Remy Blaettler Certified Geek from the HSR Rapperswil After 6 years in the Land of the evil Texan back in Switzerland Now since 1st of Jan fulltime with my own Company Supertext
Getting real A book from 37Signals (Basecamp, Highrise) Founder of Ruby on Rails Made more money from the book than most other startups with their business model Contains lots of unconventional advise for young companies No, I don’t’ have shares and I don’t get commission
Less is moreClaim: Underdo your competition You cannot outrun Microsoft with more features. Try it with less. Use the 80/20 Rule. 80% of the users need only 20% of the functionality. Build for the 80%. Leave out what doesn’t matter Ask people what they DON’T want
Feel the pain Put developers into support Make them use the system they built Move everybody into the same room Scratch your own itch
Release early and often Point: Race to running software It just doesn’t matter Start with No Half, not half-assed Don’t wait until you have the perfect product, put it into the wild as early as possible. Everything you have planned will then change.
Delete your To-Do ListClaim: Forget Feature RequestsFor: Against: Really important Sometimes the best items will bubble up ideas only come only again and again. No once need to track them. Customers are not always right
The Blank SlatePoint: Don’t forget the first run During design and testing, you normally have your app full of data, but what a new users sees is a view without any data. The first impression counts. Opportunity for tutorials, examples, first- steps, demo-screenshots, etc.
Easy On, Easy OffPoint: Let customers come and go easy Signup and cancelation Data import and export No long term contract, signup fees, hidden charges Don’t scare them away, build trust instead
Bad news are good newsPoint: Don’t fear bad news Don’t hide your mistakes, explain them Bad press? Use it Price increase? Announce and justify it early
Where is the fire?Hint: Google Alerts Who’s talking about you? (Blogs, Digg, Press, Newsgroups) Someone cloning your business? Talk back, be an active member of the community. Monitor and learn from your competition.
Your idea is worthless Idea Execution Awful = -1 No = $1 Weak = 1 Weak = $1k Good = 10 Good = $100k Brilliant = 20 Brilliant = $10,000kThe most brilliant idea, with no execution, is worth $20.A weak idea with brilliant execution is worth $10,000. Don’t hide your idea Don’t wait until you invent the wheel
Move in with your parents(or stop drinking early)Claim: Don’t get VC Funding Spent over 100k for parties in the last 10 years Could survive for 2 years on that now instead of giving up shares in the company! On the other hand, VC money brings a lot of experience and good networks with it. That can be very helpful too.
Just do itDon’t wait for the perfect idea waste time writing a business plan make a logo build the perfect website with a great design wait for a partner Build something useful and put it out there
Links Getting real (The book in HTML) Remy.Supertext.ch (My blog) Web 2.0 Logo Creator Basecamp
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