Your SlideShare is downloading. ×
Maximum Marketing
Maximum Marketing
Maximum Marketing
Maximum Marketing
Maximum Marketing
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Maximum Marketing

838

Published on

Presentation slides for the Maximum Marketing/Minimum Investment presentation by Janie Rutherford, State Library of Kansas for the WebJunction Online Conference, 2010.

Presentation slides for the Maximum Marketing/Minimum Investment presentation by Janie Rutherford, State Library of Kansas for the WebJunction Online Conference, 2010.

Published in: Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
838
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Maximum Marketing/ Presented by Minimum Investment Janie Rutherford, Communications Specialist, State Library of Kansas, janier@kslib.info Technology Essentials 2010 Cindi Hickey, WebJunction Kansas Coordinator, State Library of Kansas, chickey@kslib.info WebJunction 02.09.2010 Today’s Menu The 4P’s of M&M • Product • The 4 P’s of M&M Marketing • Price • Minimum Cost/Maximum Marketing • Place • A Handful of M&M Ideas • Promotion • Share your M&M’s – in fact, start now in the text area! Photo by Vern Hart DSP 142: Drowning in M&Ms 2007-10-06 Product Price It’s what you do! O Computer Access ut re ac h m s Direct & Indirect Costs Collections gra Pro To Produce & Deliver Photo by glisglis Excellent Customer Service 1
  • 2. Placement Promotion How you DELIVER! LOCATION – AVAILABILITY - ACCESSIBILITY RY RA LI B THE U! FROM O YO T That’s right! Promotion is getting the word out. Minimum Cost Minimum Cost • E-Mail • E-Mail • Out of your customers’ mouths Wealth of Pennies by r-z Wealth of Pennies by r-z Minimum Cost Minimum Cost • E-Mail • E-Mail • Out of your customers’ mouths • Out of your customers’ mouths • Your website • Your website • Make friends with the local media – How does it support the library’s mission – Program is timely because… – Program is unique because… – The impact of this program will be… Wealth of Pennies by r-z Wealth of Pennies by r-z 2
  • 3. Minimum Cost Maximum Marketing • E-Mail • Send them home with something • Out of your customers’ mouths • Your website • Make friends with the local media • Blog it! Activities, new books, reviews… Wealth of Pennies by r-z * ROI = Return on investment Maximum Marketing Maximum Marketing • Send them home with something • Send them home with something • Capture & use customer comments • Capture & use customer comments • Reach out to community groups * ROI = Return on investment * ROI = Return on investment Maximum Marketing Maximum Marketing • Send them home with something • Send them home with something • Capture & use customer comments • Capture & use customer comments • Reach out to community groups • Reach out to community groups • Create a planning calendar • Create a planning calendar • Publicize your ROI* * ROI = Return on investment * ROI = Return on investment 3
  • 4. A Handful of Ideas Another handful • “Snacks in the Stacks.” • “New at the • “Forgive Fines for Food” or Donations (Haiti?). Library” feature in the Sunday • Slip your program flyer in the utility bill (no postage for paper. you). • Share newsletter • Book twitter. space. • Distribute your calendar and post on your website. • Old computer + big screen = slide show of library events. P.S. Don’t worry! We will post all the M&M’s on WebJunction with the webinar archive. One Last Handful Share your M&M’s From the M Word blog. Posters by Calgary Public Library, http://calgarypubliclibrary.com/ • Take your show on the road – present for other orgs. • Get a fLip cam / add video to your website. • Use Jing, PhotoStory, etc. to tell your story. • Put your flyers where the target audience goes. Get More M&M’s And on paper… • WebJunction Marketing: http://ks.webjunction.org/marketing Medford, NJ: Information Today 2009 • The M Word: Marketing Libraries blog: ISBN 978-1-57387-368-0 http://themwordblog.blogspot.com/ • The Librarian is In http://blogs.bcr.org/publiclibraries/ • Library Journal – Bubble Room http://www.libraryjournal.com/blog/820000682.html?nid=4 715 • Marketing-Mantra-for-Librarians http://marketing-mantra- Nancy Dowd, Mary Evangeliste & Jonathan Silberman for-librarians.blogspot.com/ • Talking Books Librarian http://talkingbookslibrarian.blogspot.com • Beth’s Blog: How Nonprofits Can Use Social Media http://beth.typepad.com/beths_blog/ Chicago, IL: ALA Editions 2010 Item Number: 978-0-8389-1000-9 4
  • 5. Thank You! & Janie Rutherford, Communications Specialist, Cindi Hickey, WebJunction Kansas Coordinator, State Library of Kansas, janier@kslib.info State Library of Kansas, chickey@kslib.info Watch for your ideas on WebJunction! 5

×