Html and SEO for translators


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HTML and SEO for translators

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  • A big part or our daily work is translating websites. For that, som HTML knowledge is very helpful.And with website copywriting always comes up the topic of SEO. SEO stands for Search Engine Optimization. It means, how well you are found on Google. And that is important for every business.
  • HTML code at the end of the presentation.
  • Demo on Whiteboard
  • This is not for a complete website, but rather for a specific page.Lets start with the link popularityThis is the number and the quality of links that point to your page. A good natural balance is important. Only top links will be suspicious, tons ofjunk links don’t help either. New links count more than older ones.So, what is a top link?This leads usto:trust/authorityThis defines how valuable and important Google thinks your page is in general. Google thinks you are important if you have tons of good links pointingat you. A link from an important page is worth more than a link from an unimportant page.(Refer to whiteboard)Same applies to search results: pages from important sites are listed higher than pages from normal sites.Feedback loop:basically, everything we do to improve ourranking will helptoimprove our trust level, which in turn improves our ranking :-)Anchor textWhat is written on the links that point to your page? Example: “Supertext”helpsfor the “Supertext” ranking, but not for“Translation”60% externalfactorsKeywordsPut the right keywords on your page. But make sure it’s a good readable text. Keyword spamming will get you punished.Keywords are important in the title, in the URL and in the text.HostingdataAge of domain, speed, uptime, quality of htmlTrafficCTR = clickthrough rateDo people actually click on your link on Google? Do they stay on your page?Example: customer searches forcars. Your page is about you translating forcar companies => not what the customer was searching for.SocialmediaFacebook, Twitter, Google+ ButtonOn-page keywords
  • Use the research tools to find keywordsPut the keywords into the title and in the contentValid HTMLAdd some of the more important links to your footer (on every page)This tellsGoogle which pages you think are importantAdd your address to the footerResearch your competition, where do they get links from? your company to Google PlacesPeople are searchingfor”translator in Zurich”
  • Html and SEO for translators

    1. 1. Remy Blättler (Supertext AG)HTML AND SEO FORTRANSLATORS
    2. 2. About me Remy Blaettler Computer engineer Spent my 20s in the US Now back with my own copywriting and translation agency Supertext Chief of the System
    3. 3. Why HTML and SEO
    4. 4. Interactive HTML Demo
    5. 5. HTML5? No impact for a translator Better animation Video Offline websites
    6. 6. HTML editorsFree TextPad WebMatrix from MicrosoftBad Google Translator ToolkitGood Trados Studio
    7. 7. SEO / SEM Search Engine Optimization  Your website and the internet  Free Search Engine Marketing  Google Adwords  Paid
    8. 8. SEMSEO
    9. 9. How does Google work?1. Crawl2. Index3. Rank
    10. 10. Google’s ranking Trust/authority of Link popularity of the host domain the specific page 24% 22%Social media 5%Traffic & CTR data 6% Anchor text of Registration & external links hosting data 20% 7% On-page keywords 15%
    11. 11. Title max 65 charsOnly for the user -> CTR No SEO effect Description max 150 chars Useless
    12. 12. Research Google Insights Google Keyword (in Adwords) Google Suggest (Autocomplete)
    13. 13. Tools Google analytics  Who, where, what Google webmaster tools  Do I have issues? Google website search  What are people searching for on my page?
    14. 14. SEO quick wins Optimize page titles and HTML Footer  Add important links  Address Directories  Find them via Google Places
    15. 15. Slow but steady Start your own blog Write articlesWrite1. Great content2. New/updated content3. Lots of content
    16. 16. Black hat Duplicate, copied or low quality content Link farms Hidden content Any SEO company that does not tell you what they do
    17. 17. Save the best for lastGoogle punishes you if you useGoogle to translate your website!Makes sense: Low quality Spams the index, use the widget instead
    18. 18. The end.THANK YOU, THANK YOU!
    19. 19. You can download thispresentation
    20. 20. Social mediaBut everybody can see my pictures and whatI’m doing!WRONG: People can only see what YOU areposting. Just don’t post it.
    21. 21.  Facebook  LinkedIn  Xing  Twitter  Google+   CrunchBase  Etc.Add the Facebook, Twitter and Google+ buttons
    22. 22. <html><head> <title>Im the title</title> <meta name="description" content="This is the page summary" /> <meta name="keywords" content="Demo, Html, etc."</head><body><img src="DemoPic.jpg" alt="This was Remy"></img><h1>Title</h1>Hello, Im the body<br /> and Im super interesting.<h2>Subtitle</h2>More content, but this is <b>important</b>.<br /><i>Remy Blättler</i><!-- Comment --><br /><a href="" title="This is a link">Go to Google</a></body></html>
    23. 23. <!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Strict//EN" ""><html><head> <title>Im the title</title> <meta name="description" content="This is the page summary" /> <meta name="keywords" content="Demo, Html, etc." <link id="Link1" href="resources/stylesheet/print_7_4.css" rel="Stylesheet" type="text/css" media="print" /></head><body><h1>Title</h1>Hello, Im the body<br /> and Im super interesting.<script type="text/javascript"> <!-- var _gaq = _gaq || []; _gaq.push([_setAccount, UA-505511-1]); _gaq.push([_trackPageview]); (function () { var ga = document.createElement(script); ga.type = text/javascript; ga.async = true; ga.src = (https: == document.location.protocol ? https://ssl : http://www) +; var s = document.getElementsByTagName(script)[0]; s.parentNode.insertBefore(ga, s); })();--> </script></body></html>
    24. 24.  Deep links Nofollow in blog comments  Organic links
    25. 25. Keywords?
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