Your Upcoming Tour on
Main Street
How to positively engage and influence hiring
managers with your words and stories

Ira ...
Note to Slideshare.net Readers…

http://www.americanfreedomfoundation.org

Copyright © 2013, The Chief Storyteller®, LLC.
...
Dialogue to Audience…
Several years ago I vacationed in Egypt. Here is a picture from my day spent at
the famous Sphinx. T...
Copyright © 2013, The Chief Storyteller®, LLC.

Giza, Egypt – The Sphinx
Copyright © 2013, The Chief Storyteller®, LLC. Al...
Copyright © 2013, The Chief Storyteller®, LLC.

Giza, Egypt – View from the Sphinx
Copyright © 2013, The Chief Storyteller...
What do you want to be known for?

Copyright © 2013, The Chief Storyteller®, LLC.

Copyright © 2013, The Chief Storyteller...
Dialogue to Audience…
“Think Deliberately” is my most important
mantra. I really, truly want you to consider the
intended ...
Copyright © 2013, The Chief Storyteller®, LLC.

Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.Th...
Dialogue to Audience…
Historia de un Letrero, The Story of a Sign, is an
excellent example of the power of words…how
chang...
Copyright © 2013, The Chief Storyteller®, LLC.

Historia de un Letrero, The Story of a Sign
Alonso Alvarez Barreda, WAMA F...
Copyright © 2013, The Chief Storyteller®, LLC.

Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.Th...
Copyright © 2013, The Chief Storyteller®, LLC.

Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.Th...
Copyright © 2013, The Chief Storyteller®, LLC.

Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.Th...
Pillars
1. Promise a better tomorrow

2. “Texture” your story
3. Feed the craving
Copyright © 2013, The Chief Storyteller®...
Promise a
Better
Tomorrow
Copyright © 2013, The Chief Storyteller®, LLC.

Copyright © 2013, The Chief Storyteller®, LLC. A...
Sep 19, 1989
Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com
If your audience* forgot
nearly everything you
said, what is the
one thing you want
them to remember?
Copyright © 2013, Th...
Copyright © 2013, The Chief Storyteller®, LLC.

Tbilisi, Georgia
Copyright © 2013, The Chief Storyteller®, LLC. All rights...
Dialogue to Audience…
As soon as you share any business story element with someone,
you relinquish absolute control. He/sh...
Copyright © 2013, The Chief Storyteller®, LLC.

Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.Th...
Dialogue to Audience…
Turbo Encabulator is an another excellent
example of the power of words…
Note to Slideshare viewers,...
Copyright © 2013, The Chief Storyteller®, LLC.

Turbo Encabulator
Bud Haggert, Filmed late 1970s, Directed by Dave Rondot
...
Dialogue to Audience…
Before I deliver a presentation, I always do pre-interviews. Michele’s interview
was for a closing k...
Copyright © 2013, The Chief Storyteller®, LLC.

Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.Th...
Copyright © 2013, The Chief Storyteller®, LLC.

Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.Th...
Dialogue to Audience…
I met Joe at a Financial Executives International
conference where I did some programs on messaging,...
Copyright © 2013, The Chief Storyteller®, LLC.

Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.Th...
I…
translate strategy into action
 am a technology strategist
 am a [blank] strategist
 am a healthcare problem solver
...
It may help to answer these three key questions:
1. How will the world around your target audiences improve?
2. What probl...
accelerate
expand
align
explore
bridge
facilitate
build
formulate
capture
foster
coordinate
generate
defend
grow
design
gu...
Dialogue to Audience…
Word clouds or what I like to call them, “message clouds,” are a
fantastic way of visualizing your k...
Copyright © 2013, The Chief Storyteller®, LLC.

All rights reserved.

www.TheChiefStoryteller.com

* Selected information ...
Stats








Copyright © 2013, The Chief Storyteller®, LLC.

Words: 1,134
Pages: 2 very full
Font: 10 point
Flesch ...
Test
Evaluate
Revise
Copyright © 2013, The Chief Storyteller®, LLC.

Copyright © 2013, The Chief Storyteller®, LLC. All ri...
Texture Your
Story
Copyright © 2013, The Chief Storyteller®, LLC.

Copyright © 2013, The Chief Storyteller®, LLC. All righ...
Dialogue to Audience…
“That’s Interesting, Tell Me More™” is one of the
exercises we use to demonstrate…on-the-spot…how to...
“That’s Interesting, Tell Me More”™

Your One-Minute Story
P1: Tell your life story in one minute
P2: Any time, “that’s in...
“Dr. Raymond Schinazi is an
explorer. His passion lies in
discovering new lands, conquering
new-found territories, and
van...
“That’s Interesting, Tell Me More”™

Begin Differently
P1: Tell your life story in one minute
P2: Any time, “that’s intere...
1.

Remove the “boring” parts

2.

Control time

3.

Use real names

4.

Use repetition

5.

Draw us in with metaphors,
co...
Repetition
“Of all the gin joints
in all the towns in all
the world, she walks
into mine”
— Rick Blaine
Casablanca, 1942

...
Comparisons and Analogies
“The solution is not to do
more of the wrong things,
to entice people with a
sweeter carrot, or ...
Metaphor
Audiobooks are no longer just
books read out loud. They have
become a separate and
legitimate type of
entertainme...
Vocal Variety

<p> = pause
<e> = extend or stretch the word

<r> = raise your voice
<s> = increase talking speed
Copyright...
Dialogue to Audience…
Jeff Hoffman, co-founder of Priceline, shares an
excellent personal story with a powerful message
th...
Jeff Hoffman – Power of Wonder

Copyright © 2013, The Chief Storyteller®, LLC.

Jeff Hoffman
“The Power of Wonder”

Co-Fou...
There was always an unspoken generosity
about my mom. I would jump in my
Volkswagen Beetle and drive home from
Ohio Univer...
Copyright © 2013, The Chief Storyteller®, LLC.

All rights reserved.

www.TheChiefStoryteller.com

20 years in 22 Words
Co...
Dialogue to Audience…
Last time for this exercise. By now, you should
have received insightful feedback on what was
intere...
“That’s Interesting, Tell Me More”™

Begin Differently & Texture
P1: Tell your life story in one minute
P2: Any time, “tha...
Feed the
Craving
Copyright © 2013, The Chief Storyteller®, LLC.

Copyright © 2013, The Chief Storyteller®, LLC. All rights...
Copyright © 2013, The Chief Storyteller®, LLC.

Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.Th...
1
2
3
4
5

Why? this story or
message?

Identify one easy-toappreciate message

What does it mean
to you?

Ensure it is yo...
Unforgettable
Communications
Copyright © 2013, The Chief Storyteller®, LLC.

Copyright © 2013, The Chief Storyteller®, LLC...
65

Life Map

13

Born

Bronx, NY

Current

11+ years in business,
9 countries,
multiple industries,
learning, fun

Copyri...
Elementary School

GI Joes®, Legos®,
HO Trains®, Lincoln Logs®,
board games,
monster movies,
Little League

Syracuse U.
RO...
Journey

Beg

Research

1. Compelling Title

2. Key characters
3. The “Tomorrow Message”
4. Transformation
5. Opening
6. S...
Identify 3 personal
stories with a
business message
you would want to use in an interview

Copyright © 2013, The Chief Sto...
And This Means What?
Think Benefits and Accomplishments





P1: Share one strength or skill
P2: Say “and this means wh...
What do you want to be known for?

Copyright © 2013, The Chief Storyteller®, LLC.

Copyright © 2013, The Chief Storyteller...
Copyright © 2013, The Chief Storyteller®, LLC.

All rights reserved.

www.TheChiefStoryteller.com

Copyright © 2013, The C...
info@TheChiefStoryteller.com
+1 (301) 718 – 8368
www.TheChiefStoryteller.com

Copyright © 2013, The Chief Storyteller ®, L...
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The Chief Storyteller® offers a variety of ...
Generate Results with Customized Training

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Generate Results with Proven Services

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Let’s Connect…

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Ira Koretsky

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The Chief Storyteller®

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Let’s Connect…
http://www.twitter.com/chiefstorytellr
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http://www.link...
Your Upcoming Tour
on Main Street
How to positively engage and
influence hiring managers with
your words and stories
Ira K...
Resources
1.

TED Talks: http://www.ted.com/

2.

TEDx Talks: http://www.ted.com/tedx

3.

@Google Talks
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  • Warriors to Workforce: How to positively engage and influence hiring managers with your words and stories

    1. 1. Your Upcoming Tour on Main Street How to positively engage and influence hiring managers with your words and stories Ira Koretsky The Chief Storyteller ® LLC. +1 (301) 718 – 8368 info@TheChiefStoryteller.com Copyright © 2013. All rights reserved.
    2. 2. Note to Slideshare.net Readers… http://www.americanfreedomfoundation.org Copyright © 2013, The Chief Storyteller®, LLC. Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com All rights reserved. www.TheChiefStoryteller.com
    3. 3. Dialogue to Audience… Several years ago I vacationed in Egypt. Here is a picture from my day spent at the famous Sphinx. Thousands of years ago the Sphinx looked out over vast lands. Today…the Sphinx looks out at a strip mall among other things. And that strip mall includes a KFC and Pizza hut franchise. If you are not familiar, they are owned by Yum! Brands. Now, imagine if you were the CEO of Yum!. Imagine having worldwide recognition of your brand…this is called brand equity…trust, comfort, positive impressions, etc. Now, when it comes to you and your brand…what is it that you are known for? More importantly, what do you want to be known for? Everything you say, write, and post online in social media is part of your personal brand and how people form first impressions. Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com Today’s workshop focuses on two areas: First, your “Tell me about yourself” answer, which is your personal value proposition to prospective employers and second, personal storytelling in business. Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com
    4. 4. Copyright © 2013, The Chief Storyteller®, LLC. Giza, Egypt – The Sphinx Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com All rights reserved. www.TheChiefStoryteller.com
    5. 5. Copyright © 2013, The Chief Storyteller®, LLC. Giza, Egypt – View from the Sphinx Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com All rights reserved. www.TheChiefStoryteller.com
    6. 6. What do you want to be known for? Copyright © 2013, The Chief Storyteller®, LLC. Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com All rights reserved. www.TheChiefStoryteller.com
    7. 7. Dialogue to Audience… “Think Deliberately” is my most important mantra. I really, truly want you to consider the intended impact on the target audience of your message before you say it, write it, or post it online. Everything… Copyright © 2013, The Chief Storyteller®, LLC. Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com All rights reserved. www.TheChiefStoryteller.com
    8. 8. Copyright © 2013, The Chief Storyteller®, LLC. Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com All rights reserved. www.TheChiefStoryteller.com
    9. 9. Dialogue to Audience… Historia de un Letrero, The Story of a Sign, is an excellent example of the power of words…how changing words how the power to reshape your message and power to change how people react to your message. http://www.youtube.com/watch?v=9NKvF_zYyXI Copyright © 2013, The Chief Storyteller®, LLC. Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com All rights reserved. www.TheChiefStoryteller.com
    10. 10. Copyright © 2013, The Chief Storyteller®, LLC. Historia de un Letrero, The Story of a Sign Alonso Alvarez Barreda, WAMA Films, 2007 Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com All rights reserved. www.TheChiefStoryteller.com
    11. 11. Copyright © 2013, The Chief Storyteller®, LLC. Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com All rights reserved. www.TheChiefStoryteller.com
    12. 12. Copyright © 2013, The Chief Storyteller®, LLC. Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com All rights reserved. www.TheChiefStoryteller.com
    13. 13. Copyright © 2013, The Chief Storyteller®, LLC. Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com All rights reserved. www.TheChiefStoryteller.com
    14. 14. Pillars 1. Promise a better tomorrow 2. “Texture” your story 3. Feed the craving Copyright © 2013, The Chief Storyteller®, LLC. Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com All rights reserved. www.TheChiefStoryteller.com
    15. 15. Promise a Better Tomorrow Copyright © 2013, The Chief Storyteller®, LLC. Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com All rights reserved. www.TheChiefStoryteller.com
    16. 16. Sep 19, 1989 Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com
    17. 17. If your audience* forgot nearly everything you said, what is the one thing you want them to remember? Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. * Hiring manager, colleague, friend, family, HR contact, ??? Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com www.TheChiefStoryteller.com
    18. 18. Copyright © 2013, The Chief Storyteller®, LLC. Tbilisi, Georgia Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com All rights reserved. www.TheChiefStoryteller.com
    19. 19. Dialogue to Audience… As soon as you share any business story element with someone, you relinquish absolute control. He/she can tell anyone anything about your story—the right way, the wrong way, or not at all. What do you think happens to your story as it is retold and retold? I call this effect Story Decay. By the time the ultimate decision makers hears your message, what are the chances it is the right message…the one you originally shared? Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com Keep your core value proposition as simple as possible to ensure the ultimate decision maker can readily understand and appreciate the extraordinary value you can bring to his/her company. Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com
    20. 20. Copyright © 2013, The Chief Storyteller®, LLC. Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com All rights reserved. www.TheChiefStoryteller.com
    21. 21. Dialogue to Audience… Turbo Encabulator is an another excellent example of the power of words… Note to Slideshare viewers, I encourage you to watch the first minute or so before continuing. I promise you’ll enjoy it. Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com http://www.youtube.com/watch?v=Ac7G7xOG2Ag Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com
    22. 22. Copyright © 2013, The Chief Storyteller®, LLC. Turbo Encabulator Bud Haggert, Filmed late 1970s, Directed by Dave Rondot Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com All rights reserved. www.TheChiefStoryteller.com
    23. 23. Dialogue to Audience… Before I deliver a presentation, I always do pre-interviews. Michele’s interview was for a closing keynote to an annual conference for about 1,200 hospital health care administrators. During the early part of my interview, I asked her to summarize her elevator pitch, her personal value statement. She shared, “I’m a risk consultant.” Later in the interview, while answering a completely unrelated question to what she does at the hospital, she said, “I make a difference in patients’ lives every day.” This statement came almost 15 minutes on the dot after starting the interview. Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com I immediately interjected, “Michele, this is your new value statement. This is what you should be telling your colleagues in the hospital from now on.” There was a palpable pause on the other end of the telephone. 15 minutes to share her true value. The bad part is that it typically takes most people a long time to get to his or her true value statement. The good part is that each of you can find your true value statement. I’ll show the key steps after a few more examples. Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com
    24. 24. Copyright © 2013, The Chief Storyteller®, LLC. Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com All rights reserved. www.TheChiefStoryteller.com
    25. 25. Copyright © 2013, The Chief Storyteller®, LLC. Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com All rights reserved. www.TheChiefStoryteller.com
    26. 26. Dialogue to Audience… I met Joe at a Financial Executives International conference where I did some programs on messaging, elevator speech, and networking. I became friendly with him and helped him reshape his message. His new value proposition was the main reason he landed his next job. Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com He synchronized his value proposition throughout all of his potential touch points (e.g., resume, cover letter, and personal statement). By synching his LinkedIn professional headline, he attracted the right attention, and the CEO contacted him based on this phrase alone. Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com
    27. 27. Copyright © 2013, The Chief Storyteller®, LLC. Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com All rights reserved. www.TheChiefStoryteller.com
    28. 28. I… translate strategy into action  am a technology strategist  am a [blank] strategist  am a healthcare problem solver  am a [blank] problem solver  build great teams  build [blank] teams  am a cross-cultural communication specialist  am©a program, process, and project manager Copyright 2013, The Chief Storyteller , LLC. All rights reserved. www.TheChiefStoryteller.com  ensure IT services work as they were designed  ® Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com
    29. 29. It may help to answer these three key questions: 1. How will the world around your target audiences improve? 2. What problems are you solving for your target audiences? 3. What are the 3 things differentiating you from the competition? Keep your headline to a maximum of seven words. Suggested conventions include: “We are _____________” “We help [verb] the/you _____________” “We make ___________” ® Copyright © 2013, The Chief Storyteller , LLC. All rights reserved. “We [verb] ___________” Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com www.TheChiefStoryteller.com
    30. 30. accelerate expand align explore bridge facilitate build formulate capture foster coordinate generate defend grow design guide develop implement enable improve Copyright © 2013, The Chief Storyteller , LLC. engineer increase execute innovate ® Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com integrate produce launch promote lead research leverage shape make solve manage stimulate modernize streamline move strengthen multiply support oversee sustain All rights reserved. www.TheChiefStoryteller.com perform transform pioneer unify
    31. 31. Dialogue to Audience… Word clouds or what I like to call them, “message clouds,” are a fantastic way of visualizing your key messages. The words that have the biggest physical size are the ones that should be your message. These are the words you use most often. This is a message cloud from one of my clients working at a large defense contractor in the Washington, DC area. Development, Business, Analysis, Market, and International comprise this person’s value proposition. After showing it to her, she nodded her head and said, “exactly.” Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com What will your target audiences see and hear? Does your message cloud display the right message…the one you want shared? Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com
    32. 32. Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com * Selected information changed and/or removed to ensure privacy www.Wordle.net Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com
    33. 33. Stats       Copyright © 2013, The Chief Storyteller®, LLC. Words: 1,134 Pages: 2 very full Font: 10 point Flesch Reading Ease: 14 Flesch-Kincaid Grade: 16 Skills Overview: 130 words at 18th grade level All rights reserved. www.TheChiefStoryteller.com Compelling Story?     Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com Headline? Quick read summary? Heavy jargon Top 1/3, key area, missing opportunity to wow
    34. 34. Test Evaluate Revise Copyright © 2013, The Chief Storyteller®, LLC. Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com All rights reserved. www.TheChiefStoryteller.com
    35. 35. Texture Your Story Copyright © 2013, The Chief Storyteller®, LLC. Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com All rights reserved. www.TheChiefStoryteller.com
    36. 36. Dialogue to Audience… “That’s Interesting, Tell Me More™” is one of the exercises we use to demonstrate…on-the-spot…how to reshape your messages. This exercise provides immediate feedback from your conversation partner on what he/she finds interesting. Look for feedback in your conversations, online, emails, and social media. Test, Evaluate, and Revise your words and messages to generate the right results for you in Copyright © 2013, The Chief Storyteller , LLC. All rights reserved. www.TheChiefStoryteller.com your job search. ® Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com
    37. 37. “That’s Interesting, Tell Me More”™ Your One-Minute Story P1: Tell your life story in one minute P2: Any time, “that’s interesting, tell me more” P2: Switch, become the storyteller P1: Any time, “that’s interesting, tell me more” Copyright © 2013, The Chief Storyteller®, LLC. Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com All rights reserved. www.TheChiefStoryteller.com
    38. 38. “Dr. Raymond Schinazi is an explorer. His passion lies in discovering new lands, conquering new-found territories, and vanquishing foes. But for Dr. Schinazi, the lands aren't geographical; and the enemies aren't human. He explores viruses that attack the human body…” Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com — Raymond Schinazi Ph.D., DS.c., Emory University Professor of Pediatrics and Chemistry Director, Laboratory of Biochemical Pharmacology Published >420 peer-reviewed papers and 7 books, holds > 70 USA patents Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com
    39. 39. “That’s Interesting, Tell Me More”™ Begin Differently P1: Tell your life story in one minute P2: Any time, “that’s interesting, tell me more” P2: Switch, become the storyteller P1: Any time, “that’s interesting, tell me more” Copyright © 2013, The Chief Storyteller®, LLC. Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com All rights reserved. www.TheChiefStoryteller.com
    40. 40. 1. Remove the “boring” parts 2. Control time 3. Use real names 4. Use repetition 5. Draw us in with metaphors, comparisons, analogies Copyright © 2013, The Chief Storyteller®, LLC. Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com All rights reserved. www.TheChiefStoryteller.com
    41. 41. Repetition “Of all the gin joints in all the towns in all the world, she walks into mine” — Rick Blaine Casablanca, 1942 Copyright © 2013, The Chief Storyteller®, LLC. Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com All rights reserved. www.TheChiefStoryteller.com
    42. 42. Comparisons and Analogies “The solution is not to do more of the wrong things, to entice people with a sweeter carrot, or threaten them with a sharper stick. We need a whole new approach” — Dan Pink TEDtalk, The Puzzle of Motivation, 2009 Copyright © 2013, The Chief Storyteller®, LLC. Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com All rights reserved. www.TheChiefStoryteller.com
    43. 43. Metaphor Audiobooks are no longer just books read out loud. They have become a separate and legitimate type of entertainment. They are a dramatic art form. I call them ‘movies in the ears’ — Anthony Goff Copyright © 2013, The Chief Storyteller®, LLC. Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com Publisher, Director, Hachette Audio Interview in AudioFile Magazine 12/2011 All rights reserved. www.TheChiefStoryteller.com
    44. 44. Vocal Variety <p> = pause <e> = extend or stretch the word <r> = raise your voice <s> = increase talking speed Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com <w> = lower your voice, whisper Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com
    45. 45. Dialogue to Audience… Jeff Hoffman, co-founder of Priceline, shares an excellent personal story with a powerful message that resonates with business audiences. It is short, makes great use of character development, and is well “textured.” Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com http://www.youtube.com/watch?v=dcV4RXC-V94 Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com
    46. 46. Jeff Hoffman – Power of Wonder Copyright © 2013, The Chief Storyteller®, LLC. Jeff Hoffman “The Power of Wonder” Co-Founder of Priceline, TEDxWallStreet 4/2012 Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com All rights reserved. www.TheChiefStoryteller.com
    47. 47. There was always an unspoken generosity about my mom. I would jump in my Volkswagen Beetle and drive home from Ohio University and get to Greenwich by dinnertime. I’d walk in and surprise her and my stepfather. My mom would jump up, hug me, and say, “Pull up a chair. We have plenty of food!” She’d walk to the kitchen with her plate and around the corner, where I couldn’t see her, take the pot roast off her plate, put it on another plate, slide over half her mashed potatoes, and then she’d come out with this great plate for me. When I looked at her plate, I realized there was almost nothing on it. I’d say, “Mom—” And she’d say, “I ate before you got here.” Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. — Matt Lauer, What I’ve Learned Interview in Esquire, October 2013 Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com www.TheChiefStoryteller.com
    48. 48. Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com 20 years in 22 Words Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com
    49. 49. Dialogue to Audience… Last time for this exercise. By now, you should have received insightful feedback on what was interesting to your two previous conversation partners. Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com Now… begin in the middle of the “action” and “texture” with figures of speech, repetition, tone of voice, pacing, metaphors, etc. Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com
    50. 50. “That’s Interesting, Tell Me More”™ Begin Differently & Texture P1: Tell your life story in one minute P2: Any time, “that’s interesting, tell me more” P2: Switch, become the storyteller P1: Any time, “that’s interesting, tell me more” Copyright © 2013, The Chief Storyteller®, LLC. Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com All rights reserved. www.TheChiefStoryteller.com
    51. 51. Feed the Craving Copyright © 2013, The Chief Storyteller®, LLC. Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com All rights reserved. www.TheChiefStoryteller.com
    52. 52. Copyright © 2013, The Chief Storyteller®, LLC. Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com All rights reserved. www.TheChiefStoryteller.com
    53. 53. 1 2 3 4 5 Why? this story or message? Identify one easy-toappreciate message What does it mean to you? Ensure it is your authentic experience Will it mean the same to them? Make sure it resonates Will they pay attention? Draw them in with “story texturing” Will they act? Measure, measure, measure Copyright © 2013, The Chief Storyteller®, LLC. Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com All rights reserved. www.TheChiefStoryteller.com
    54. 54. Unforgettable Communications Copyright © 2013, The Chief Storyteller®, LLC. Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com All rights reserved. www.TheChiefStoryteller.com
    55. 55. 65 Life Map 13 Born Bronx, NY Current 11+ years in business, 9 countries, multiple industries, learning, fun Copyright © 2013, The Chief Storyteller®, LLC. Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com All rights reserved. www.TheChiefStoryteller.com
    56. 56. Elementary School GI Joes®, Legos®, HO Trains®, Lincoln Logs®, board games, monster movies, Little League Syracuse U. ROTC, fencing, scuba 70 65 ComedySportz University Improvisational humor (12 yrs) California-1 The Chief Storyteller® US Army CIO Healthcare IT 83 91 81 Daughter born Founded 94 87 02 00 Bronx, NY High School basketball, softball, drama theatre, New York debate championships, Grand prize science award Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com 13 Married US Army public affairs Healthcare IT international travel, presentations Copyright © 2013, The Chief Storyteller®, LLC. 08 Wash, DC-3 Wash, DC-1 Born 09 Current California-2 Dot Com Years Xuma, Aptegrity, MBA All rights reserved. 11+ years in business, 9 countries, multiple industries, learning, fun www.TheChiefStoryteller.com
    57. 57. Journey Beg Research 1. Compelling Title 2. Key characters 3. The “Tomorrow Message” 4. Transformation 5. Opening 6. Support point 1 7. Support point 2 8. Support point 3 End Copyright © 2013, The Chief Storyteller®, LLC. Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com All rights reserved. 9. Conclusion - Achieve www.TheChiefStoryteller.com
    58. 58. Identify 3 personal stories with a business message you would want to use in an interview Copyright © 2013, The Chief Storyteller®, LLC. Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com All rights reserved. www.TheChiefStoryteller.com
    59. 59. And This Means What? Think Benefits and Accomplishments    P1: Share one strength or skill P2: Say “and this means what?” 2x to 4x P1: Tells P2 in simpler, compelling words, the skill and accomplishment Copyright © 2013, The Chief Storyteller®, LLC.    All rights reserved. www.TheChiefStoryteller.com P2: Share one strength or skill P1: Say “and this means what?” 2x to 4x P2: Tells P1 in simpler, compelling words, the skill and accomplishment Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com
    60. 60. What do you want to be known for? Copyright © 2013, The Chief Storyteller®, LLC. Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com All rights reserved. www.TheChiefStoryteller.com
    61. 61. Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com
    62. 62. info@TheChiefStoryteller.com +1 (301) 718 – 8368 www.TheChiefStoryteller.com Copyright © 2013, The Chief Storyteller ®, LLC. All rights reserved. www.TheChiefStoryteller.com
    63. 63. For Sales & Marketing Teams Relevant, Practical, and High-Impact Workshops & Webinars The Chief Storyteller® offers a variety of one-time and ongoing programs tailored to your revenue goals. Sample topics include: Title Brief Description “What Do YOU Do?” How to tell your value proposition in 30 seconds or less Revenue through Design and deliver sales presentations that engage and influence Engagement prospects and customers Be Unforgettable How to turn your personal experiences into inspiring business stories that close more deals Optimize Your Reach Multi-channel social media strategies for increasing customer engagement and growth Grow Your Business Humanize your sales message to achieve breakthrough results Contact us for the complete list of topics Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com
    64. 64. For Professional Development Hands-on Workshops, Webinars, & Training Programs The Chief Storyteller® offers a variety of one-time and ongoing programs tailored to your goals. Sample topics include: Title Brief Description Be Unforgettable Presenting with Confidence Stronger Relationships The Deliberate Relationship Builder Leaders are Storytellers Turn your personal experiences into inspiring, message-driven stories 5 steps for building presentations that engage and inspire your audiences New and different ways of building stronger relationships with colleagues and clients 6 steps for building more profitable relationships with networking The art and science of how leaders can use stories to educate, inspire, and persuade Contact us for the complete list of topics Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com
    65. 65. Generate Results with Customized Training Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com
    66. 66. Generate Results with Proven Services Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com
    67. 67. Let’s Connect… Twitter Google+ LinkedIn LinkedIn Ira Koretsky Blog Facebook The Chief Storyteller® Newsletter, Tip of the Week SlideShare
    68. 68. Let’s Connect… http://www.twitter.com/chiefstorytellr http://www.LinkedIn.com/in/TheChiefStoryteller (Ira) http://www.linkedin.com/company/337549 (company) http://www.TheChiefStoryteller.com/blog http://on.fb.me/182fxAg http://bit.ly/1e8Uow8 http://www.slideshare.net/ChiefStoryteller http://www.TheChiefStoryteller.com/resources Newsletter, Tip of the Week, Tip Guides, Articles Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com
    69. 69. Your Upcoming Tour on Main Street How to positively engage and influence hiring managers with your words and stories Ira Koretsky The Chief Storyteller® LLC. +1 (301) 718 – 8368 info@TheChiefStoryteller.com Copyright © 2013. All rights reserved.
    70. 70. Resources 1. TED Talks: http://www.ted.com/ 2. TEDx Talks: http://www.ted.com/tedx 3. @Google Talks http://www.youtube.com/user/AtGoogleTalks 4. Stanford Business School http://www.youtube.com/user/stanfordbusiness 5. Harvard Business School http://www.youtube.com/user/harvardbschool Copyright © 2013, The Chief Storyteller®, LLC. Copyright © 2013, The Chief Storyteller®, LLC. All rights reserved. www.TheChiefStoryteller.com All rights reserved. www.TheChiefStoryteller.com

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