Getting Started With Online Fundraising


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Right To The City presentation July 9 2009. "Getting Started with Online Fundraising."

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Getting Started With Online Fundraising

  1. 1. Fundamentals of Online Fundraising - Getting Started Magnolia Web Strategy worktogether [at]
  2. 2. Overview 7 Starting Points Best Practices Lessons Learned Helpful Resources
  3. 3. Starting Points #1 - Goals “If you don't know where you're going, any road will get you there”
  4. 4. Starting Points #2 - Reflection Step back and reflect: Evaluate your current fundraising process. Look at your organizational profile and direction – align plan to organizational work. Look for opportunities to incorporate online activities into your offline activities and/or campaigns.
  5. 5. Starting Points #3 - Website Drawing on your reflections: Who is your target audience? Are you speaking to them? Secure online donation processing. Extra Credit: Site analytics, statistics and conversion goals.
  6. 6. Starting Points #4 – Lists, Lists, & Lists Make sure emails lists are: Current, clean, and GROWING. Growth important to fundraising returns. Segment your lists.
  7. 7. Starting Points #5 – E-Communication Email is where most online fundraising happens. Always use an email service provider. Track your results. Keep it short. Drive people back to your website.
  8. 8. Starting Points #6 – Fundraising Campaigns Develop specific online fundraising campaigns. Special appeal that's promoted vigorously. Choose the tools to fit the campaign (not the other way around).
  9. 9. Starting Points #7 – Staffing, budgeting, tracking & reporting Who will do the work? Plan & staffing must be aligned. Track your progress: always be aware of your goals and match your numbers monthly.
  10. 10. Best Practices Keep it: personal. timely. consistent. action-oriented. Create relationships. Don’t be afraid to experiment. Watch the numbers to determine what is and isn’t working.
  11. 11. Lessons Learned Don't be afraid to start small Don't oversell expectations while underselling the work involved. Don't be afraid to fail. Planning is EVERYTHING Choose social media tools to match your plan, not just because they're popular.
  12. 12. Helpful Resources Websites & Articles: grow-their-online-lists.html Books: Raising Thousands (if Not Tens of Thousands) of Dollars with Email – Madeline Stanionis Nonprofit Internet Strategies – Hart, Greenfield, Johnston Fundraising On The Internet – Warwick, Hart, Allen
  13. 13. Credits resources used in preparation of this presentation Network For Good ( Echo Ditto ( John Kenyon ( Frogloop Blog (