#1 - Goals
“If you don't know where you're
any road will get you there”
#2 - Reflection
Step back and reflect:
Evaluate your current fundraising process.
Look at your organizational profile and
direction – align plan to organizational
Look for opportunities to incorporate online
activities into your offline activities and/or
#3 - Website
Drawing on your reflections:
Who is your target audience?
Are you speaking to them?
Secure online donation processing.
Site analytics, statistics and conversion
#4 – Lists, Lists, & Lists
Make sure emails lists are:
Current, clean, and GROWING.
Growth important to fundraising returns.
Segment your lists.
#5 – E-Communication
Email is where most online
Always use an email service provider.
Track your results.
Keep it short.
Drive people back to your website.
#6 – Fundraising Campaigns
Develop specific online fundraising
Special appeal that's promoted vigorously.
Choose the tools to fit the campaign (not the
other way around).
#7 – Staffing, budgeting,
tracking & reporting
Who will do the work?
Plan & staffing must be aligned.
Track your progress: always be aware of
your goals and match your numbers
Don’t be afraid to experiment.
Watch the numbers to determine what is and
Don't be afraid to start small
Don't oversell expectations while
underselling the work involved.
Don't be afraid to fail.
Planning is EVERYTHING
Choose social media tools to match your
plan, not just because they're popular.
Websites & Articles:
Raising Thousands (if Not Tens of Thousands) of Dollars
with Email – Madeline Stanionis
Nonprofit Internet Strategies – Hart, Greenfield, Johnston
Fundraising On The Internet – Warwick, Hart, Allen
resources used in preparation of this presentation
Network For Good (http://www.fundraising123.org)
Echo Ditto (http://www.echoditto.com)
John Kenyon (www.johnkenyon.com)
Frogloop Blog (http://www.frogloop.com)