtalk, The Puzzle of Motivation, 2009 Copyright © 2013, The Chief Storyteller®, LLC. Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com All rights reserved. www.TheChiefStoryteller.com
  • 43. Metaphor Audiobooks are no longer just books read out loud. They have become a separate and legitimate type of entertainment. They are a dramatic art form. I call them ‘movies in the ears’ — Anthony Goff Copyright © 2013, The Chief Storyteller®, LLC. Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com Publisher, Director, Hachette Audio Interview in AudioFile Magazine 12/2011 All rights reserved. www.TheChiefStoryteller.com
  • 44. Vocal Variety <p> = pause <e> = extend or stretch the word <r> = raise your voice <s> = increase talking speed Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com <w> = lower your voice, whisper Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com
  • 45. Dialogue to Audience… Jeff Hoffman, co-founder of Priceline, shares an excellent personal story with a powerful message that resonates with business audiences. It is short, makes great use of character development, and is well “textured.” Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com http://www.youtube.com/watch?v=dcV4RXC-V94 Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com
  • 46. Jeff Hoffman – Power of Wonder Copyright © 2013, The Chief Storyteller®, LLC. Jeff Hoffman “The Power of Wonder” Co-Founder of Priceline, TEDxWallStreet 4/2012 Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com All rights reserved. www.TheChiefStoryteller.com
  • 47. There was always an unspoken generosity about my mom. I would jump in my Volkswagen Beetle and drive home from Ohio University and get to Greenwich by dinnertime. I’d walk in and surprise her and my stepfather. My mom would jump up, hug me, and say, “Pull up a chair. We have plenty of food!” She’d walk to the kitchen with her plate and around the corner, where I couldn’t see her, take the pot roast off her plate, put it on another plate, slide over half her mashed potatoes, and then she’d come out with this great plate for me. When I looked at her plate, I realized there was almost nothing on it. I’d say, “Mom—” And she’d say, “I ate before you got here.” Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. — Matt Lauer, What I’ve Learned Interview in Esquire, October 2013 Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com www.TheChiefStoryteller.com
  • 48. Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com 20 years in 22 Words Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com
  • 49. Dialogue to Audience… Last time for this exercise. By now, you should have received insightful feedback on what was interesting to your two previous conversation partners. Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com Now… begin in the middle of the “action” and “texture” with figures of speech, repetition, tone of voice, pacing, metaphors, etc. Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com
  • 50. “That’s Interesting, Tell Me More”™ Begin Differently & Texture P1: Tell your life story in one minute P2: Any time, “that’s interesting, tell me more” P2: Switch, become the storyteller P1: Any time, “that’s interesting, tell me more” Copyright © 2013, The Chief Storyteller®, LLC. Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com All rights reserved. www.TheChiefStoryteller.com
  • 51. Feed the Craving Copyright © 2013, The Chief Storyteller®, LLC. Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com All rights reserved. www.TheChiefStoryteller.com
  • 52. Copyright © 2013, The Chief Storyteller®, LLC. Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com All rights reserved. www.TheChiefStoryteller.com
  • 53. 1 2 3 4 5 Why? this story or message? Identify one easy-toappreciate message What does it mean to you? Ensure it is your authentic experience Will it mean the same to them? Make sure it resonates Will they pay attention? Draw them in with “story texturing” Will they act? Measure, measure, measure Copyright © 2013, The Chief Storyteller®, LLC. Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com All rights reserved. www.TheChiefStoryteller.com
  • 54. Unforgettable Communications Copyright © 2013, The Chief Storyteller®, LLC. Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com All rights reserved. www.TheChiefStoryteller.com
  • 55. 65 Life Map 13 Born Bronx, NY Current 11+ years in business, 9 countries, multiple industries, learning, fun Copyright © 2013, The Chief Storyteller®, LLC. Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com All rights reserved. www.TheChiefStoryteller.com
  • 56. Elementary School GI Joes®, Legos®, HO Trains®, Lincoln Logs®, board games, monster movies, Little League Syracuse U. ROTC, fencing, scuba 70 65 ComedySportz University Improvisational humor (12 yrs) California-1 The Chief Storyteller® US Army CIO Healthcare IT 83 91 81 Daughter born Founded 94 87 02 00 Bronx, NY High School basketball, softball, drama theatre, New York debate championships, Grand prize science award Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com 13 Married US Army public affairs Healthcare IT international travel, presentations Copyright © 2013, The Chief Storyteller®, LLC. 08 Wash, DC-3 Wash, DC-1 Born 09 Current California-2 Dot Com Years Xuma, Aptegrity, MBA All rights reserved. 11+ years in business, 9 countries, multiple industries, learning, fun www.TheChiefStoryteller.com
  • 57. Journey Beg Research 1. Compelling Title 2. Key characters 3. The “Tomorrow Message” 4. Transformation 5. Opening 6. Support point 1 7. Support point 2 8. Support point 3 End Copyright © 2013, The Chief Storyteller®, LLC. Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com All rights reserved. 9. Conclusion - Achieve www.TheChiefStoryteller.com
  • 58. Identify 3 personal stories with a business message you would want to use in an interview Copyright © 2013, The Chief Storyteller®, LLC. Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com All rights reserved. www.TheChiefStoryteller.com
  • 59. And This Means What? Think Benefits and Accomplishments    P1: Share one strength or skill P2: Say “and this means what?” 2x to 4x P1: Tells P2 in simpler, compelling words, the skill and accomplishment Copyright © 2013, The Chief Storyteller®, LLC.    All rights reserved. www.TheChiefStoryteller.com P2: Share one strength or skill P1: Say “and this means what?” 2x to 4x P2: Tells P1 in simpler, compelling words, the skill and accomplishment Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com
  • 60. What do you want to be known for? Copyright © 2013, The Chief Storyteller®, LLC. Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com All rights reserved. www.TheChiefStoryteller.com
  • 61. Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com
  • 62. info@TheChiefStoryteller.com +1 (301) 718 – 8368 www.TheChiefStoryteller.com Copyright © 2013, The Chief Storyteller ®, LLC. All rights reserved. www.TheChiefStoryteller.com
  • 63. For Sales & Marketing Teams Relevant, Practical, and High-Impact Workshops & Webinars The Chief Storyteller® offers a variety of one-time and ongoing programs tailored to your revenue goals. Sample topics include: Title Brief Description “What Do YOU Do?” How to tell your value proposition in 30 seconds or less Revenue through Design and deliver sales presentations that engage and influence Engagement prospects and customers Be Unforgettable How to turn your personal experiences into inspiring business stories that close more deals Optimize Your Reach Multi-channel social media strategies for increasing customer engagement and growth Grow Your Business Humanize your sales message to achieve breakthrough results Contact us for the complete list of topics Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com
  • 64. For Professional Development Hands-on Workshops, Webinars, & Training Programs The Chief Storyteller® offers a variety of one-time and ongoing programs tailored to your goals. Sample topics include: Title Brief Description Be Unforgettable Presenting with Confidence Stronger Relationships The Deliberate Relationship Builder Leaders are Storytellers Turn your personal experiences into inspiring, message-driven stories 5 steps for building presentations that engage and inspire your audiences New and different ways of building stronger relationships with colleagues and clients 6 steps for building more profitable relationships with networking The art and science of how leaders can use stories to educate, inspire, and persuade Contact us for the complete list of topics Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com
  • 65. Generate Results with Customized Training Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com
  • 66. Generate Results with Proven Services Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com
  • 67. Let’s Connect… Twitter Google+ LinkedIn LinkedIn Ira Koretsky Blog Facebook The Chief Storyteller® Newsletter, Tip of the Week SlideShare
  • 68. Let’s Connect… http://www.twitter.com/chiefstorytellr http://www.LinkedIn.com/in/TheChiefStoryteller (Ira) http://www.linkedin.com/company/337549 (company) http://www.TheChiefStoryteller.com/blog http://on.fb.me/182fxAg http://bit.ly/1e8Uow8 http://www.slideshare.net/ChiefStoryteller http://www.TheChiefStoryteller.com/resources Newsletter, Tip of the Week, Tip Guides, Articles Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com
  • 69. Your Upcoming Tour on Main Street How to positively engage and influence hiring managers with your words and stories Ira Koretsky The Chief Storyteller® LLC. +1 (301) 718 – 8368 info@TheChiefStoryteller.com Copyright © 2013. All rights reserved.
  • 70. Resources 1. TED Talks: http://www.ted.com/ 2. TEDx Talks: http://www.ted.com/tedx 3. @Google Talks http://www.youtube.com/user/AtGoogleTalks 4. Stanford Business School http://www.youtube.com/user/stanfordbusiness 5. Harvard Business School http://www.youtube.com/user/harvardbschool Copyright © 2013, The Chief Storyteller®, LLC. Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com All rights reserved. www.TheChiefStoryteller.com