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  • The chart depicts the common attributes of cloud computing we discussed earlier and the associated business impact of what a cloud-enabled enterprise can provide.. Virtualization has been around for 30 years. And yet how many have really truly virtualized at all the layers of the stack? You really can't expect cloud to produce what a cloud is expected to produce if in fact it isn't virtualized and standardized and automated, because people expect scalable services, right? In a cloud environment people, expect self‑service, being able to get started very quickly. Self‑provisioning or rapid provisioning. All of those things essentially demand that you do have these very important fundamentals in place. The only way you're going to be able to get efficiency is to virtualize, standardize and automate. And that's going to drive down costs and it's going to improve service. That's really a pretty simple equation and we are seeing clients that are doing this achieve very real measurable business results. These are the type of results we are seeing.. These include Server/storage. IT resources from servers to storage, network and applications are pooled and virtualized to help provide an implementation-independent, efficient infrastructure, with Elastic scaling – environments that can scale up and down by large factors as demand changes. Automation with : Self-service portal – point and click access to IT resources Automated provisioning. Re sources are provisioned on demand, helping to reduce IT resource setup and configuration cycle times Service catalog ordering. Uniform offerings are readily available from a services catalog on a metered basis. Standardization with Service catalog ordering. Uniform offerings are readily available from a services catalog on a metered basis. Flexible pricing. Utility pricing, variable payments, pay-by-consumption with metering and subscription models help make pricing of IT services more flexible. Coaching tip - This chart highlights our the real business impact of working with IBM and leveraging cloud computing. They numbers cited can be backed up with testimonials from actual clients. These are “typical results” - this is not marketing hype!
  • Based on our workload suitability analysis and our experience over the last two years with client engagements and our own internal and public cloud initiatives, IBM has identified the workloads that we believe offer the most favorable entry points for public and for private cloud delivery models. Moreover, we believe that clients should make workloads a key factor in strategy development for cloud computing. Put simply, if your organization is interested in piloting a public cloud service, the infrastructure workloads listed here will most likely be the projects that will pose the lowest risk and offer highest potential return. The same holds true for the workloads listed as top candidates for private cloud implementation. You will notice that "test environment infrastructure" is in the middle of both lists. That is because it is a relatively low-risk workload in terms of the business and the overall IT operation…and at the same time providing test resources using traditional IT delivery is typically slow, costly and a drain on resources, so any gains in speed and reduction in cost translate into a high rate of return. For these reasons, IBM believes that test environment infrastructure should always have high consideration for companies who are looking to choose a pilot cloud project.
  • Standardizing on ibm cloud Bunch of things clients need to do….analytics, deve test, desktop, workload need We are now on the how…… Smart Business Systems Two paradines of service delivery

Transcript

  • 1. Cloud © 2010 IBM Corporation
  • 2. Agenda 1 What is Cloud? 2 What is the Benefit to Business? 3 How Can it be Used? 4 How Can IBM Help? 5 Next Steps?2 © 2010 BM Corporation
  • 3. There is greater need for IT to help address business challenges Doing More with Less Reduce capital expenditures and operational expenses Higher Quality Services Improve quality of services and deliver new services that help the business grow and reduce costs Reducing Risk Ensure the right levels of security and resiliency across all business data and processes Breakthrough Agility Increase ability to quickly deliver new services to capitalize on opportunities while containing costs and managing risk3 © 2010 BM Corporation
  • 4. Cloud computing is the provision of dynamically scalable and oftenvirtualised resources as a service over the internet (public cloud) orintranet (private cloud). Business Perspective IT Perspective A user experience & business model An infrastructure management and • Standardized, self service offerings services delivery method • Virtualized resources • Rapidly provisioned services • Managed as a single large resource • Flexibly priced • Delivered services with elastic scaling44 Cloud Computing - Strategic View IBM Confidential © 2010 BM Corporation
  • 5. Cloud is driving business innovation with convergence of availabletechnologiesConvergence of available technologies, a demanding marketplace and a shift in societalexpectationsAn Example from the Banking Industry…5 © 2010 BM Corporation
  • 6. Agenda 1 What is Cloud? 2 What is the Benefit to Business? 3 How Can it be Used? 4 How Can IBM Help? 5 Next Steps?6 © 2010 BM Corporation
  • 7. Cloud Computing provides benefits across the enterprise IT Customers IT Analysts Ability to elastically Ability to elastically scale resources scale resources and maintain at significantly lower high quality of service incremental management cost Common Attributes of Clouds Enhanced user experience Elastic scaling Automated provisioning Highly virtualized End Users Financial Analysts Rapid time to market Anywhere access to applications for new services. through a simplified user interface Anywhere access to applications through a simplified user interface Source: IBM Corporate Strategy analysis of MI, PR, AR and VCG compilations7 © 2010 BM Corporation
  • 8. Why the C-Suite is interested in Cloud Computing • Faster, broader, more uncertain change • Innovation for competitive advantage • Strategic alignment CEO • Improved growth & Cloud • Flexible, adaptable, profitability Computing is extendable systems • Governance, risk & CFO a key catalyst CIO • Reliability compliance for these changes • User adoption & • Transparency, empowerment visibility & control The ability to adapt a business model to meet new expectations and capture new short lived revenue streams, requires highly flexible core processes and IT infrastructure that can turn on a dime –8 © 2010 BM Corporation
  • 9. Resulting in Business and IT aligned benefits  Accelerate innovation projects that can lead to new revenue Make IT an enabler of, not a barrier to rapid innovation  Provide an effective and creative service delivery model Deliver services in a less costly and higher quality business model, while providing service access ubiquity  Create a sustainable competitive differentiation Rapidly deploy applications over the internet and leverage new technologies to deliver services when, where and how your clients want them-before your competitors do.  Lower IT barriers to launch new business services Build and integrate modular services –in record time- by leveraging “rentable” IT services capabilities, pay only for what you use. 9 © 2010 BM Corporation
  • 10. Cloud computing drives exponential improvements across IT andthe Business Cloud attributes From To Server/storage Cloud accelerates business valueVIRTUALIZATION 10–20% 70–90% virtualization across a wide variety of domains Utilization of 70–90% 10–20% infrastructure Self-service None Unlimited AUTOMATION Automated provisioning Months Days/hours Change and release Months Minutes management STANDARDIZATION Service catalog ordering Months Days/hours Fixed cost Metering/billing Granular model Payback period for new Years Months services Legacy environments Cloud-enabled enterprise10 © 2010 BM Corporation
  • 11. Private Test Cloud ROI AnalysisExample International Financial Institution Saving by Category 1st Year After Cloud Transformation Software Testing Hardware Cost Process Cost 3% Overhead 12% 17% Cost Structure With and Without Cloud Transformation Provisioning Sys. Admin. Cost Cost 38% 30% $9 Without Cost $Million With $0 Current Year 1 Year 2 Year 311 11 © 2010 BM Corporation
  • 12. Agenda 1 What is Cloud? 2 What is the Benefit to Business? 3 How Can it be Used? 4 How Can IBM Help? 5 Next Steps?12 © 2010 BM Corporation
  • 13. Some workloads are currently ready to be delivered in a cloud model Currently Moving To Cloud Model Not Yet Moving To Cloud Model Test and Collaboration and Proprietary development e-mail applications Complex Desktops Backup and restore transaction processing Highly sensitive data13 © 2010 BM Corporation
  • 14. Today there are three primary delivery models that companiesare implementing for cloudEnterprise Traditional Public Clouds Enterprise Private Cloud IT Hybrid Cloud Private Cloud Hybrid Cloud Public Cloud IT activities/functions are provided “as Internal and external IT activities/functions are provided a service,” over an intranet, within the service delivery “as a service,” over the Internet enterprise and behind the firewall methods are integrated,  Key features:  Key features include: with activities/functions – Scalability – Scalability allocated to based on – Automatic/rapid provisioning – Automatic/rapid provisioning security requirements, – Standardized offerings – Chargeback ability criticality, architecture – Consumption-based pricing. – Widespread virtualization and other established – Multi-tenancy policies. – Capital Preservation Source: IBM Market Insights, Cloud Computing Research, July 2009.14 © 2010 BM Corporation
  • 15. Workloads will need to be determined based on value and feasibilityWhich workloads offer the most favorable entry points for each of the cloud delivery models? Analytics Collaboration Development Desktop and Infrastructure Infrastructure and Test Devices Compute Storage Top public workloads Top private workloads  Audio/video/Web conferencing  Data mining, text mining, analytics  Service help desk  Security  Infrastructure for training and demos  Data warehouses or data marts  WAN capacity and VoIP  Business continuity, disaster recovery  Desktop  Test environment infrastructure  Test environment infrastructure  Long-term data archiving/preservation  Storage  Transactional databases  Data center network capacity  Industry-specific applications  Server  ERP applications 15 © 2010 BM Corporation Source: IBM Market Insights, Cloud Computing Research, July 2009. n=1,090
  • 16. Agenda 1 What is Cloud? 2 What is the Benefit to Business? 3 How Can it be Used? 4 How Can IBM Help? 5 Next steps16 © 2010 BM Corporation
  • 17. Delivering Cloud Computing to our Clients IBM has 3 choices to deploy the workloads that matter to our clients for greater efficiency, productivity, and control Smart Business Services Smart Business cloud services delivered Systems purpose-built infrastructure Enterprise Hardware Data Center Software Private Cloud Cloud Services Standardised services on Private cloud services Pre-integrated the IBM cloud behind your firewall, hardware, software built and/or run by IBM and service offerings17 © 2010 BM Corporation
  • 18. IBM Cloud Offerings Analytics Collaboration Development Desktop and Infrastructure Infrastructure Business and test devices compute storage services Smart Business IBM Lotus Live Development and Test on the IBM CloudIBM Information ProtectionBlueWorks IBM Smart Business Smart Business Desktop Computing on Demand IBM on the IBM Cloud BPM Services on the IBM cloud (design tools) Standardized services on the IBM cloud IBM Lotus® iNotes® Smart business IBM Smart business end user support – self enablement portal expense reporting on the IBM cloud IBM Smart IBM Smart Analytics Cloud IBM Smart Business IBM Smart Business IBM Smart BusinessIBM Smart Business Storage Cloud Development and Test Cloud Cloud Desktop Development and Test CloudBusiness ServicesPrivate cloud services, behind your firewall, built and/or managed by IBM IBM Smart IBM Smart Analytics System IBM CloudBurst™ IBM CloudBurst IBM Information Archive Smart business for family ™ family small or midsizeBusiness Systems business (backed by Pre-integrated, the IBM cloud) workload-optimized systems 18 © 2010 BM Corporation
  • 19. How we help our Clients get started with cloud computing Develop cloud strategy and Condition existing infrastructure roadmap for cloud  Assess cloud deployment models, • Virtualize and automate existing service options and workloads systems  Plan and  ROI Analysis • Add service management, service Prepare  Choose initial project catalog Start with an isolated pilot cloud deployment  Architect and implement low-risk workloads such as test and development for cloud Pilot and Deploy   Standardize applications and systems  Deploy self-service portal Roll out cloud across the enterprise  Enable additional workloads on private cloud  Add new usersExtend andEvolve19   Use trusted public cloud services to supplement business and IT workloads © 2010 BM Corporation
  • 20. The journey to cloud needs Flexible, Efficient, AutomatedInfrastructure Business Value Centralize Consolidate Virtualize Automate Optimize > > > = Organization Culture Governance ….requires an integrated and orchestrated approach.20 © 2010 BM Corporation
  • 21. IBM can help enable your journey to Cloud Computing  Rapid deployment of infrastructure and applications.  Request-driven service management.  Service Catalog.  Integrated service  Virtualization. lifecycle mgmt.  Better hardware  Expose resources “as- utilization. a-Service”.  Improved IT agility.  Integrated Security infrastructure.  Rapid provisioning of IT resources, massive scaling.  Dynamic service mgmt.  Energy saving via auto  Server Consolidation. workload distribution.  Streamline Operations – manage physical and virtual systems.  Lower power consumption.21 © 2010 BM Corporation
  • 22. Agenda 1 What is Cloud? 2 What is the Benefit for Business? 3 How Can it be Used? 4 How Can IBM help? 5 Next Steps22 © 2010 BM Corporation
  • 23. Moving forward Where does Cloud Computing fit in your organization? What are the key projects you have underway or are planning to launch? What are your plans to evaluate/implement clouds? How can IBM help you to proceed?23 © 2010 BM Corporation
  • 24. Thank you!24 © 2010 BM Corporation