Dave Balter Presentation, Fall 2009

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    Notes on slide 1

    For a whopping $0.65 cents you can write a 5 out of 5 review of a Belkin product, and downrank negative reviews while you're at it. Michael Bayard is a Business Development Representative at Belkin, and seems to have pulled the Mechanical Turk posting, but the him and his company have yet to comment publicly. Say it ain't so, Mike!

    For a whopping $0.65 cents you can write a 5 out of 5 review of a Belkin product, and downrank negative reviews while you're at it. Michael Bayard is a Business Development Representative at Belkin, and seems to have pulled the Mechanical Turk posting, but the him and his company have yet to comment publicly. Say it ain't so, Mike!

    Geo-targeted recruiting to help the client perform match-market testing (we don’t know the approach or results; we just know the client always structures our program markets to facilitate other tests) BzzKit included: package of the product and coupons to pass-along, an educational book about allergies for the kids Each Agent influenced 42 communications 32% of competitor households switched to the brand as a result of campaign participation

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    Dave Balter Presentation, Fall 2009 - Presentation Transcript

    1. The Social izing of Word of Mouth Tweet what?
    2. Man Groomer
    3. WOM Evolution The last decade… A long, long, long time…
    4.  
    5.  
    6. Bait (617) 555-3938
    7. Bait (617) 555-3938
    8.  
    9.  
    10. Astro Turfing
    11. Real Time Connections To your Community (and others!) At Massive Scale
    12.  
    13. Social Media has overtaken porn as the #1 media on the Web
    14. X X X July 2008
    15.  
    16. FAIL FAIL
    17.  
    18. delete 10 of your Facebook friends and get a free Whopper
    19.  
    20.  
    21.  
    22.  
    23. Scale Jacking
    24.  
    25.  
    26.  
    27.  
    28. The Social Media Guru
    29. Updated Guides concerning endorsements and testimonials in advertising
    30. Bloggers and other reviewers must disclose any payments or free products they receive from advertisers
    31. Mary Engle The Guides Explained
    32. Mary Engle The $11,000 Question
    33.  
    34.  
    35.  
    36.  
    37. You cannot use customer testimonials or endorsements that are atypical
    38. How good are you at monitoring and enforcing the FTC’s Guidelines?
    39. Mary Engle Video
    40.  
    41. Mary Engle Video
    42. Compliance Assurance Team Advocate submits Word of Mouth content Up to 200 trained experts on staff to read and review Data is bucketed and content is scored. Individual discussions are developed Approved Content: Distributed via social media 1 2 4b 3 Database of Agent Reports Reports Analyzed: Themes, opinions, actions taken 4a
    43. Mini intermission
    44. 4 key social media tools for generating word of mouth Celebrity 1 Value 2 Scarcity 3 Exclusivity 4
    45. Mary Engle Video Social Media Tool #1: Generate Celebrity
    46.  
    47. “ I just looked at my followers number and said to myself ‘ where did all these people come from?’ ”
    48.  
    49. Celebrity of Knowledge: “BzzAgent Girl”
    50. Mary Engle Video Social Media Tool #2: Offer Incredible Value
    51.  
    52.  
    53.  
    54.  
    55. Mary Engle Video Social Media Tool #3: Make it Scarce
    56. Mary Engle Video Scarcity: Google Wave
    57. Mary Engle Video Social Media Tool #4: Provide Exclusivity
    58.  
    59.  
    60.  
    61. My tummy aches… 
    62. Ty’s Ten (WOM) Tips 1. Reasonable Price 2. Keep it Secretive 3. Surprise People 4. Limit Production 5. Avoid Large Chains 6. Simplicity 7. Personification 8. Variety 9. Retirements 10. Risk
    63. Ty’s Ten (WOM) Tips 1. Reasonable Price 2. Keep it Secretive 3. Surprise People 4. Limit Production 5. Avoid Large Chains 6. Simplicity 7. Personification 8. Variety 9. Retirements 10. Risk
    64. Thanks!

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    Dave Balter, CEO of BzzAgent, November 2009 slides more

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