Priceline.com is company that operates a commercial website that helps users obtain discount rates for travel-related items such as airline tickets and hotel stays. The company is not a direct supplier of these services; instead it provides comparative pricing from an assortment of service companies. It is headquartered in Norwalk, Connecticut, United States. Priceline was the brainchild of venture capitalist Jesse Fink and of digital entrepreneur Jay Walker; the company's origins were closely tied with Walker's company Walker Digital. Hong Kong company Cheung Kong Holdings later purchased a significant portion of Priceline's stock .
Priceline . com is an Internet - based transactional service that offers products in two categories : a travel service that offers leisure airline tickets, hotel rooms, rental cars, packaged vacations and cruises; and a personal finance service that markets home mortgages, refinancing and home equity loans through an independent licensee .